{
  "name": "Dovetail",
  "slug": "dovetail",
  "domain": "https://dovetail.com/?ref=startups.gallery",
  "sources": [
    "startups_gallery",
    "vendr_saas_trends_report"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Roboto",
        "role": "body"
      },
      {
        "family": "Inter",
        "role": "heading"
      },
      {
        "family": "JetBrains Mono",
        "role": "monospace"
      }
    ],
    "colors": {
      "primary": "#0044FF",
      "secondary": "#0FCCCE",
      "accent": "#1E1E1E",
      "background": "#0A0A0A",
      "textPrimary": "#0A0A0A",
      "link": "#6798FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Roboto",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "-apple-system",
          "system-ui",
          "BlinkMacSystemFont",
          "Helvetica",
          "Arial",
          "Segoe UI",
          "Roboto",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "-apple-system",
          "system-ui",
          "BlinkMacSystemFont",
          "Helvetica",
          "Arial",
          "Segoe UI",
          "Roboto",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "-apple-system",
          "system-ui",
          "BlinkMacSystemFont",
          "Helvetica",
          "Arial",
          "Segoe UI",
          "Roboto",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "56px",
        "h2": "56px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#1E1E1E",
        "textColor": "#FFFFFF",
        "borderColor": "#454545",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#0A0A0A",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
      "favicon": "https://dovetail.com/favicon.ico",
      "ogImage": "/media/Social_Meta1.png",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Try Dovetail free",
        "reasoning": "Button #2 'Try Dovetail free' is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as a key action for users."
      },
      "secondary": {
        "index": 2,
        "text": "Contact sales",
        "reasoning": "Button #8 'Contact sales' is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role to the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dovetail/399c2557fc.webp",
      "alt": "Most features don't get used, with Judd Antin, Alastair Simpson, and Claire  Drummond",
      "source_url": "https://dovetail.com/blog/most-features-dont-get-used-with-judd-antin-alastair-simpson-and-claire/",
      "image_url": "https://dovetail.com/media/Claire2.jpg",
      "width": 5000,
      "height": 3335,
      "bytes": 4469059,
      "query": "site:dovetail.com/?ref=startups.gallery",
      "query_suffix": "site:dovetail.com/?ref=startups.gallery"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dovetail/e7395c4f62.webp",
      "alt": "Blog | Dovetail",
      "source_url": "https://dovetail.com/blog/",
      "image_url": "https://dovetail.com/media/blog-channels.png",
      "width": 1664,
      "height": 1040,
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dovetail/dd77834999.webp",
      "alt": "What should we do about UX bootcamps?",
      "source_url": "https://dovetail.com/outlier/ux-bootcamps/",
      "image_url": "https://dovetail.com/media/23.01.26_Outlier_What_should_we_do_about_UX_bootcamps__1_.jpg",
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      "height": 3000,
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      "query": "site:dovetail.com/?ref=startups.gallery",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dovetail/6ca24687a3.webp",
      "alt": "Blog | Dovetail",
      "source_url": "https://dovetail.com/blog/",
      "image_url": "https://dovetail.com/media/explore_cover.png",
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      "height": 984,
      "bytes": 195902,
      "query": "site:dovetail.com/?ref=startups.gallery blog",
      "query_suffix": "site:dovetail.com/?ref=startups.gallery blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dovetail/2766933361.webp",
      "alt": "Create a translated copy of your transcript",
      "source_url": "https://dovetail.com/changelog/create-a-translated-copy-of-your-transcript/",
      "image_url": "https://dovetail.com/media/create-a-translated-copy-of-your-transcript.png",
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      "bytes": 3369424,
      "query": "site:dovetail.com/?ref=startups.gallery",
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    },
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      "alt": "Blog | Dovetail",
      "source_url": "https://dovetail.com/blog/",
      "image_url": "https://dovetail.com/media/new-dovetail-experience-cover.png",
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      "bytes": 469962,
      "query": "site:dovetail.com/?ref=startups.gallery blog",
      "query_suffix": "site:dovetail.com/?ref=startups.gallery blog"
    }
  ],
  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/dovetail",
  "agent_instructions": "You are designing or implementing in Dovetail's brand identity.\n\n# Brand profile\n- Company: Dovetail\n- Source: https://dovetail.com/?ref=startups.gallery\n- Color scheme: dark\n\n# Colors\n- primary: #0044FF\n- secondary: #0FCCCE\n- accent: #1E1E1E\n- background: #0A0A0A\n- textPrimary: #0A0A0A\n- link: #6798FF\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#1E1E1E, textColor=#FFFFFF, borderColor=#454545, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/dovetail.json",
  "page_markdown": "# Dovetail Brand Identity\n\nA complete profile of **Dovetail**'s visual system — colors, typography, components, and personality — extracted from https://dovetail.com/?ref=startups.gallery. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/dovetail\n- Machine-readable JSON: https://characterquilt.com/branding/dovetail.json\n- Per-page llms.txt: https://characterquilt.com/branding/dovetail/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0044FF |\n| Accent | #1E1E1E |\n| Body Font | Roboto |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #0044FF\n- secondary: #0FCCCE\n- accent: #1E1E1E\n- background: #0A0A0A\n- textPrimary: #0A0A0A\n- link: #6798FF\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://dovetail.com/favicon.ico\n- Social card (og:image): /media/Social_Meta1.png\n\n## UI Components\n\n- buttonPrimary: background=#1E1E1E, textColor=#FFFFFF, borderColor=#454545, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals\n\n## Dovetail Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Most features don't get used, with Judd Antin, Alastair Simpson, and Claire  Drummond**\n  - Image: https://dovetail.com/media/Claire2.jpg\n  - Source: https://dovetail.com/blog/most-features-dont-get-used-with-judd-antin-alastair-simpson-and-claire/\n- **Blog | Dovetail**\n  - Image: https://dovetail.com/media/blog-channels.png\n  - Source: https://dovetail.com/blog/\n- **What should we do about UX bootcamps?**\n  - Image: https://dovetail.com/media/23.01.26_Outlier_What_should_we_do_about_UX_bootcamps__1_.jpg\n  - Source: https://dovetail.com/outlier/ux-bootcamps/\n- **Blog | Dovetail**\n  - Image: https://dovetail.com/media/explore_cover.png\n  - Source: https://dovetail.com/blog/\n- **Create a translated copy of your transcript**\n  - Image: https://dovetail.com/media/create-a-translated-copy-of-your-transcript.png\n  - Source: https://dovetail.com/changelog/create-a-translated-copy-of-your-transcript/\n- **Blog | Dovetail**\n  - Image: https://dovetail.com/media/new-dovetail-experience-cover.png\n  - Source: https://dovetail.com/blog/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Inter\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"JetBrains Mono\",\n      \"role\": \"monospace\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0044FF\",\n    \"secondary\": \"#0FCCCE\",\n    \"accent\": \"#1E1E1E\",\n    \"background\": \"#0A0A0A\",\n    \"textPrimary\": \"#0A0A0A\",\n    \"link\": \"#6798FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"system-ui\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica\",\n        \"Arial\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"system-ui\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica\",\n        \"Arial\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"system-ui\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica\",\n        \"Arial\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"56px\",\n      \"h2\": \"56px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#1E1E1E\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#454545\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0A0A0A\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\",\n    \"favicon\": \"https://dovetail.com/favicon.ico\",\n    \"ogImage\": \"/media/Social_Meta1.png\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Try Dovetail free\",\n      \"reasoning\": \"Button #2 'Try Dovetail free' is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as a key action for users.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Contact sales\",\n      \"reasoning\": \"Button #8 'Contact sales' is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role to the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}