# Dupe Brand Identity

A complete profile of **Dupe**'s visual system — colors, typography, components, and personality — extracted from Dupe.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dupe
- Machine-readable JSON: https://characterquilt.com/branding/dupe.json
- Per-page llms.txt: https://characterquilt.com/branding/dupe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #181D27 |
| Accent | #8805A7 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #181D27
- secondary: #111827
- accent: #8805A7
- background: #FAFAFA
- textPrimary: #000000
- link: #8805A7

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2299%22%20height%3D%2238%22%20viewBox%3D%220%200%2099%2038%22%20fill%3D%22none%22%20class%3D%22h-7%20w-auto%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M43.92%208.143h6.627L48.31%2018.652c-.496%202.3-1.411%204.34-2.745%206.117-1.307%201.778-2.901%203.15-4.784%204.118-1.856.967-3.869%201.45-6.038%201.45-2.17%200-4-.483-5.49-1.45-1.464-.968-2.484-2.34-3.059-4.118-.549-1.777-.575-3.816-.079-6.117l2.236-10.51h6.627l-2.47%2011.608c-.21.967-.21%201.83%200%202.588.235.732.653%201.307%201.254%201.726.601.418%201.333.627%202.196.627a4.88%204.88%200%200%200%202.392-.627%205.646%205.646%200%200%200%201.96-1.726%206.81%206.81%200%200%200%201.138-2.588l2.47-11.607Z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M10.156%2030.338c-2.013%200-3.79-.405-5.333-1.216-1.516-.81-2.705-1.934-3.568-3.372C.418%2024.286%200%2022.626%200%2020.77c0-2.405.588-4.601%201.765-6.588%201.176-1.987%202.784-3.569%204.823-4.745%202.065-1.176%204.34-1.765%206.823-1.765.889%200%201.7.105%202.431.314a7.094%207.094%200%200%201%202.04.824%206.14%206.14%200%200%201%201.568%201.254L21.41.928h6.667l-3.922%2018.508c-.48%201.878-1.124%203.621-2.352%205.294-1.229%201.647-2.837%202.994-4.824%204.04-1.986%201.045-4.26%201.568-6.823%201.568Zm4.51-6.667c-.915.654-1.987.98-3.216.98-.915%200-1.725-.182-2.43-.548a3.906%203.906%200%200%201-1.648-1.608c-.366-.706-.549-1.542-.549-2.51%200-1.176.262-2.274.784-3.294.523-1.02%201.242-1.83%202.157-2.43.941-.602%202-.903%203.176-.903.89%200%201.687.183%202.393.55.705.34%201.254.862%201.646%201.568.393.68.589%201.516.589%202.51%200%201.045-.249%202.09-.745%203.136a6.754%206.754%200%200%201-2.157%202.55ZM63.894%207.711c2.013%200%203.791.406%205.333%201.216%201.517.81%202.706%201.934%203.569%203.372.836%201.464%201.255%203.124%201.255%204.98%200%202.405-.588%204.602-1.765%206.588-1.176%201.987-2.784%203.569-4.823%204.745-2.065%201.177-4.34%201.765-6.823%201.765-.89%200-1.7-.105-2.432-.314a7.099%207.099%200%200%201-2.039-.823%206.142%206.142%200%200%201-1.568-1.255l-1.96%209.136h-6.667l3.921-18.508c.48-1.878%201.124-3.621%202.353-5.294%201.229-1.647%202.836-2.993%204.823-4.04%201.987-1.045%204.261-1.568%206.823-1.568Zm-4.51%206.667c.916-.654%201.988-.98%203.216-.98.915%200%201.726.182%202.432.548a3.906%203.906%200%200%201%201.647%201.608c.365.706.549%201.542.549%202.51a7.114%207.114%200%200%201-.785%203.294c-.523%201.02-1.242%201.83-2.156%202.43-.942.602-2%20.903-3.177.903-.889%200-1.686-.183-2.392-.55a3.672%203.672%200%200%201-1.647-1.568c-.392-.68-.588-1.516-.588-2.51%200-1.045.248-2.09.745-3.136a6.755%206.755%200%200%201%202.157-2.55ZM93.002%2023.317l1.582%204.912c-6.166%203.596-12.31%202.154-14.68.932-7.141-3.7-5.263-11.581-3.426-14.823%204.786-8.44%2019.956-9.3%2021.622-.537%201.475%207.756-10.07%2010.58-16.836%208.864%201.72%202.764%206.229%203.12%2011.738.652ZM81.5%2017.427c2.9%201.793%2010.086%201.328%2010.473-1.956.34-2.894-7.448-4.55-10.473%201.956Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://dupe.com/apple-touch-icon.png
- Social card (og:image): https://dupe.com/assets/dupe-og-v1.png

## UI Components

- input: background=transparent, textColor=#323232, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#EEEEEE, textColor=#000000, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers looking for AI-driven solutions

