# Easol Brand Identity

A complete profile of **Easol**'s visual system — colors, typography, components, and personality — extracted from http://www.easol.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/easol
- Machine-readable JSON: https://characterquilt.com/branding/easol.json
- Per-page llms.txt: https://characterquilt.com/branding/easol/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0066FF |
| Accent | #0066FF |
| Body Font | web-klarheit-grotesk |
| Heading Font | web-klarheit-grotesk |

## Color Palette

- primary: #0066FF
- secondary: #B54A4A
- accent: #0066FF
- background: #070707
- textPrimary: #070707
- link: #FFF5E3

## Typography

- primary: web-klarheit-grotesk — https://fonts.google.com/specimen/web-klarheit-grotesk
- heading: web-klarheit-grotesk — https://fonts.google.com/specimen/web-klarheit-grotesk

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20123%2025%22%20class%3D%22header_logo__AqbZa%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23FFFCF7%22%20d%3D%22M7.2%2015h12.2v-5H7.2V6.9h12.7v-6H0v23.5h20v-6H7.1V15ZM87.3%200c-8.5%200-14%205-14%2012.5S78.9%2025%2087.4%2025s14-5%2014-12.5S95.7%200%2087.2%200Zm0%2018.5c-4%200-6-2.7-6-6s1.9-6%206-6%206%202.7%206%206-2%206-6%206M30.5.7l-8.9%2023.6h7.5l1.2-3.4h9.4l1.2%203.4h7.5L39.5.7zm1.7%2014.9%202.8-8%202.8%208zM61.6%2010c-3.8-.7-5.4-1.2-5.4-2.7q.1-2.1%204-2.2c3%200%205.3%201.3%205.3%204.4l6-2.2h.1v-.4C70.5%202.7%2066.1%200%2060%200c-6.4%200-11%203.2-11%207.6%200%205.8%205.7%206.7%2010.3%207.5%203.7.6%205.3%201%205.3%202.5S63%2020%2060.5%2020c-3.5%200-6-1.7-5.7-4.9l-6.5%202.4v.4c1%204.5%205.7%207.2%2012.2%207.2%206.8%200%2011.4-3%2011.4-7.5%200-5.9-5.7-6.8-10.3-7.6m60.9%208.2h-11.1V.8h-7.2v23.5h18.3v-6Z%22%20style%3D%22fill%3A%20rgb(255%2C%20252%2C%20247)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://easol.com/wp-content/uploads/2025/06/cropped-favicon-32x32.png

## UI Components

- buttonPrimary: background=#0066FF, textColor=#FFFCF7, borderColor=#0066FF, borderRadius=28.125px, shadow=none
- buttonSecondary: background=#070707, textColor=#FFFCF7, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for experience commerce solutions

