# Dripos Brand Identity

A complete profile of **Dripos**'s visual system — colors, typography, components, and personality — extracted from https://dripos.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dripos
- Machine-readable JSON: https://characterquilt.com/branding/dripos.json
- Per-page llms.txt: https://characterquilt.com/branding/dripos/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D6D3C2 |
| Accent | #8DFB79 |
| Body Font | PP Neue Montreal |
| Heading Font | Roslindale Variable |

## Color Palette

- primary: #D6D3C2
- secondary: #8DFB79
- accent: #8DFB79
- background: #D6D3C2
- textPrimary: #372007
- link: #372007

## Typography

- primary: PP Neue Montreal — https://fonts.google.com/specimen/PP+Neue+Montreal
- heading: Roslindale Variable — https://fonts.google.com/specimen/Roslindale+Variable

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20104%2025%22%20fill%3D%22none%22%20class%3D%22navbar9_logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M52.3975%200.560913C54.3672%200.695449%2056.7299%200.205358%2058.5723%200.519897L58.5713%200.520874C59.2562%200.63786%2060.3011%201.42196%2060.8037%202.01501C62.8807%204.46842%2062.5005%208.66421%2060.8701%2011.3099C60.3583%2012.1403%2059.4187%2012.6128%2059.4668%2013.8207C59.4994%2014.6336%2060.7762%2018.08%2061.1494%2019.0013C61.4434%2019.727%2061.7839%2020.4281%2062.1357%2021.1234C62.7618%2022.3603%2064.3332%2021.9173%2064.4326%2020.4701C64.4334%2020.4579%2064.4338%2020.4457%2064.4346%2020.433C64.6408%2017.2534%2064.7805%205.35302%2064.1514%202.75818C63.9851%202.07318%2063.6051%201.50435%2063.4365%200.823608C63.4387%200.767823%2063.9843%200.521317%2064.0166%200.520874H68.1416C68.1668%200.520874%2068.5507%200.732389%2068.5674%200.848999C67.9709%202.40707%2067.6598%203.68895%2067.5654%205.42419C67.3448%209.4963%2067.3576%2015.3519%2067.5576%2019.434C67.6469%2021.2573%2067.9441%2022.7476%2068.5469%2024.4056C68.4692%2024.6406%2068.3274%2024.6843%2068.1406%2024.726C67.2937%2024.9134%2065.3119%2024.7637%2064.3389%2024.7367C63.1353%2024.7035%2061.1601%2024.6999%2060.0498%2024.5355C59.1194%2024.3976%2058.983%2023.5535%2058.625%2022.6615C57.9159%2020.896%2057.4544%2018.9796%2056.915%2017.1322C56.7323%2016.9549%2056.6119%2015.5129%2056.2637%2015.726C55.4875%2016.2022%2055.9306%2021.5035%2056.2246%2022.5697C56.3089%2022.8752%2057.2983%2024.7256%2056.5918%2024.726H51.9717C51.3465%2024.726%2052.2823%2022.9933%2052.374%2022.6136C53.0715%2019.7244%2052.943%208.03628%2052.7197%204.61365C52.6346%203.31251%2052.2534%202.12254%2051.7471%200.986694C51.8818%200.707848%2052.1323%200.543019%2052.3975%200.560913ZM10.3857%200.0032959C12.6425%20-0.0317594%2014.959%200.223401%2017.2344%200.235718C21.2618%200.25795%2025.2065%20-0.150156%2029.249%200.113647C31.0129%200.22876%2032.7613%200.332935%2034.5244%200.445679C35.0588%200.479787%2035.5894%200.585661%2036.1211%200.628296C36.3279%200.705801%2036.4586%201.24096%2036.5273%201.49158C36.7821%202.42089%2036.745%203.15056%2036.8262%204.09119C37.0549%206.74677%2037.5839%209.36626%2037.4717%2012.0531C37.3086%2015.9564%2036.3695%2018.7028%2034.125%2021.4398C33.4706%2022.2376%2032.756%2023.0865%2031.9746%2023.6976C31.3278%2024.2039%2030.8211%2024.5139%2030.0527%2024.6508C27.2089%2025.1571%2023.844%2024.4368%2021.0898%2023.515C20.413%2023.2886%2019.7366%2023.0794%2019.0605%2022.8568C18.0889%2022.5371%2016.9727%2021.8495%2016.1758%2021.1019C15.2315%2020.2163%2014.2531%2019.3878%2013.3818%2018.3881C12.7438%2017.6562%2012.2132%2016.9173%2011.4883%2016.266C9.9562%2014.8894%208.13813%2014.4781%206.30273%2014.0883C4.71449%2013.7506%203.12357%2013.7325%201.79395%2012.4554C-0.667091%2010.0916%20-0.658099%205.59096%202.2041%203.7406C3.91479%202.63496%206.15785%202.98141%208.00293%203.39685C8.12332%203.42385%208.63533%203.65766%208.69824%203.53259L8.48926%201.81189C8.25651%20-0.0453719%209.23485%200.0212828%2010.3857%200.0032959ZM69.9648%200.422241C71.7132%200.422241%2073.462%200.421848%2075.21%200.440796C77.3245%200.463534%2079.1828%202.5831%2079.4189%205.14587C79.6298%207.43158%2079.2365%209.50804%2078.0684%2011.3304C77.7476%2011.8305%2077.3703%2012.3031%2076.9521%2012.6801C76.0018%2013.5365%2075.0243%2014.3539%2074.0293%2015.1332C73.4428%2015.5931%2073.1653%2016.1749%2073.208%2017.017C73.2865%2018.5585%2073.1024%2020.1092%2073.373%2021.6498C73.4985%2022.3648%2073.6817%2023.0197%2073.9922%2023.6429C74.3343%2024.3302%2074.2127%2024.6471%2073.5889%2024.6586C72.2779%2024.6823%2070.9663%2024.6701%2069.6553%2024.6469C69.4624%2024.6435%2069.2705%2024.5003%2069.0322%2024.4027C69.1212%2024.1085%2069.1517%2023.8778%2069.25%2023.7045C69.8612%2022.6296%2070.0321%2021.4041%2070.0371%2020.1498C70.0569%2015.0839%2070.069%2010.0179%2070.0391%204.95251C70.0317%203.67394%2069.8933%202.38588%2069.2188%201.29822C69.1478%201.18314%2069.1075%201.02754%2069.0869%200.884155C69.0731%200.784294%2069.1184%200.672023%2069.1514%200.482788H69.1523L69.5576%200.444702C69.6931%200.432032%2069.829%200.422022%2069.9648%200.422241ZM41.123%200.426147C43.0585%200.42141%2044.9942%200.419125%2046.9297%200.444702C47.8144%200.456545%2048.5575%200.909368%2049.166%201.68201C50.493%203.36561%2051.3396%205.38787%2051.7637%207.62146C52.4813%2011.4007%2052.4728%2015.187%2051.3994%2018.8881C50.834%2020.8373%2049.9815%2022.5861%2048.6104%2023.8959C48.2857%2024.2061%2047.9557%2024.4504%2047.5186%2024.4623C45.4929%2024.5182%2043.4671%2024.5973%2041.4414%2024.6547C41.0792%2024.6651%2040.6803%2024.7578%2040.4004%2024.2631C40.4384%2024.1442%2040.4612%2023.9885%2040.5303%2023.8734C41.26%2022.6526%2041.4577%2021.2296%2041.4678%2019.7924C41.5019%2014.9543%2041.507%2010.1148%2041.4658%205.27673C41.4522%203.69374%2041.2949%202.10174%2040.2998%200.827515C40.3456%200.74035%2040.3913%200.652487%2040.4375%200.565796C40.6659%200.5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- Favicon: https://cdn.prod.website-files.com/694c56bbbf991cbb082f7438/6973b33c1fae5dffc77245ab_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/694c56bbbf991cbb082f7438/6978bda02ef9fd786b3e6e48_dripos-og.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#8DFB79, textColor=#372007, borderRadius=1920px, shadow=rgba(55, 32, 7, 0.2) 0px 2px 0px 0px, rgb(199, 255, 179) 0px 1px 0px 0px inset, rgb(39, 149, 19) 0px -1px 0px 0px inset
- buttonSecondary: background=#EBE8DD, textColor=#372007, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: coffee shop owners and operators