## Dupe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://media.crystallize.com/sweef/24/12/18/14/@3200/54210603493_bbddbd3690_o.webp
  - Source: https://dupe.com/product/3TCeJXmm86/save-on-dromedaren
- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://dupe.com/_next/image?url=https%3A%2F%2Fus-west-2.graphassets.com%2Fcmag4g5a905ii07mxfjxgc4bl%2Fcmncj17jlz60008lnmzlht9q7&w=3840&q=75
  - Source: https://dupe.com/blog
- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://cdn-images.article.com/products/SKU23248/2890x1500/image166015.jpg?w=3840&q=60&fm=webp&fit=max
  - Source: https://dupe.com/product/vXzkcjS5n/save-on-lombard-chandelier-black
- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://dupe.com/_next/image?url=https%3A%2F%2Fus-west-2.graphassets.com%2Fcmag4g5a905ii07mxfjxgc4bl%2Fcmod6dza4401307lnu09hvy1f&w=3840&q=75
  - Source: https://dupe.com/blog
- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://mobileimages.lowes.com/productimages/4fe73041-fc7d-4887-925c-658ce43ab6af/65951679.jpeg
  - Source: https://dupe.com/product/8Kj6e8WVP/save-on-allen-roth-connery-48-in-golden-oak-undermount-single-sink-bathroom-vanity-with-white-engineered-stone-top
- **Dupe.com | #1 AI Dupe Finder for Furniture, Fashion & More**
  - Image: https://dupe.com/_next/image?url=https%3A%2F%2Fus-west-2.graphassets.com%2Fcmag4g5a905ii07mxfjxgc4bl%2Fcmnpe4k1bp6ww07my90et2sw1&w=3840&q=75
  - Source: https://dupe.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#181D27",
    "secondary": "#111827",
    "accent": "#8805A7",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#8805A7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "Inter Fallback",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#323232",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEEEEE",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2299%22%20height%3D%2238%22%20viewBox%3D%220%200%2099%2038%22%20fill%3D%22none%22%20class%3D%22h-7%20w-auto%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M43.92%208.143h6.627L48.31%2018.652c-.496%202.3-1.411%204.34-2.745%206.117-1.307%201.778-2.901%203.15-4.784%204.118-1.856.967-3.869%201.45-6.038%201.45-2.17%200-4-.483-5.49-1.45-1.464-.968-2.484-2.34-3.059-4.118-.549-1.777-.575-3.816-.079-6.117l2.236-10.51h6.627l-2.47%2011.608c-.21.967-.21%201.83%200%202.588.235.732.653%201.307%201.254%201.726.601.418%201.333.627%202.196.627a4.88%204.88%200%200%200%202.392-.627%205.646%205.646%200%200%200%201.96-1.726%206.81%206.81%200%200%200%201.138-2.588l2.47-11.607Z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M10.156%2030.338c-2.013%200-3.79-.405-5.333-1.216-1.516-.81-2.705-1.934-3.568-3.372C.418%2024.286%200%2022.626%200%2020.77c0-2.405.588-4.601%201.765-6.588%201.176-1.987%202.784-3.569%204.823-4.745%202.065-1.176%204.34-1.765%206.823-1.765.889%200%201.7.105%202.431.314a7.094%207.094%200%200%201%202.04.824%206.14%206.14%200%200%201%201.568%201.254L21.41.928h6.667l-3.922%2018.508c-.48%201.878-1.124%203.621-2.352%205.294-1.229%201.647-2.837%202.994-4.824%204.04-1.986%201.045-4.26%201.568-6.823%201.568Zm4.51-6.667c-.915.654-1.987.98-3.216.98-.915%200-1.725-.182-2.43-.548a3.906%203.906%200%200%201-1.648-1.608c-.366-.706-.549-1.542-.549-2.51%200-1.176.262-2.274.784-3.294.523-1.02%201.242-1.83%202.157-2.43.941-.602%202-.903%203.176-.903.89%200%201.687.183%202.393.55.705.34%201.254.862%201.646%201.568.393.68.589%201.516.589%202.51%200%201.045-.249%202.09-.745%203.136a6.754%206.754%200%200%201-2.157%202.55ZM63.894%207.711c2.013%200%203.791.406%205.333%201.216%201.517.81%202.706%201.934%203.569%203.372.836%201.464%201.255%203.124%201.255%204.98%200%202.405-.588%204.602-1.765%206.588-1.176%201.987-2.784%203.569-4.823%204.745-2.065%201.177-4.34%201.765-6.823%201.765-.89%200-1.7-.105-2.432-.314a7.099%207.099%200%200%201-2.039-.823%206.142%206.142%200%200%201-1.568-1.255l-1.96%209.136h-6.667l3.921-18.508c.48-1.878%201.124-3.621%202.353-5.294%201.229-1.647%202.836-2.993%204.823-4.04%201.987-1.045%204.261-1.568%206.823-1.568Zm-4.51%206.667c.916-.654%201.988-.98%203.216-.98.915%200%201.726.182%202.432.548a3.906%203.906%200%200%201%201.647%201.608c.365.706.549%201.542.549%202.51a7.114%207.114%200%200%201-.785%203.294c-.523%201.02-1.242%201.83-2.156%202.43-.942.602-2%20.903-3.177.903-.889%200-1.686-.183-2.392-.55a3.672%203.672%200%200%201-1.647-1.568c-.392-.68-.588-1.516-.588-2.51%200-1.045.248-2.09.745-3.136a6.755%206.755%200%200%201%202.157-2.55ZM93.002%2023.317l1.582%204.912c-6.166%203.596-12.31%202.154-14.68.932-7.141-3.7-5.263-11.581-3.426-14.823%204.786-8.44%2019.956-9.3%2021.622-.537%201.475%207.756-10.07%2010.58-16.836%208.864%201.72%202.764%206.229%203.12%2011.738.652ZM81.5%2017.427c2.9%201.793%2010.086%201.328%2010.473-1.956.34-2.894-7.448-4.55-10.473%201.956Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://dupe.com/apple-touch-icon.png",
    "ogImage": "https://dupe.com/assets/dupe-og-v1.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "The 'Sign up' button is likely the primary CTA due to its action-oriented text, which is common for primary actions on websites."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers looking for AI-driven solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```