{
  "name": "Duna",
  "slug": "duna",
  "domain": "https://duna.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "GT America Regular",
        "role": "body"
      },
      {
        "family": "GT America Trial Md",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#1B0624",
      "accent": "#160F0C",
      "background": "#FFFFFF",
      "textPrimary": "#160F0C",
      "link": "#766A7C"
    },
    "typography": {
      "fontFamilies": {
        "primary": "GT America Regular",
        "heading": "GT America Trial Md"
      },
      "fontStacks": {
        "heading": [
          "GT America Regular",
          "sans-serif"
        ],
        "body": [
          "sans-serif"
        ],
        "paragraph": [
          "GT America Regular",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "72px",
        "h2": "44px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#160F0C",
        "textColor": "#0000EE",
        "borderRadius": "999px",
        "borderRadiusCorners": {
          "topLeft": "999px",
          "topRight": "999px",
          "bottomRight": "999px",
          "bottomLeft": "999px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#0000EE",
        "borderRadius": "999px",
        "borderRadiusCorners": {
          "topLeft": "999px",
          "topRight": "999px",
          "bottomRight": "999px",
          "bottomLeft": "999px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2066%2016%22%20id%3D%22svg8877093282%22%3E%3Cpath%20d%3D%22M%2065.001%2015.706%20L%2061.746%2015.706%20L%2060.211%2011.254%20L%2053.815%2011.254%20L%2052.187%2015.706%20L%2049.803%2015.706%20L%2056.176%200%20L%2058.491%200%20Z%20M%2054.525%209.446%20L%2059.5%209.446%20L%2057.047%203.254%20L%2056.932%203.254%20Z%20M%2034.066%200%20L%2037.55%200%20L%2044.84%2011.909%20L%2044.978%2011.909%20L%2044.978%200%20L%2047.064%200%20L%2047.064%2015.706%20L%2044.129%2015.706%20L%2036.29%203.006%20L%2036.152%203.006%20L%2036.152%2015.706%20L%2034.066%2015.706%20Z%20M%2023.794%2016%20C%2019.645%2016%2017.238%2013.514%2017.238%209.22%20L%2017.238%200%20L%2019.966%200%20L%2019.966%209.243%20C%2019.966%2011.977%2021.364%2013.808%2024.069%2013.808%20C%2026.682%2013.808%2028.172%2012.113%2028.172%209.265%20L%2028.172%200%20L%2030.281%200%20L%2030.281%209.198%20C%2030.281%2013.446%2027.943%2016%2023.794%2016%20Z%20M%200%200%20L%205.295%200%20C%2010.591%200%2014.006%203.119%2014.006%207.842%20C%2014.006%2012.565%2010.591%2015.706%205.295%2015.706%20L%200%2015.684%20L%200%200%20Z%20M%202.751%2013.943%20L%204.699%2013.943%20C%208.459%2013.943%2011.003%2012.136%2011.003%207.842%20C%2011.003%203.571%208.459%201.763%204.699%201.763%20L%202.751%201.763%20Z%22%20fill%3D%22var(--token-89828b4b-df5f-4a04-ab85-820f9a85335a%2C%20rgb(13%2C%2013%2C%2013))%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
      "favicon": "https://framerusercontent.com/images/NE8JsjXIjzJVlyyyktYN06ZoPY.png",
      "ogImage": "https://framerusercontent.com/images/R0DdHhOBgKcuDCdUZPBqDoSyc.jpg",
      "logoHref": "./"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is larger, visible, and links to the homepage, aligning with the brand 'Duna'.",
      "confidence": 0.8,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started",
        "reasoning": "Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action."