## Dripos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Coffee Chat #4: Evolving Dripos for Your Shop | Dripos**
  - Image: https://cdn.prod.website-files.com/694da34eb5e1f97ad487385f/69c447bb75d2f6b99ea9622e_blog-art.jpg
  - Source: https://www.dripos.com/counter-talk/coffee-chat-4-evolving-dripos-for-your-shop
- **Odyssey Coffee**
  - Image: https://d3ahdv1y47pkz0.cloudfront.net/1734546126499-P871.jpg
  - Source: https://order.dripos.com/Odyssey-Coffee
- **Coffee Chat #4: Evolving Dripos for Your Shop | Dripos**
  - Image: https://cdn.prod.website-files.com/694da34eb5e1f97ad487385f/69d7f9ed51b1385da0ed9b43_shop-sustainability-spotlight-torque.jpg
  - Source: https://www.dripos.com/counter-talk/coffee-chat-4-evolving-dripos-for-your-shop
- **Lantern Coffee**
  - Image: https://d3ahdv1y47pkz0.cloudfront.net/1660177872262-P100.jpg
  - Source: https://order.dripos.com/Lantern-Coffee
- **Boston's Coffee Shop Roundup | Dripos**
  - Image: https://cdn.prod.website-files.com/694da34eb5e1f97ad487385f/6976df36dadabccfc3db678e_guide-to-boston-header.png
  - Source: https://www.dripos.com/counter-talk/bostons-coffee-shop-roundup?d8c7ef87_page=2
- **Breezeway Coffee Roasters**
  - Image: https://d3ahdv1y47pkz0.cloudfront.net/1743202344239-P1165.jpg
  - Source: https://order.dripos.com/breezewaycoffee

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PP Fraktion Mono",
      "role": "monospace"
    },
    {
      "family": "PP Neue Montreal",
      "role": "body"
    },
    {
      "family": "Roslindale Variable",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D6D3C2",
    "secondary": "#8DFB79",
    "accent": "#8DFB79",
    "background": "#D6D3C2",
    "textPrimary": "#372007",
    "link": "#372007"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PP Neue Montreal",
      "heading": "Roslindale Variable"
    },
    "fontStacks": {
      "heading": [
        "Roslindale Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "PP Neue Montreal",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "PP Neue Montreal",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "32px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8DFB79",
      "textColor": "#372007",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "rgba(55, 32, 7, 0.2) 0px 2px 0px 0px, rgb(199, 255, 179) 0px 1px 0px 0px inset, rgb(39, 149, 19) 0px -1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#EBE8DD",
      "textColor": "#372007",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://cdn.prod.website-files.com/694c56bbbf991cbb082f7438/6973b33c1fae5dffc77245ab_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/694c56bbbf991cbb082f7438/6978bda02ef9fd786b3e6e48_dripos-og.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 16,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "get started",
      "reasoning": "Button #2 with text 'get started' has a vibrant green background (#8DFB79), which is the accent color and typically used for primary CTAs. The text is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "learn more",
      "reasoning": "Button #0 with text 'learn more' has a different background color (#EBE8DD) and serves as a secondary action, providing additional information rather than a direct call to action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "coffee shop owners and operators"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```