# Duranium Brand Identity

A complete profile of **Duranium**'s visual system — colors, typography, components, and personality — extracted from https://www.duranium.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/duranium
- Machine-readable JSON: https://characterquilt.com/branding/duranium.json
- Per-page llms.txt: https://characterquilt.com/branding/duranium/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #09102B |
| Accent | #6B7080 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #09102B
- accent: #6B7080
- background: #FFFFFF
- textPrimary: #808080
- link: #6B7080

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f241b073d36a514271c44b_duranium-logo.svg
- Favicon: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68fad9a707150877e291bec8_favicon-32.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#020202, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial and technology sectors

## Duranium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Contact**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f2d6b143dffe4c115a633b_duranium-vector.png
  - Source: https://www.duranium.co/contact
- **Duranium | U.S. Metal Independence Through Clean Technology**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f2d41b31cbae016125a6bd_Broad%20Applicability_%20Titanium%2C%20Magnesium%2C%20Zirconium%2C%20Hafnium.png
  - Source: https://www.duranium.co/
- **Duranium | U.S. Metal Independence Through Clean Technology**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f2d41bda2c9168fe3a0acd_Independence%20from%20subsidies%20%E2%80%A8because%20of%20co-production.png
  - Source: https://www.duranium.co/
- **Duranium | U.S. Metal Independence Through Clean Technology**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f2d41bb01a368ddcf91754_No%20direct%20emissions.png
  - Source: https://www.duranium.co/
- **Duranium | U.S. Metal Independence Through Clean Technology**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f25320e4f15f9afe8d93ba_tab-1-image.png
  - Source: https://www.duranium.co/
- **Duranium | U.S. Metal Independence Through Clean Technology**
  - Image: https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f25320e6d8cae1f9ef29ac_tab-3-image.png
  - Source: https://www.duranium.co/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#09102B",
    "accent": "#6B7080",
    "background": "#FFFFFF",
    "textPrimary": "#808080",
    "link": "#6B7080"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#020202",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68f241b073d36a514271c44b_duranium-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68f03dc2b70589894954966c/68fad9a707150877e291bec8_favicon-32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Duranium'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "The button labeled 'Contact Us' is the only button available and serves as the primary call-to-action. It is prominently placed and uses a contrasting text color to stand out against its background."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial and technology sectors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Duranium'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```