# Dover Brand Identity

A complete profile of **Dover**'s visual system — colors, typography, components, and personality — extracted from https://dover.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dover
- Machine-readable JSON: https://characterquilt.com/branding/dover.json
- Per-page llms.txt: https://characterquilt.com/branding/dover/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #3BA384 |
| Body Font | Host Grotesk |
| Heading Font | Host Grotesk |

## Color Palette

- primary: #0000EE
- secondary: #2C2B49
- accent: #3BA384
- background: #FFFFFF
- textPrimary: #3BA384
- link: #3BA384

## Typography

- primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk
- heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk

## Visual Assets

- Favicon: https://framerusercontent.com/images/oUsC4asLLrXU3ejQEbVQII4o17s.png
- Social card (og:image): https://framerusercontent.com/assets/8RqcXvmyiXy8XItfvKzERStYks.png

## UI Components

- buttonPrimary: background=#3BA384, textColor=#0000EE, borderRadius=100px, shadow=rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.08) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: startups and recruiters

## Dover Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Need recruiting help? How to tell what type of recruiter is best | Dover**
  - Image: https://framerusercontent.com/images/5vNXMkvt3tmocrh0BJivdsdjik.jpg?width=5184&height=3456
  - Source: https://www.dover.com/blog/what-type-of-recruiter-is-best
- **Recruiting Coordinator vs Recruiter (February 2026) | Dover | Dover**
  - Image: https://framerusercontent.com/images/7Z6qobCspYTg8lSSKqEKN8hnRjQ.jpeg?width=1536&height=1024
  - Source: https://www.dover.com/blog/recruiting-coordinator-vs-recruiter-differences
- **Applications Software Engineer at The Tech Buzz**
  - Image: https://cdn.dover.io/images/a88cf3d1-973d-469e-b908-aaf0385d232e/logo.png
  - Source: https://app.dover.com/apply/the-tech-buzz/96e5ae86-1de9-4da9-ba3c-1ed122b4100a
- **Fractional Recruiter vs. Full-Time Recruiter: How Early-Stage Startups  Should Hire | Dover**
  - Image: https://framerusercontent.com/images/afQTUe5g1SPIxxsWwGZtLsqncc.png?width=1200&height=712
  - Source: https://www.dover.com/blog/fractional-recruiter-vs-full-time-recruiter-which-is-right-for-your-startup
- **Dover vs Greenhouse: Which is Better? (Dec 2025) | Dover**
  - Image: https://framerusercontent.com/images/goNyZ5PZXwyfweamKv5hZW7FVkA.png?width=4800&height=2700
  - Source: https://www.dover.com/blog/dover-vs-greenhouse
- **Best Startup Recruiters NYC March 2026 | Dover | Dover**
  - Image: https://framerusercontent.com/images/oVhpKsPuoXCWC5Xv0TkqtnMrI.jpeg?width=1536&height=1024
  - Source: https://www.dover.com/blog/best-startup-recruiters-in-new-york-city-nyc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Host Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#2C2B49",
    "accent": "#3BA384",
    "background": "#FFFFFF",
    "textPrimary": "#3BA384",
    "link": "#3BA384"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Host Grotesk",
      "heading": "Host Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Host Grotesk",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Host Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3BA384",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0.18) 0px 0.241451px 0.820932px -2px, rgba(0, 0, 0, 0.05) 0px 2px 6.8px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.08) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/oUsC4asLLrXU3ejQEbVQII4o17s.png",
    "ogImage": "https://framerusercontent.com/assets/8RqcXvmyiXy8XItfvKzERStYks.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is located in the body and not in the header, which is unusual for a primary brand logo. It does not match the favicon or have strong brand indicators.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Access Recruiter Marketplace",
      "reasoning": "The button 'Access Recruiter Marketplace' is likely the primary CTA due to its action-oriented text and vibrant green background, which aligns with the brand's accent color."
    },
    "secondary": {
      "index": 3,
      "text": "Log in",
      "reasoning": "The 'Log in' button is secondary as it has a different background color (white) and serves a supportive function compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups and recruiters"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is located in the body and not in the header, which is unusual for a primary brand logo. It does not match the favicon or have strong brand indicators.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```