      },
      "secondary": {
        "index": 3,
        "text": "Discover Duna AI",
        "reasoning": "Button #3 with text 'Discover Duna AI' is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals seeking compliance solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is larger, visible, and links to the homepage, aligning with the brand 'Duna'.",
          "confidence": 0.8
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/c089fc9429.webp",
      "alt": "Duna raises €10.7 mn seed round from Index Ventures and global tech leaders  - Duna",
      "source_url": "https://duna.com/news/duna-announces-10m-seed-round-led-by-index-ventures",
      "image_url": "https://framerusercontent.com/images/b6F3Is6SRKdShad532xNv0dAlj0.jpg?width=5633&height=4023",
      "width": 5633,
      "height": 4023,
      "bytes": 4162524,
      "query": "site:duna.com",
      "query_suffix": "site:duna.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/03bd44d2e6.webp",
      "alt": "Duna - The new standard in compliance",
      "source_url": "https://duna.com/transparency",
      "image_url": "https://framerusercontent.com/images/gC12092Qjayqp7RTNHsQaMKeFM.png?width=1724&height=664",
      "width": 1724,
      "height": 664,
      "bytes": 299743,
      "query": "site:duna.com blog",
      "query_suffix": "site:duna.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/b22a00df63.webp",
      "alt": "The Business Identity Network: CapitalG's thesis on Duna - Duna",
      "source_url": "https://duna.com/news/capitalg-seriesa-blog",
      "image_url": "https://framerusercontent.com/images/LZKLDgQ9eZY40LwBK10yibp5OFU.jpeg?width=5787&height=7716",
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      "height": 7716,
      "bytes": 1704899,
      "query": "site:duna.com",
      "query_suffix": "site:duna.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/0ddc286ff5.webp",
      "alt": "The Business Identity Network: CapitalG's thesis on Duna - Duna",
      "source_url": "https://duna.com/news/capitalg-seriesa-blog",
      "image_url": "https://framerusercontent.com/images/0WwsY9f7o5vexeekndEVYYgM.webp?width=1091&height=520",
      "width": 1091,
      "height": 520,
      "bytes": 19500,
      "query": "site:duna.com blog",
      "query_suffix": "site:duna.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/310721dcaa.webp",
      "alt": "Building an Identity system of record in times of AI - Duna",
      "source_url": "https://duna.com/news/ai-memo",
      "image_url": "https://framerusercontent.com/images/xr4VFE9bSmwDk01Rb7glg9yqw0.webp?width=4096&height=2926",
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      "bytes": 485274,
      "query": "site:duna.com",
      "query_suffix": "site:duna.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/duna/b4abbd9d05.webp",
      "alt": "Duna - The new standard in compliance",
      "source_url": "https://duna.com/product/data-platform",
      "image_url": "https://framerusercontent.com/images/R0DdHhOBgKcuDCdUZPBqDoSyc.jpg",
      "width": 4800,
      "height": 2712,
      "bytes": 1614440,
      "query": "site:duna.com",
      "query_suffix": "site:duna.com"
    }
  ],
  "font_resources": [
    {
      "family": "GT America Regular",
      "google_fonts_url": "https://fonts.google.com/specimen/GT+America+Regular"
    },
    {
      "family": "GT America Trial Md",
      "google_fonts_url": "https://fonts.google.com/specimen/GT+America+Trial+Md"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=GT+America+Regular&family=GT+America+Trial+Md&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/duna",
  "agent_instructions": "You are designing or implementing in Duna's brand identity.\n\n# Brand profile\n- Company: Duna\n- Source: https://duna.com/\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #1B0624\n- accent: #160F0C\n- background: #FFFFFF\n- textPrimary: #160F0C\n- link: #766A7C\n\n# Typography\n- primary: GT America Regular — https://fonts.google.com/specimen/GT+America+Regular\n- heading: GT America Trial Md — https://fonts.google.com/specimen/GT+America+Trial+Md\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=GT+America+Regular&family=GT+America+Trial+Md&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#160F0C, textColor=#0000EE, borderRadius=999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=999px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals seeking compliance solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/duna.json",
  "page_markdown": "# Duna Brand Identity\n\nA complete profile of **Duna**'s visual system — colors, typography, components, and personality — extracted from https://duna.