# Driver Brand Identity

A complete profile of **Driver**'s visual system — colors, typography, components, and personality — extracted from https://www.driver.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/driver
- Machine-readable JSON: https://characterquilt.com/branding/driver.json
- Per-page llms.txt: https://characterquilt.com/branding/driver/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFFFFF |
| Accent | #000000 |
| Body Font | ABC Walter Neue |
| Heading Font | ABC Walter Neue |

## Color Palette

- primary: #FFFFFF
- accent: #000000
- background: #000000
- textPrimary: #FFFFFF
- link: #FFFFFF

## Typography

- primary: ABC Walter Neue — https://fonts.google.com/specimen/ABC+Walter+Neue
- heading: ABC Walter Neue — https://fonts.google.com/specimen/ABC+Walter+Neue

## Visual Assets

- Logo: https://www.driver.ai/assets/logo-driver.svg
- Favicon: https://www.driver.ai/assets/apple-touch-icon.png
- Social card (og:image): https://www.driver.ai/og-image.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#333333, borderRadius=2px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#E5E5E5, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

## Driver Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Driver | Context for Codebases**
  - Image: https://www.driver.ai/og-image.png
  - Source: https://www.driver.ai/
- **Hiring Driver Ad Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/hiring-driver-ad-template-design-e4afd304b90da614cb50a1d6b1df5913_screen.jpg?ts=1734717647
  - Source: https://www.postermywall.com/index.php/art/template/e4afd304b90da614cb50a1d6b1df5913/hiring-driver-ad-template-design
- **DRIVER'S VEHICLE INSPECTION REPORT**
  - Image: http://www.amerbusforms.com/cdn/shop/products/DRIVER_1024x1024.jpg?v=1601661197
  - Source: https://www.amerbusforms.com/products/drivers-vehicle-inspection-report?srsltid=AfmBOoo1Uu1f-VWisCLjXHZNCJvu2bXtLA86Od2HgAoibNPIr6PjWxR8
- **Hiring Driver Ad Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/hiring-driver-ad-template-design-850dca7fecd68b7d3166146c78fc8690_screen.jpg?ts=1733642495
  - Source: https://www.postermywall.com/index.php/art/template/850dca7fecd68b7d3166146c78fc8690/hiring-driver-ad-template-design
- **How to Fill Out a Driver Vehicle Inspection Report**
  - Image: https://sitemate.com/wp-content/uploads/2024/02/Driver-Vehicle-Inspection-Report-template-1.jpg
  - Source: https://sitemate.com/resources/articles/plant-equipment-assets/how-to-fill-out-a-driver-vehicle-inspection-report/
- **Hiring Driver Ad Template | PosterMyWall**
  - Image: https://d1csarkz8obe9u.cloudfront.net/posterpreviews/hiring-driver-ad-template-design-01f9cf23827c8a18bf3deb3436809518_screen.jpg?ts=1734934834
  - Source: https://www.postermywall.com/index.php/art/template/01f9cf23827c8a18bf3deb3436809518/hiring-driver-ad-template-design

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ABC Walter Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#000000",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Walter Neue",
      "heading": "ABC Walter Neue"
    },
    "fontStacks": {
      "heading": [
        "ABC Walter Neue",
        "sans-serif"
      ],
      "body": [
        "ABC Walter Neue",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Walter Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "42px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#333333",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#E5E5E5",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.driver.ai/assets/logo-driver.svg",
    "favicon": "https://www.driver.ai/assets/apple-touch-icon.png",
    "ogImage": "https://www.driver.ai/og-image.png",
    "logoHref": "/",
    "logoAlt": "Driver"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Driver'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 with text 'Contact Sales' has a dark background (#000000) and is styled as a primary action button with a clear call-to-action, making it the most likely primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Read More",
      "reasoning": "Button #4 with text 'Read More' has a transparent background and serves as a secondary action, providing additional information without the primary emphasis."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Driver'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```