# DrChrono Brand Identity

A complete profile of **DrChrono**'s visual system — colors, typography, components, and personality — extracted from https://www.drchrono.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/drchrono
- Machine-readable JSON: https://characterquilt.com/branding/drchrono.json
- Per-page llms.txt: https://characterquilt.com/branding/drchrono/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #09136C |
| Accent | #003EF3 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #09136C
- accent: #003EF3
- background: #FFFFFF
- textPrimary: #003EF3
- link: #003EF3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.drchrono.com/wp-content/uploads/2025/11/Logo-2.png
- Favicon: https://www.drchrono.com/
- Social card (og:image): https://www.drchrono.com/wp-content/uploads/2026/02/DrC_Homepage_Hero.jpg

## UI Components

- input: background=#FFFFFF, textColor=#3A3E46, borderColor=#C6C8CF, borderRadius=8px, shadow=none
- buttonPrimary: background=#003EF3, textColor=#FFFFFF, borderColor=#003EF3, borderRadius=240px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#003EF3, borderColor=#003EF3, borderRadius=240px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

## DrChrono Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Paper vs Electronic Medical Records | Electronic Health Record News |  DrChrono Blog**
  - Image: https://drchrono.com/blog/images/EMR%20vs%20Paper%20Record.png
  - Source: https://drchrono.com/blog/2015/09/paper-vs-electronic-medical-records/
- **Electronic Health Record News | DrChrono Blog**
  - Image: https://drchrono.com/blog/images/drchrono-logo.png
  - Source: https://drchrono.com/blog/
- **Blog Articles - DrChrono**
  - Image: https://www.drchrono.com/wp-content/uploads/2026/04/AdobeStock_655082162-1024x621.jpeg
  - Source: https://www.drchrono.com/resources/blog-articles/
- **What Does an RCM Team Do? - DrChrono**
  - Image: https://www.drchrono.com/wp-content/uploads/2026/01/Tiffany_pod_blog.jpg
  - Source: https://www.drchrono.com/blog/what-does-an-rcm-team-do/
- **How Patient Payment Plans Can Improve Practice Cash Flow and Patient  Satisfaction | Electronic Health Record News | DrChrono Blog**
  - Image: https://drchrono.com/blog/images/patient-payment-withphone.jpg
  - Source: https://drchrono.com/blog/2024/12/how-patient-payment-plans-can-improve-practice-cash-flow-and-patient-satisfaction/
- **Electronic Health Record News | DrChrono Blog**
  - Image: https://drchrono.com/blog/images/NASDAQ_EverCommerce.jpg
  - Source: https://drchrono.com/blog/categories/press/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#09136C",
    "accent": "#003EF3",
    "background": "#FFFFFF",
    "textPrimary": "#003EF3",
    "link": "#003EF3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#3A3E46",
      "borderColor": "#C6C8CF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#003EF3",
      "textColor": "#FFFFFF",
      "borderColor": "#003EF3",
      "borderRadius": "240px",
      "borderRadiusCorners": {
        "topLeft": "240px",
        "topRight": "240px",
        "bottomRight": "240px",
        "bottomLeft": "240px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#003EF3",
      "borderColor": "#003EF3",
      "borderRadius": "240px",
      "borderRadiusCorners": {
        "topLeft": "240px",
        "topRight": "240px",
        "bottomRight": "240px",
        "bottomLeft": "240px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.drchrono.com/wp-content/uploads/2025/11/Logo-2.png",
    "favicon": "https://www.drchrono.com/",
    "ogImage": "https://www.drchrono.com/wp-content/uploads/2026/02/DrC_Homepage_Hero.jpg",
    "logoHref": "/",
    "logoAlt": "drchrono home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'DrChrono' with a source URL that includes 'logo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Schedule a Demo",
      "reasoning": "Button #9 'Schedule a Demo' uses the vibrant brand color #003EF3, which is consistent with the primary CTA style and action-oriented text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 32,
      "text": "Learn More",
      "reasoning": "Button #4 'Learn More' has a different background color (#FFFFFF) and serves as a secondary action with a more informational purpose, fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "medical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'DrChrono' with a source URL that includes 'logo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```