# Drillbit Brand Identity

A complete profile of **Drillbit**'s visual system — colors, typography, components, and personality — extracted from https://www.drillbit.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/drillbit
- Machine-readable JSON: https://characterquilt.com/branding/drillbit.json
- Per-page llms.txt: https://characterquilt.com/branding/drillbit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F35725 |
| Accent | #1B1A19 |
| Body Font | Aeonikfono |
| Heading Font | Khteka |

## Color Palette

- primary: #F35725
- secondary: #2C3E50
- accent: #1B1A19
- background: #EAE7E6
- textPrimary: #1B1A19
- link: #E74C3C

## Typography

- primary: Aeonikfono — https://fonts.google.com/specimen/Aeonikfono
- heading: Khteka — https://fonts.google.com/specimen/Khteka

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2283%22%20height%3D%2218%22%20viewBox%3D%220%200%2083%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M0%201.8C0%200.805887%200.805887%200%201.8%200H9.9C14.3735%200%2018%203.62649%2018%208.1V9.9C18%2014.3735%2014.3735%2018%209.9%2018H1.8C0.805887%2018%200%2017.1941%200%2016.2V1.8Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.4542%205.34543C14.9814%205.87263%2014.9814%206.72741%2014.4542%207.25461L9.24061%2012.4682C8.36193%2013.3469%206.93731%2013.3469%206.05863%2012.4682L3.54502%209.95459C3.01781%209.42739%203.01782%208.57261%203.54503%208.04541C4.07224%207.5182%204.92701%207.5182%205.45422%208.04541L7.64962%2010.2408L12.545%205.34543C13.0722%204.81822%2013.927%204.81822%2014.4542%205.34543Z%22%20fill%3D%22%23EAE7E6%22%20style%3D%22fill%3A%20rgb(234%2C%20231%2C%20230)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M80.8594%2016.2C78.8023%2016.2%2077.4445%2015.0274%2077.4445%2013.2789V7.68344H75.7988V5.62629H77.4445V1.80001H79.9131V5.62629H82.5051V7.68344H79.9131V13.2789C79.9131%2013.7932%2080.2834%2014.1429%2080.8183%2014.1429H82.608V15.912C82.2377%2016.0766%2081.5383%2016.2%2080.8594%2016.2Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M71.8096%204.06287V1.80001H74.2781V4.06287H71.8096ZM71.8096%2015.912V5.6263H74.2781V15.912H71.8096Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.8961%2016.2C63.6413%2016.2%2062.263%2015.624%2061.4813%2014.7806V15.912H59.0127V1.80001H61.4813V6.75772C62.263%205.91429%2063.6413%205.33829%2064.8961%205.33829C68.1464%205.33829%2070.327%207.51887%2070.327%2010.7692C70.327%2014.0194%2068.1464%2016.2%2064.8961%2016.2ZM64.6493%2014.0194C66.583%2014.0194%2067.8584%2012.7234%2067.8584%2010.7692C67.8584%208.81487%2066.583%207.51887%2064.6493%207.51887C62.7567%207.51887%2061.4813%208.81487%2061.4813%2010.7692C61.4813%2012.7234%2062.7567%2014.0194%2064.6493%2014.0194Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M54.252%2015.912V1.80001H56.7205V15.912H54.252Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.4902%2015.912V1.80001H51.9588V15.912H49.4902Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M44.9307%204.06287V1.80001H47.3992V4.06287H44.9307ZM44.9307%2015.912V5.6263H47.3992V15.912H44.9307Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.5576%2015.912V5.6263H40.0262V6.84001C40.561%205.99658%2041.569%205.42058%2042.5153%205.42058C42.8856%205.42058%2043.3176%205.50287%2043.6056%205.6263V7.51887H42.7622C41.1165%207.51887%2040.0262%208.44458%2040.0262%209.82287V15.912H37.5576Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M23.4004%2015.912V1.80003H28.893C33.1924%201.80003%2036.0724%204.61831%2036.0724%208.85603C36.0724%2013.0937%2033.1924%2015.912%2028.893%2015.912H23.4004ZM26.157%2013.4435H28.893C31.5467%2013.4435%2033.3158%2011.6126%2033.3158%208.85603C33.3158%206.09946%2031.5467%204.2686%2028.893%204.2686H26.157V13.4435Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/684c5601c8d02567a22d8db9/684c5601c8d02567a22d8e28_Favicon.png

