# dScribe AI Brand Identity

A complete profile of **dScribe AI**'s visual system — colors, typography, components, and personality — extracted from https://dscribeai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dscribe-ai
- Machine-readable JSON: https://characterquilt.com/branding/dscribe-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/dscribe-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1729 |
| Accent | #0F1224 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #0F1729
- secondary: #0F1224
- accent: #0F1224
- background: #01020A
- textPrimary: #020618
- link: #020618

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://rebulk.com/_next/image?url=%2Frebulk-logo.png&w=256&q=75&dpl=dpl_57LZ4jAWDp92sq5b4Sby4pqQwXfr
- Favicon: https://rebulk.com/icon.svg?icon.8b419268.svg
- Social card (og:image): https://klco6lad.ogplus.net/

## UI Components

- buttonPrimary: background=#0F1224, textColor=#FFFFFF, borderColor=#353846, borderRadius=26px, shadow=none
- buttonSecondary: background=#020618, textColor=#F8FAFC, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in logistics and inventory management

## dScribe AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://klco6lad.ogplus.net/
  - Source: https://dscribeai.com/
- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://rebulk.com/Energy-Utilities.jpg
  - Source: https://dscribeai.com/
- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://rebulk.com/Aggregates-Mining-Construction.jpg
  - Source: https://dscribeai.com/
- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://rebulk.com/Recycling-Waste.jpg
  - Source: https://dscribeai.com/
- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://rebulk.com/Bulk-Asset-Tracking.jpeg
  - Source: https://dscribeai.com/
- **Rebulk - Automated Bulk Inventory Measurement**
  - Image: https://rebulk.com/_next/image?url=%2FLogistics-Freight.jpg&w=3840&q=75&dpl=dpl_57LZ4jAWDp92sq5b4Sby4pqQwXfr
  - Source: https://dscribeai.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F1729",
    "secondary": "#0F1224",
    "accent": "#0F1224",
    "background": "#01020A",
    "textPrimary": "#020618",
    "link": "#020618"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Roboto"
      ],
      "paragraph": [
        "Roboto"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F1224",
      "textColor": "#FFFFFF",
      "borderColor": "#353846",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#020618",
      "textColor": "#F8FAFC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rebulk.com/_next/image?url=%2Frebulk-logo.png&w=256&q=75&dpl=dpl_57LZ4jAWDp92sq5b4Sby4pqQwXfr",
    "favicon": "https://rebulk.com/icon.svg?icon.8b419268.svg",
    "ogImage": "https://klco6lad.ogplus.net/",
    "logoHref": "/",
    "logoAlt": "Rebulk"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rebulk'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 14,
      "text": "Learn More",
      "reasoning": "Button #0 ('Learn More') is likely the primary CTA due to its action-oriented text and prominence in the color group with a distinct background color."
    },
    "secondary": {
      "index": 1,
      "text": "Animal Feed",
      "reasoning": "Button #3 ('Animal Feed') is selected as secondary because it belongs to a different color group and serves as a category selector, which is typically a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in logistics and inventory management"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rebulk'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```