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/duna\n- Machine-readable JSON: https://characterquilt.com/branding/duna.json\n- Per-page llms.txt: https://characterquilt.com/branding/duna/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #160F0C |\n| Body Font | GT America Regular |\n| Heading Font | GT America Trial Md |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #1B0624\n- accent: #160F0C\n- background: #FFFFFF\n- textPrimary: #160F0C\n- link: #766A7C\n\n## Typography\n\n- primary: GT America Regular — https://fonts.google.com/specimen/GT+America+Regular\n- heading: GT America Trial Md — https://fonts.google.com/specimen/GT+America+Trial+Md\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2066%2016%22%20id%3D%22svg8877093282%22%3E%3Cpath%20d%3D%22M%2065.001%2015.706%20L%2061.746%2015.706%20L%2060.211%2011.254%20L%2053.815%2011.254%20L%2052.187%2015.706%20L%2049.803%2015.706%20L%2056.176%200%20L%2058.491%200%20Z%20M%2054.525%209.446%20L%2059.5%209.446%20L%2057.047%203.254%20L%2056.932%203.254%20Z%20M%2034.066%200%20L%2037.55%200%20L%2044.84%2011.909%20L%2044.978%2011.909%20L%2044.978%200%20L%2047.064%200%20L%2047.064%2015.706%20L%2044.129%2015.706%20L%2036.29%203.006%20L%2036.152%203.006%20L%2036.152%2015.706%20L%2034.066%2015.706%20Z%20M%2023.794%2016%20C%2019.645%2016%2017.238%2013.514%2017.238%209.22%20L%2017.238%200%20L%2019.966%200%20L%2019.966%209.243%20C%2019.966%2011.977%2021.364%2013.808%2024.069%2013.808%20C%2026.682%2013.808%2028.172%2012.113%2028.172%209.265%20L%2028.172%200%20L%2030.281%200%20L%2030.281%209.198%20C%2030.281%2013.446%2027.943%2016%2023.794%2016%20Z%20M%200%200%20L%205.295%200%20C%2010.591%200%2014.006%203.119%2014.006%207.842%20C%2014.006%2012.565%2010.591%2015.706%205.295%2015.706%20L%200%2015.684%20L%200%200%20Z%20M%202.751%2013.943%20L%204.699%2013.943%20C%208.459%2013.943%2011.003%2012.136%2011.003%207.842%20C%2011.003%203.571%208.459%201.763%204.699%201.763%20L%202.751%201.763%20Z%22%20fill%3D%22var(--token-89828b4b-df5f-4a04-ab85-820f9a85335a%2C%20rgb(13%2C%2013%2C%2013))%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E\n- Favicon: https://framerusercontent.com/images/NE8JsjXIjzJVlyyyktYN06ZoPY.png\n- Social card (og:image): https://framerusercontent.com/images/R0DdHhOBgKcuDCdUZPBqDoSyc.jpg\n\n## UI Components\n\n- buttonPrimary: background=#160F0C, textColor=#0000EE, borderRadius=999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=999px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals seeking compliance solutions\n\n## Duna Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Duna raises €10.7 mn seed round from Index Ventures and global tech leaders  - Duna**\n  - Image: https://framerusercontent.com/images/b6F3Is6SRKdShad532xNv0dAlj0.jpg?width=5633&height=4023\n  - Source: https://duna.com/news/duna-announces-10m-seed-round-led-by-index-ventures\n- **Duna - The new standard in compliance**\n  - Image: https://framerusercontent.com/images/gC12092Qjayqp7RTNHsQaMKeFM.png?width=1724&height=664\n  - Source: https://duna.com/transparency\n- **The Business Identity Network: CapitalG's thesis on Duna - Duna**\n  - Image: https://framerusercontent.com/images/LZKLDgQ9eZY40LwBK10yibp5OFU.jpeg?width=5787&height=7716\n  - Source: https://duna.com/news/capitalg-seriesa-blog\n- **The Business Identity Network: CapitalG's thesis on Duna - Duna**\n  - Image: https://framerusercontent.com/images/0WwsY9f7o5vexeekndEVYYgM.webp?width=1091&height=520\n  - Source: https://duna.com/news/capitalg-seriesa-blog\n- **Building an Identity system of record in times of AI - Duna**\n  - Image: https://framerusercontent.com/images/xr4VFE9bSmwDk01Rb7glg9yqw0.webp?width=4096&height=2926\n  - Source: https://duna.com/news/ai-memo\n- **Duna - The new standard in compliance**\n  - Image: https://framerusercontent.com/images/R0DdHhOBgKcuDCdUZPBqDoSyc.jpg\n  - Source: https://duna.com/product/data-platform\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"GT America Regular\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"GT America Trial Md\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#1B0624\",\n    \"accent\": \"#160F0C\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#160F0C\",\n    \"link\": \"#766A7C\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"GT America Regular\",\n      \"heading\": \"GT America Trial Md\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"GT America Regular\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"GT America Regular\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"44px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#160F0C\",\n      \"textColor\": \"#0000EE\",\n      \"borderRadius\": \"999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"999px\",\n        \"topRight\": \"999px\",\n        \"bottomRight\": \"999px\",\n        \"bottomLeft\": \"999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0000EE\",\n      \"borderRadius\": \"999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"999px\",\n        \"topRight\": \"999px\",\n        \"bottomRight\": \"999px\",\n        \"bottomLeft\": \"999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://framerusercontent.com/images/NE8JsjXIjzJVlyyyktYN06ZoPY.png\",\n    \"ogImage\": \"https://framerusercontent.com/images/R0DdHhOBgKcuDCdUZPBqDoSyc.jpg\",\n    \"logoHref\": \"./\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is larger, visible, and links to the homepage, aligning with the brand 'Duna'.\",\n    \"confidence\": 0.8,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #0 with text 'Get started' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Discover Duna AI\",\n      \"reasoning\": \"Button #3 with text 'Discover Duna AI' is selected as secondary because it has a different background color (#FFFFFF) and serves as a supportive action.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals seeking compliance solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is larger, visible, and links to the homepage, aligning with the brand 'Duna'.\",\n        \"confidence\": 0.8\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}