## Easol Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Easol | Location Based Entertainment**
  - Image: https://static.myeasol.net/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsiZGF0YSI6IjRkZDczZDU2LTI3MWMtNGFkYi05YmY2LTE3M2JkZjY5OTcwZCIsInB1ciI6ImJsb2JfaWQifX0=--3c1687e0785485a4725e00c5c8b0acba039a02d5/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJwbmciLCJyZXNpemVfdG9fbGltaXQiOlsxOTIwLG51bGxdLCJzYXZlciI6eyJzdHJpcCI6dHJ1ZSwicXVhbGl0eSI6ODV9fSwicHVyIjoidmFyaWF0aW9uIn19--e748e971f8cf7cad636cd59f6d8e5dff0b37c6cd/Mobile.png
  - Source: https://experiences.easol.com/
- **Landing Page - Adventure - Easol**
  - Image: https://easol.com/wp-content/uploads/2025/12/adventure-lp-1920x1152.png
  - Source: https://easol.com/adventure-landing-page/
- **Guidelines for formatting and optimising images – Easol**
  - Image: https://support.easol.com/hc/article_attachments/4404607940241/Image_Guidelines.png
  - Source: https://support.easol.com/hc/en-gb/articles/4404601430929-Guidelines-for-formatting-and-optimising-images
- **The Easol Showcase: Creator stories, industry insights, and more - Easol**
  - Image: https://easol.com/wp-content/uploads/2026/02/unplugged_computer-1440x736.jpg
  - Source: https://easol.com/article/the-easol-showcase-creator-stories-industry-insights-and-more/
- **New! 5 fresh ways to sell your experiences with our Booking Manager**
  - Image: https://images.ctfassets.net/a7xhto72nmps/56UKhF9R7O740eV8HrvLEq/84536cf5b615e957d4212e255c331c39/muse.png?q=93
  - Source: https://easol.com/muse/booking-manager-sell-experiences
- **Landing Page - Festivals - Easol**
  - Image: https://easol.com/wp-content/uploads/2025/12/festival-1920x1152.png
  - Source: https://easol.com/festivals-landing-page/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "web-klarheit-grotesk",
      "role": "body"
    },
    {
      "family": "web-right-grotesk",
      "role": "unknown"
    },
    {
      "family": "web-klarheit-kurrent",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0066FF",
    "secondary": "#B54A4A",
    "accent": "#0066FF",
    "background": "#070707",
    "textPrimary": "#070707",
    "link": "#FFF5E3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "web-klarheit-grotesk",
      "heading": "web-klarheit-grotesk"
    },
    "fontStacks": {
      "heading": [
        "web-right-grotesk",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "web-klarheit-grotesk",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "web-klarheit-grotesk",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "180px",
      "h2": "51px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0066FF",
      "textColor": "#FFFCF7",
      "borderColor": "#0066FF",
      "borderRadius": "28.125px",
      "borderRadiusCorners": {
        "topLeft": "28.125px",
        "topRight": "28.125px",
        "bottomRight": "28.125px",
        "bottomLeft": "28.125px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#070707",
      "textColor": "#FFFCF7",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20123%2025%22%20class%3D%22header_logo__AqbZa%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23FFFCF7%22%20d%3D%22M7.2%2015h12.2v-5H7.2V6.9h12.7v-6H0v23.5h20v-6H7.1V15ZM87.3%200c-8.5%200-14%205-14%2012.5S78.9%2025%2087.4%2025s14-5%2014-12.5S95.7%200%2087.2%200Zm0%2018.5c-4%200-6-2.7-6-6s1.9-6%206-6%206%202.7%206%206-2%206-6%206M30.5.7l-8.9%2023.6h7.5l1.2-3.4h9.4l1.2%203.4h7.5L39.5.7zm1.7%2014.9%202.8-8%202.8%208zM61.6%2010c-3.8-.7-5.4-1.2-5.4-2.7q.1-2.1%204-2.2c3%200%205.3%201.3%205.3%204.4l6-2.2h.1v-.4C70.5%202.7%2066.1%200%2060%200c-6.4%200-11%203.2-11%207.6%200%205.8%205.7%206.7%2010.3%207.5%203.7.6%205.3%201%205.3%202.5S63%2020%2060.5%2020c-3.5%200-6-1.7-5.7-4.9l-6.5%202.4v.4c1%204.5%205.7%207.2%2012.2%207.2%206.8%200%2011.4-3%2011.4-7.5%200-5.9-5.7-6.8-10.3-7.6m60.9%208.2h-11.1V.8h-7.2v23.5h18.3v-6Z%22%20style%3D%22fill%3A%20rgb(255%2C%20252%2C%20247)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://easol.com/wp-content/uploads/2025/06/cropped-favicon-32x32.png",
    "ogImage": null,
    "logoHref": "https://easol.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Easol'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 ('Book a demo') uses the vibrant brand color #0066FF and has action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 11,
      "text": "Support\n                  \n                    Turn support into a revenue driver\n                  ",
      "reasoning": "Button #8 ('Support') has a different background color (#070707) and serves as a secondary action with supportive text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for experience commerce solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Easol'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```