# Duplo Brand Identity

A complete profile of **Duplo**'s visual system — colors, typography, components, and personality — extracted from https://www.tryduplo.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/duplo
- Machine-readable JSON: https://characterquilt.com/branding/duplo.json
- Per-page llms.txt: https://characterquilt.com/branding/duplo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #152930 |
| Accent | #334155 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #152930
- secondary: #36D1B7
- accent: #334155
- background: #FFFFFF
- textPrimary: #334155
- link: #334155

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://tryduplo.com/wp-content/uploads/2023/11/duplo.svg
- Favicon: https://tryduplo.com/wp-content/uploads/2023/12/Group.svg
- Social card (og:image): https://tryduplo.com/wp-content/uploads/2026/04/Dashboard-1-01-scaled.webp

## UI Components

- input: background=#F9FAFB, textColor=#666666, borderColor=#CCCCCC, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in Africa

## Duplo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Duplo Spend: Streamlined Expense Management | Duplo**
  - Image: https://tryduplo.com/wp-content/uploads/2024/11/update-edit-03.png
  - Source: https://tryduplo.com/blog/duplo-spend-streamlined-expense-management-duplo/
- **Accounting Blog: Simplify & Strengthen Your Finances - Duplo**
  - Image: https://i0.wp.com/tryduplo.com/wp-content/uploads/2026/01/Risks-of-outdated-payment-systems-Duplo-blog-1.png?fit=1536%2C1024&ssl=1
  - Source: https://tryduplo.com/blog/accounting/
- **Accounting Blog: Simplify & Strengthen Your Finances - Duplo**
  - Image: https://i0.wp.com/tryduplo.com/wp-content/uploads/2024/07/Formula-Blog-main.png?fit=4000%2C1909&ssl=1
  - Source: https://tryduplo.com/blog/accounting/
- **April 2024 Product Update | Duplo**
  - Image: https://tryduplo.com/wp-content/uploads/2024/04/IMG_4657.png
  - Source: https://tryduplo.com/blog/april-2024-product-update-from-duplo/
- **Accounting Blog: Simplify & Strengthen Your Finances - Duplo**
  - Image: https://i0.wp.com/tryduplo.com/wp-content/uploads/2025/12/6-best-payment-gateways-in-Nigeria-Duplo-Blog-scaled.jpg?fit=2560%2C1440&ssl=1
  - Source: https://tryduplo.com/blog/accounting/
- **Stay Up to date With Happenings At Duplo - Duplo**
  - Image: https://i0.wp.com/sa.tryduplo.com/wp-content/uploads/2024/02/TechCrunch-Logo-2011.png?fit=3840%2C2160&ssl=1
  - Source: https://sa.tryduplo.com/news/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#152930",
    "secondary": "#36D1B7",
    "accent": "#334155",
    "background": "#FFFFFF",
    "textPrimary": "#334155",
    "link": "#334155"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#666666",
      "borderColor": "#CCCCCC",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://tryduplo.com/wp-content/uploads/2023/11/duplo.svg",
    "favicon": "https://tryduplo.com/wp-content/uploads/2023/12/Group.svg",
    "ogImage": "https://tryduplo.com/wp-content/uploads/2026/04/Dashboard-1-01-scaled.webp",
    "logoHref": "https://tryduplo.com",
    "logoAlt": "duplo logo white"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Duplo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in Africa"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Duplo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```