# Double Brand Identity

A complete profile of **Double**'s visual system — colors, typography, components, and personality — extracted from https://www.doublehq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/double
- Machine-readable JSON: https://characterquilt.com/branding/double.json
- Per-page llms.txt: https://characterquilt.com/branding/double/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A1A2E |
| Accent | #574FEB |
| Body Font | AzeretMono |
| Heading Font | PolymathDisp |

## Color Palette

- primary: #1A1A2E
- secondary: #6D4AFF
- accent: #574FEB
- background: #FFFFFF
- textPrimary: #574FEB
- link: #574FEB

## Typography

- primary: AzeretMono — https://fonts.google.com/specimen/AzeretMono
- heading: PolymathDisp — https://fonts.google.com/specimen/PolymathDisp

## Visual Assets

- Logo: https://doublehq.com/wp-content/uploads/2026/01/double-logo-new.png
- Favicon: https://doublehq.com/wp-content/uploads/2025/10/android-chrome-512x512-1-150x150.png
- Social card (og:image): https://doublehq.com/wp-content/uploads/2025/12/Double-Website-Preview-e1765463018713.png

## UI Components

- buttonPrimary: background=#574FEB, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#574FEB, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

## Double Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Will AI Replace Bookkeepers and Accountants in 2026? | Double**
  - Image: https://doublehq.com/wp-content/uploads/2025/03/headshot-2025-1-scaled.jpg
  - Source: https://doublehq.com/blog/will-ai-replace-bookkeepers-and-accountants/
- **Blog - Double**
  - Image: https://doublehq.com/wp-content/uploads/2025/12/128-service-blog-post-e1765288256134.png
  - Source: https://doublehq.com/blog/
- **How to Squash Capacity Constraints - Double**
  - Image: https://doublehq.com/wp-content/uploads/2025/04/iStock-1435861306-scaled.jpg
  - Source: https://doublehq.com/blog/how-to-squash-capacity-constraints/
- **Blog - Double**
  - Image: https://doublehq.com/wp-content/uploads/2026/04/Custom-Reports-From-QuickBooks-Without-Google-Sheets-A-Complete-Guide-April.png
  - Source: https://doublehq.com/blog/
- **Blog - Double**
  - Image: https://doublehq.com/wp-content/uploads/2025/01/bookkeeping-leads-scaled.jpg
  - Source: https://doublehq.com/blog/
- **Blog - Double**
  - Image: https://doublehq.com/wp-content/uploads/2025/10/Keeper-is-now-Double.png
  - Source: https://doublehq.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "AzeretMono",
      "role": "monospace"
    },
    {
      "family": "PolymathDisp",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1A1A2E",
    "secondary": "#6D4AFF",
    "accent": "#574FEB",
    "background": "#FFFFFF",
    "textPrimary": "#574FEB",
    "link": "#574FEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AzeretMono",
      "heading": "PolymathDisp"
    },
    "fontStacks": {
      "heading": [
        "PolymathDisp"
      ],
      "body": [
        "AzeretMono"
      ],
      "paragraph": [
        "AzeretMono"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#574FEB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#574FEB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://doublehq.com/wp-content/uploads/2026/01/double-logo-new.png",
    "favicon": "https://doublehq.com/wp-content/uploads/2025/10/android-chrome-512x512-1-150x150.png",
    "ogImage": "https://doublehq.com/wp-content/uploads/2025/12/Double-Website-Preview-e1765463018713.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, and matches the brand name 'Double' with a source URL that includes 'logo'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' is the primary CTA due to its vibrant brand color (#574FEB) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Integrations",
      "reasoning": "Button #3 'Integrations' is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action link."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, and matches the brand name 'Double' with a source URL that includes 'logo'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```