## UI Components

- buttonPrimary: background=#1B1A19, textColor=#EAE7E6, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#1B1A19, borderColor=#F35725, borderRadius=8px, shadow=rgba(17, 17, 17, 0.06) 0px 0.78px 1.561px 0px, rgb(231, 225, 223) 0px 0px 0px 2px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Drillbit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Drillbit**
  - Image: https://i.ytimg.com/vi/bTIP5pk-Ldo/maxresdefault.jpg
  - Source: https://www.drillbit.com/
- **DrillBit Library - Ohio Oil & Gas Association**
  - Image: https://growthzonecmsprodeastus.azureedge.net/sites/161/2026/03/OHOGAmagcover_Spring26_EDITED.jpg
  - Source: https://www.ooga.org/drillbit-library/
- **Understanding Drillbit Report: Everything a Scholar needs to Know -  Plagiarism Removal Services**
  - Image: https://plagiarismremovalservices.com/wp-content/uploads/2024/11/Front-Page-of-Drillbit-report.jpg
  - Source: https://plagiarismremovalservices.com/understanding-drillbit-report-everything-a-scholar-needs-to-know/
- **Drillbit 🧰 Launches: Handling Office Work for Residential Contractors |  Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698469919e7d545916b8c0e2_66bfe3b8da674b788dfa9f5d_66bfe2f434a39ab40d673385_66bfe0c650ecff3904612fae_66bfdba706c9cd53974ad721_drillbit.png
  - Source: https://fondo.com/blog/drillbit-launches
- **Drillbit (Video 1992) - IMDb**
  - Image: https://m.media-amazon.com/images/M/MV5BZmVjNjJkZGYtMWRlYy00YzY4LWJhYmYtODJhMGNhNGQ0ZjIwXkEyXkFqcGc@._V1_.jpg
  - Source: https://www.imdb.com/title/tt0326546/
- **Understanding Drillbit Report: Everything a Scholar needs to Know -  Plagiarism Removal Services**
  - Image: https://cdn-fldeg.nitrocdn.com/SvXwsbrwGMtkMEjfbnsrlmqHMmDglQGA/assets/images/optimized/rev-c359c32/plagiarismremovalservices.com/wp-content/uploads/2024/11/Drillbit-similarity-report-Showing-different-souces-of-match-1.jpg
  - Source: https://plagiarismremovalservices.com/understanding-drillbit-report-everything-a-scholar-needs-to-know/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Khteka",
      "role": "heading"
    },
    {
      "family": "Aeonikfono",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F35725",
    "secondary": "#2C3E50",
    "accent": "#1B1A19",
    "background": "#EAE7E6",
    "textPrimary": "#1B1A19",
    "link": "#E74C3C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonikfono",
      "heading": "Khteka"
    },
    "fontStacks": {
      "heading": [
        "Khteka",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Khteka",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonikfono",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1B1A19",
      "textColor": "#EAE7E6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1B1A19",
      "borderColor": "#F35725",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(17, 17, 17, 0.06) 0px 0.78px 1.561px 0px, rgb(231, 225, 223) 0px 0px 0px 2px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2283%22%20height%3D%2218%22%20viewBox%3D%220%200%2083%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M0%201.8C0%200.805887%200.805887%200%201.8%200H9.9C14.3735%200%2018%203.62649%2018%208.1V9.9C18%2014.3735%2014.3735%2018%209.9%2018H1.8C0.805887%2018%200%2017.1941%200%2016.2V1.8Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.4542%205.34543C14.9814%205.87263%2014.9814%206.72741%2014.4542%207.25461L9.24061%2012.4682C8.36193%2013.3469%206.93731%2013.3469%206.05863%2012.4682L3.54502%209.95459C3.01781%209.42739%203.01782%208.57261%203.54503%208.04541C4.07224%207.5182%204.92701%207.5182%205.45422%208.04541L7.64962%2010.2408L12.545%205.34543C13.0722%204.81822%2013.927%204.81822%2014.4542%205.34543Z%22%20fill%3D%22%23EAE7E6%22%20style%3D%22fill%3A%20rgb(234%2C%20231%2C%20230)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M80.8594%2016.2C78.8023%2016.2%2077.4445%2015.0274%2077.4445%2013.2789V7.68344H75.7988V5.62629H77.4445V1.80001H79.9131V5.62629H82.5051V7.68344H79.9131V13.2789C79.9131%2013.7932%2080.2834%2014.1429%2080.8183%2014.1429H82.608V15.912C82.2377%2016.0766%2081.5383%2016.2%2080.8594%2016.2Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M71.8096%204.06287V1.80001H74.2781V4.06287H71.8096ZM71.8096%2015.912V5.6263H74.2781V15.912H71.8096Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M64.8961%2016.2C63.6413%2016.2%2062.263%2015.624%2061.4813%2014.7806V15.912H59.0127V1.80001H61.4813V6.75772C62.263%205.91429%2063.6413%205.33829%2064.8961%205.33829C68.1464%205.33829%2070.327%207.51887%2070.327%2010.7692C70.327%2014.0194%2068.1464%2016.2%2064.8961%2016.2ZM64.6493%2014.0194C66.583%2014.0194%2067.8584%2012.7234%2067.8584%2010.7692C67.8584%208.81487%2066.583%207.51887%2064.6493%207.51887C62.7567%207.51887%2061.4813%208.81487%2061.4813%2010.7692C61.4813%2012.7234%2062.7567%2014.0194%2064.6493%2014.0194Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M54.252%2015.912V1.80001H56.7205V15.912H54.252Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.4902%2015.912V1.80001H51.9588V15.912H49.4902Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M44.9307%204.06287V1.80001H47.3992V4.06287H44.9307ZM44.9307%2015.912V5.6263H47.3992V15.912H44.9307Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M37.5576%2015.912V5.6263H40.0262V6.84001C40.561%205.99658%2041.569%205.42058%2042.5153%205.42058C42.8856%205.42058%2043.3176%205.50287%2043.6056%205.6263V7.51887H42.7622C41.1165%207.51887%2040.0262%208.44458%2040.0262%209.82287V15.912H37.5576Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M23.4004%2015.912V1.80003H28.893C33.1924%201.80003%2036.0724%204.61831%2036.0724%208.85603C36.0724%2013.0937%2033.1924%2015.912%2028.893%2015.912H23.4004ZM26.157%2013.4435H28.893C31.5467%2013.4435%2033.3158%2011.6126%2033.3158%208.85603C33.3158%206.09946%2031.5467%204.2686%2028.893%204.2686H26.157V13.4435Z%22%20fill%3D%22%231B1A19%22%20style%3D%22fill%3A%20rgb(27%2C%2026%2C%2025)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/684c5601c8d02567a22d8db9/684c5601c8d02567a22d8e28_Favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Drillbit'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' has a dark background (#1B1A19) and is likely the primary CTA due to its prominent placement and action-oriented text."
    },
    "secondary": {
      "index": 7,
      "text": "Upgrade your business",
      "reasoning": "Button #7 with text 'Upgrade your business' has a transparent background and a border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Drillbit'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```