# Dovetail Brand Identity A complete profile of **Dovetail**'s visual system — colors, typography, components, and personality — extracted from https://dovetail.com/?ref=startups.gallery. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/dovetail - Machine-readable JSON: https://characterquilt.com/branding/dovetail.json - Per-page llms.txt: https://characterquilt.com/branding/dovetail/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0044FF | | Accent | #1E1E1E | | Body Font | Roboto | | Heading Font | Inter | ## Color Palette - primary: #0044FF - secondary: #0FCCCE - accent: #1E1E1E - background: #0A0A0A - textPrimary: #0A0A0A - link: #6798FF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://dovetail.com/favicon.ico - Social card (og:image): /media/Social_Meta1.png ## UI Components - buttonPrimary: background=#1E1E1E, textColor=#FFFFFF, borderColor=#454545, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## Dovetail Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Most features don't get used, with Judd Antin, Alastair Simpson, and Claire Drummond** - Image: https://dovetail.com/media/Claire2.jpg - Source: https://dovetail.com/blog/most-features-dont-get-used-with-judd-antin-alastair-simpson-and-claire/ - **Blog | Dovetail** - Image: https://dovetail.com/media/blog-channels.png - Source: https://dovetail.com/blog/ - **What should we do about UX bootcamps?** - Image: https://dovetail.com/media/23.01.26_Outlier_What_should_we_do_about_UX_bootcamps__1_.jpg - Source: https://dovetail.com/outlier/ux-bootcamps/ - **Blog | Dovetail** - Image: https://dovetail.com/media/explore_cover.png - Source: https://dovetail.com/blog/ - **Create a translated copy of your transcript** - Image: https://dovetail.com/media/create-a-translated-copy-of-your-transcript.png - Source: https://dovetail.com/changelog/create-a-translated-copy-of-your-transcript/ - **Blog | Dovetail** - Image: https://dovetail.com/media/new-dovetail-experience-cover.png - Source: https://dovetail.com/blog/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Inter", "role": "heading" }, { "family": "JetBrains Mono", "role": "monospace" } ], "colors": { "primary": "#0044FF", "secondary": "#0FCCCE", "accent": "#1E1E1E", "background": "#0A0A0A", "textPrimary": "#0A0A0A", "link": "#6798FF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "system-ui", "BlinkMacSystemFont", "Helvetica", "Arial", "Segoe UI", "Roboto", "sans-serif" ], "body": [ "Inter", "-apple-system", "system-ui", "BlinkMacSystemFont", "Helvetica", "Arial", "Segoe UI", "Roboto", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "system-ui", "BlinkMacSystemFont", "Helvetica", "Arial", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "56px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#1E1E1E", "textColor": "#FFFFFF", "borderColor": "#454545", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0A0A0A", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2018%2020%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M.377%2012.464a.067.067%200%200%200%200%20.116l4.179%202.413a.13.13%200%200%201%20.066.115v4.825c0%20.052.056.084.1.058l4.179-2.413a.13.13%200%200%200%20.066-.116V12.6a.13.13%200%200%200-.066-.115l-4.279-2.47zM.377%202.43a.067.067%200%200%200%200%20.115l4.179%202.413a.13.13%200%200%201%20.066.116v4.94l4.345-2.51v-4.94a.13.13%200%200%200-.066-.115L4.689.018a.13.13%200%200%200-.133%200zM8.967%207.505l4.279%202.47a.13.13%200%200%201%20.066.116v4.825c0%20.051.056.083.1.058l4.179-2.414a.13.13%200%200%200%20.066-.115V7.582a.13.13%200%200%200-.066-.116l-4.212-2.43a.13.13%200%200%200-.133%200z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://dovetail.com/favicon.ico", "ogImage": "/media/Social_Meta1.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try Dovetail free", "reasoning": "Button #2 'Try Dovetail free' is the primary CTA due to its action-oriented text and prominent dark background, making it stand out as a key action for users." }, "secondary": { "index": 2, "text": "Contact sales", "reasoning": "Button #8 'Contact sales' is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Dovetail'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```