# Drive Pulse Brand Identity A complete profile of **Drive Pulse**'s visual system — colors, typography, components, and personality — extracted from http://drivepulseapp.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/drive-pulse - Machine-readable JSON: https://characterquilt.com/branding/drive-pulse.json - Per-page llms.txt: https://characterquilt.com/branding/drive-pulse/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F2C300 | | Accent | #EB8D00 | | Body Font | Helvetica Neue LT Pro | | Heading Font | Helvetica Neue LT Pro | ## Color Palette - primary: #F2C300 - secondary: #09423A - accent: #EB8D00 - background: #F5F5F5 - textPrimary: #06726C - link: #06726C ## Typography - primary: Helvetica Neue LT Pro — https://fonts.google.com/specimen/Helvetica+Neue+LT+Pro - heading: Helvetica Neue LT Pro — https://fonts.google.com/specimen/Helvetica+Neue+LT+Pro ## Visual Assets - Logo: https://www.drivepulseapp.com/assets/logo.png?v=f31791ef-6138-4a0b-b484-f8f821b165d7 - Favicon: https://www.drivepulseapp.com/favicon.ico - Social card (og:image): https://www.drivepulseapp.com/og/home.png ## UI Components - input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#EB8D00, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#06726C, textColor=#000000, borderColor=#F2C300, borderRadius=33554400px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: homeowners and businesses needing electrical services ## Drive Pulse Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Security Light Install in Escondido, CA - On Call Electrical** - Image: https://www.drivepulseapp.com/og/security-lights.png - Source: https://www.drivepulseapp.com/security-lights - **Ceiling Fan Installation Services in Escondido, CA | On Call Electrical** - Image: https://www.drivepulseapp.com/assets/ceiling-fan-mounting-bracket-installation-in-escondido-ca.jpg?v=176250fd-5b23-4581-b8bc-b15b527ff339 - Source: https://www.drivepulseapp.com/ceiling-fan-installation - **Light Switch Repair in Escondido, CA - On Call Electrical** - Image: https://www.drivepulseapp.com/assets/electrical-switch-repair-home-escondido-ca.jpg?v=c8333103-5ff5-4672-be23-5b202e4d8819 - Source: https://www.drivepulseapp.com/switch-repair - **Electrical Contractors in Pauma Valley, CA | On Call Electrical** - Image: https://www.drivepulseapp.com/og/electrician-pauma-valley-san-diego-county.png - Source: https://www.drivepulseapp.com/electrician-pauma-valley-san-diego-county - **Electrical Contractors in Escondido, CA | On Call Electrical** - Image: https://www.drivepulseapp.com/assets/electrical-wiring-in-escondido-ca.jpg?v=aaf614a2-fb76-4936-8234-d3a82b4f023c - Source: https://www.drivepulseapp.com/ - **Ceiling Fan Installation Services in Escondido, CA | On Call Electrical** - Image: https://www.drivepulseapp.com/assets/completed-ceiling-fan-installation-in-escondido-ca.jpg?v=425c0c0c-49a3-4a53-b96e-d17faf5bb3d0 - Source: https://www.drivepulseapp.com/ceiling-fan-installation ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue LT Pro", "role": "unknown" } ], "colors": { "primary": "#F2C300", "secondary": "#09423A", "accent": "#EB8D00", "background": "#F5F5F5", "textPrimary": "#06726C", "link": "#06726C" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue LT Pro", "heading": "Helvetica Neue LT Pro" }, "fontStacks": { "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "44px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#EB8D00", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#06726C", "textColor": "#000000", "borderColor": "#F2C300", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "https://www.drivepulseapp.com/assets/logo.png?v=f31791ef-6138-4a0b-b484-f8f821b165d7", "favicon": "https://www.drivepulseapp.com/favicon.ico", "ogImage": "https://www.drivepulseapp.com/og/home.png", "logoHref": "/", "logoAlt": "On Call Electrical" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'On Call Electrical'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Tap to call us now!(760) 706-7080", "reasoning": "Button #2 has a vibrant orange background (#EB8D00), which is a strong brand color and stands out as a primary call-to-action with the text 'Tap to call us now!'." }, "secondary": { "index": 3, "text": "Schedule service now!", "reasoning": "Button #3 has a different vibrant color (#06726C) and serves as a secondary action with 'Schedule service now!', making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "homeowners and businesses needing electrical services" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'On Call Electrical'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```