# Dub Brand Identity

A complete profile of **Dub**'s visual system — colors, typography, components, and personality — extracted from https://dub.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dub
- Machine-readable JSON: https://characterquilt.com/branding/dub.json
- Per-page llms.txt: https://characterquilt.com/branding/dub/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3B82F6 |
| Accent | #000000 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #3B82F6
- secondary: #DF6547
- accent: #000000
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #C73E33

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2246%22%20height%3D%2224%22%20viewBox%3D%220%200%2046%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-6%20w-auto%20text-black%20dark%3Atext-white%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M11%202H14V13.9332L14.0003%2013.9731L14.0003%2014C14.0003%2014.0223%2014.0002%2014.0445%2014%2014.0668V21H11V19.7455C9.86619%2020.5362%208.48733%2021%207.00016%2021C3.13408%2021%200%2017.866%200%2014C0%2010.134%203.13408%207%207.00016%207C8.48733%207%209.86619%207.46375%2011%208.25452V2ZM7%2017.9998C9.20914%2017.9998%2011%2016.209%2011%2013.9999C11%2011.7908%209.20914%2010%207%2010C4.79086%2010%203%2011.7908%203%2013.9999C3%2016.209%204.79086%2017.9998%207%2017.9998ZM32%202H35V8.25474C36.1339%207.46383%2037.5128%207%2039.0002%207C42.8662%207%2046.0003%2010.134%2046.0003%2014C46.0003%2017.866%2042.8662%2021%2039.0002%2021C35.1341%2021%2032%2017.866%2032%2014V2ZM39%2017.9998C41.2091%2017.9998%2043%2016.209%2043%2013.9999C43%2011.7908%2041.2091%2010%2039%2010C36.7909%2010%2035%2011.7908%2035%2013.9999C35%2016.209%2036.7909%2017.9998%2039%2017.9998ZM19%207H16V14C16%2014.9192%2016.1811%2015.8295%2016.5329%2016.6788C16.8846%2017.5281%2017.4003%2018.2997%2018.0503%2018.9497C18.7003%2019.5997%2019.472%2020.1154%2020.3213%2020.4671C21.1706%2020.8189%2022.0809%2021%2023.0002%2021C23.9194%2021%2024.8297%2020.8189%2025.679%2020.4671C26.5283%2020.1154%2027.3%2019.5997%2027.95%2018.9497C28.6%2018.2997%2029.1157%2017.5281%2029.4675%2016.6788C29.8192%2015.8295%2030.0003%2014.9192%2030.0003%2014H30V7H27V14C27%2015.0608%2026.5785%2016.0782%2025.8284%2016.8283C25.0783%2017.5784%2024.0609%2017.9998%2023%2017.9998C21.9391%2017.9998%2020.9217%2017.5784%2020.1716%2016.8283C19.4215%2016.0782%2019%2015.0608%2019%2014V7Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://assets.dub.co/favicons/apple-touch-icon.png
- Social card (og:image): https://assets.dub.co/thumbnail.jpg

## UI Components

- input: background=#FFFFFF, textColor=#111827, borderColor=#000000, borderRadius=6px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#7C3AED, borderColor=#E5E5E5, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: digital marketers and businesses

## Dub Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dub vs Rewardful: SaaS Affiliate Program Comparison (2026) | Dub**
  - Image: https://assets.dub.co/cms/program-overview.png
  - Source: https://dub.co/blog/dub-vs-rewardful
- **Blog | Dub**
  - Image: https://assets.dub.co/cms/dub-vs-tolt.jpg
  - Source: https://dub.co/blog
- **Heroic Affiliate Program | Dub**
  - Image: https://dubassets.com/programs/prog_1K92RVCNCAD3FE2XJG3608X8F/lander/image_i7zEC2x
  - Source: https://partners.dub.co/heroic
- **Blog | Dub**
  - Image: https://assets.dub.co/cms/introducing-stablecoin-payouts.jpg
  - Source: https://dub.co/blog
- **Haystack News Affiliate Program | Dub**
  - Image: https://dubassets.com/programs/prog_1K36KJ2AD0MKENM1HQEBRB8FG/lander/image_Gi3fLn0
  - Source: https://partners.dub.co/haystack
- **Blog | Dub**
  - Image: https://assets.dub.co/cms/best-link-management-tools.jpg
  - Source: https://dub.co/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Satoshi",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3B82F6",
    "secondary": "#DF6547",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#C73E33"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#7C3AED",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2246%22%20height%3D%2224%22%20viewBox%3D%220%200%2046%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-6%20w-auto%20text-black%20dark%3Atext-white%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M11%202H14V13.9332L14.0003%2013.9731L14.0003%2014C14.0003%2014.0223%2014.0002%2014.0445%2014%2014.0668V21H11V19.7455C9.86619%2020.5362%208.48733%2021%207.00016%2021C3.13408%2021%200%2017.866%200%2014C0%2010.134%203.13408%207%207.00016%207C8.48733%207%209.86619%207.46375%2011%208.25452V2ZM7%2017.9998C9.20914%2017.9998%2011%2016.209%2011%2013.9999C11%2011.7908%209.20914%2010%207%2010C4.79086%2010%203%2011.7908%203%2013.9999C3%2016.209%204.79086%2017.9998%207%2017.9998ZM32%202H35V8.25474C36.1339%207.46383%2037.5128%207%2039.0002%207C42.8662%207%2046.0003%2010.134%2046.0003%2014C46.0003%2017.866%2042.8662%2021%2039.0002%2021C35.1341%2021%2032%2017.866%2032%2014V2ZM39%2017.9998C41.2091%2017.9998%2043%2016.209%2043%2013.9999C43%2011.7908%2041.2091%2010%2039%2010C36.7909%2010%2035%2011.7908%2035%2013.9999C35%2016.209%2036.7909%2017.9998%2039%2017.9998ZM19%207H16V14C16%2014.9192%2016.1811%2015.8295%2016.5329%2016.6788C16.8846%2017.5281%2017.4003%2018.2997%2018.0503%2018.9497C18.7003%2019.5997%2019.472%2020.1154%2020.3213%2020.4671C21.1706%2020.8189%2022.0809%2021%2023.0002%2021C23.9194%2021%2024.8297%2020.8189%2025.679%2020.4671C26.5283%2020.1154%2027.3%2019.5997%2027.95%2018.9497C28.6%2018.2997%2029.1157%2017.5281%2029.4675%2016.6788C29.8192%2015.8295%2030.0003%2014.9192%2030.0003%2014H30V7H27V14C27%2015.0608%2026.5785%2016.0782%2025.8284%2016.8283C25.0783%2017.5784%2024.0609%2017.9998%2023%2017.9998C21.9391%2017.9998%2020.9217%2017.5784%2020.1716%2016.8283C19.4215%2016.0782%2019%2015.0608%2019%2014V7Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://assets.dub.co/favicons/apple-touch-icon.png",
    "ogImage": "https://assets.dub.co/thumbnail.jpg",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Dub'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up",
      "reasoning": "Button #0 with text 'Sign up' has a dark background (#000000) and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 27,
      "text": "Read the story",
      "reasoning": "Button #2 with text 'Read the story' has a light background (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital marketers and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Dub'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```