# Ease Brand Identity

A complete profile of **Ease**'s visual system — colors, typography, components, and personality — extracted from https://easehealth.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ease
- Machine-readable JSON: https://characterquilt.com/branding/ease.json
- Per-page llms.txt: https://characterquilt.com/branding/ease/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E1F4DF |
| Accent | #0F3E17 |
| Body Font | Suisseintl |
| Heading Font | Faire Octave |

## Color Palette

- primary: #E1F4DF
- secondary: #B1DBB8
- accent: #0F3E17
- background: #FFFEFC
- textPrimary: #0F3E17
- link: #0F3E17

## Typography

- primary: Suisseintl — https://fonts.google.com/specimen/Suisseintl
- heading: Faire Octave — https://fonts.google.com/specimen/Faire+Octave

## Visual Assets

- Logo: https://easehealth.com/assets/cdn/696d2f18f27713a354aa6713_Ease_Wordmark.svg
- Favicon: https://easehealth.com/assets/favicon-48x48.png
- Social card (og:image): https://easehealth.com/assets/og-image.jpg

## UI Components

- buttonPrimary: background=#0F3E17, textColor=#FFFEFC, borderRadius=14.08px, shadow=none
- buttonSecondary: background=#B1DBB8, textColor=#0F3E17, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: behavioral health professionals

## Ease Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CRM for Behavioral Health - Admissions & Referrals | Ease Health**
  - Image: https://easehealth.com/assets/og-image.jpg
  - Source: https://easehealth.com/products/crm
- **Ease Health | AI-Native CRM, EHR & RCM for Behavioral Health**
  - Image: https://easehealth.com/assets/ease-logo-1200.png
  - Source: https://easehealth.com/
- **EASE Report: Supporting Student Success Through Early Warning - MSU  MediaSpace**
  - Image: http://cdnapi.kaltura.com/p/811482/sp/81148200/thumbnail/entry_id/1_vb69t2dq/width/400
  - Source: https://mediaspace.msu.edu/media/EASE+Report%3A+Supporting+Student+Success+Through+Early+Warning/1_vb69t2dq/355605663
- **At Ease (2024) - IMDb**
  - Image: https://m.media-amazon.com/images/M/MV5BNWEzMmNlMzAtOWQ5Ni00ZWQyLThhMTMtOGRhNWJjNzg5ZTkyXkEyXkFqcGc@._V1_.jpg
  - Source: https://www.imdb.com/title/tt34036696/
- **Reports Dashboard – EASE INC.**
  - Image: https://support.ease.io/hc/article_attachments/32947948471956
  - Source: https://support.ease.io/hc/en-us/articles/32947926856468-Reports-Dashboard

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisseintl",
      "role": "body"
    },
    {
      "family": "Faire Octave",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E1F4DF",
    "secondary": "#B1DBB8",
    "accent": "#0F3E17",
    "background": "#FFFEFC",
    "textPrimary": "#0F3E17",
    "link": "#0F3E17"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisseintl",
      "heading": "Faire Octave"
    },
    "fontStacks": {
      "heading": [
        "Faire Octave",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Suisseintl",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Suisseintl",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "73.92px",
      "h2": "40.48px",
      "body": "14.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F3E17",
      "textColor": "#FFFEFC",
      "borderRadius": "14.08px",
      "borderRadiusCorners": {
        "topLeft": "14.08px",
        "topRight": "14.08px",
        "bottomRight": "14.08px",
        "bottomLeft": "14.08px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#B1DBB8",
      "textColor": "#0F3E17",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://easehealth.com/assets/cdn/696d2f18f27713a354aa6713_Ease_Wordmark.svg",
    "favicon": "https://easehealth.com/assets/favicon-48x48.png",
    "ogImage": "https://easehealth.com/assets/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Ease Health"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 17,
    "reasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with alt text matching the brand 'Ease Health', linking to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 'Request a Demo' uses the vibrant brand color #0F3E17, making it a strong candidate for the primary CTA. The text is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 3,
      "text": "Explore the EHR",
      "reasoning": "Button #3 'Explore the EHR' uses a different color (#B1DBB8) from the primary button, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "behavioral health professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a visible, medium-sized wordmark in the header with alt text matching the brand 'Ease Health', linking to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```