# Drata Brand Identity A complete profile of **Drata**'s visual system — colors, typography, components, and personality — extracted from https://drata.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/drata - Machine-readable JSON: https://characterquilt.com/branding/drata.json - Per-page llms.txt: https://characterquilt.com/branding/drata/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0F1F3D | | Accent | #2E4DFF | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #0F1F3D - secondary: #2E4DFF - accent: #2E4DFF - background: #0F161A - textPrimary: #0F161A - link: #1C262B ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F248d7a3c2b5d4dff8405469fdb43d6a3&w=256&q=75 - Favicon: https://drata.com/favicon.ico?favicon.0qtw_q7by6qq_.ico - Social card (og:image): https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F0f7c7c3e7fc7428db7cbb051a72e4cc7 ## UI Components - input: background=#FFFFFF, textColor=#0F161A, borderColor=null, borderRadius=4px, shadow=none - buttonPrimary: background=#2E4DFF, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=#1C262B, textColor=#F5F6F7, borderColor=#222C31, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking trust management solutions ## Drata Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **115 Compliance Statistics You Need To Know in 2023 - Drata** - Image: https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F3e57ff233ad84f3cb571cbc591ac4b83 - Source: https://drata.com/blog/compliance-statistics - **115 Compliance Statistics You Need To Know in 2023 - Drata** - Image: https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F664630e139ce40f7a95c0166ae7d47f1 - Source: https://drata.com/blog/compliance-statistics - **Spring 2025: Drata Named a Leader in Latest G2 Reports for 14th Consecutive Quarter** - Image: https://images.drata.com/x3hoqyjm3c27/23W9MUpPq4KCRWBRS6jPSH/36727ecbb7e749bc73ef2437a8338f02/Blog_List__1_.png - Source: https://drata.com/blog/g2-spring-2025 - **Drata Trust Center | Powered by SafeBase** - Image: https://cdn.safebase.io/public/688762273dbd1c3aa6fa182dffcdc3f984adb093/images/certifications/cisa.png - Source: https://trust.drata.com/ - **How to Address 6 Major Fintech Security and Compliance Issues** - Image: https://images.drata.com/x3hoqyjm3c27/4Ln0lbSjd02IbWnYE3FD0M/d73321b1b9d7511d651e287fb0efc835/Fintech_Risks.png - Source: https://drata.com/blog/how-to-address-fintech-risks - **IT Automation vs. Orchestration: What's the Difference?** - Image: https://images.drata.com/x3hoqyjm3c27/7KDEpvlsPdNU3Hc76gjaco/fa81124404ed231e0124bcf019a8f748/IT_Orchestration.png - Source: https://drata.com/blog/it-automation-vs-orchestration ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Geist", "role": "body" }, { "family": "Geist Mono", "role": "monospace" } ], "colors": { "primary": "#0F1F3D", "secondary": "#2E4DFF", "accent": "#2E4DFF", "background": "#0F161A", "textPrimary": "#0F161A", "link": "#1C262B" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "48px", "h2": "36px", "body": "48px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#0F161A", "borderColor": null, "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#2E4DFF", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1C262B", "textColor": "#F5F6F7", "borderColor": "#222C31", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F248d7a3c2b5d4dff8405469fdb43d6a3&w=256&q=75", "favicon": "https://drata.com/favicon.ico?favicon.0qtw_q7by6qq_.ico", "ogImage": "https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F0f7c7c3e7fc7428db7cbb051a72e4cc7", "logoHref": "/", "logoAlt": "Drata" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Drata'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 has a vibrant blue background (#2E4DFF), which is a strong brand color and typically used for primary CTAs. The text 'Get Started' is action-oriented, making it a clear primary call-to-action." }, "secondary": { "index": 3, "text": ".builder-b03dfbf77ecf4337bc63ffe3ff4b1a2d {\n display: flex;\n } Accelerate Smoothly", "reasoning": "Button #3 has a dark background (#1C262B), which is distinct from the primary button's color. It serves as a secondary option with less emphasis compared to the vibrant primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking trust management solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Drata'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```