# Eclipse Foods Brand Identity

A complete profile of **Eclipse Foods**'s visual system — colors, typography, components, and personality — extracted from http://www.eclipsefoods.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/eclipse-foods
- Machine-readable JSON: https://characterquilt.com/branding/eclipse-foods.json
- Per-page llms.txt: https://characterquilt.com/branding/eclipse-foods/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B5E1EB |
| Accent | #031B65 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #B5E1EB
- secondary: #FFF5E8
- accent: #031B65
- background: #FFFFFF
- textPrimary: #031B65
- link: #031B65

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://eclipsefoods.com/wp-content/uploads/2023/10/eclipse-logo.png
- Favicon: https://eclipsefoods.com/wp-content/uploads/2023/10/cropped-favicon-32x32.png
- Social card (og:image): https://eclipsefoods.com/wp-content/uploads/2023/12/Eclipse-1-1024x576.png

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious consumers

## Eclipse Foods Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Non-Dairy Desserts: How They Can Still Be Delicious - Non-Dairy Ice Cream -  Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/2023/10/unsplash-image-LZ6BTZnizD8.jpg
  - Source: https://eclipsefoods.com/blog/non-dairy-desserts/
- **Is Soy Ice Cream A Vegan Non-Dairy Dessert Option? - Non-Dairy Ice Cream -  Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/bb-plugin/cache/image-asset-3-landscape-490b52d17a5e5c4b0c96cf93f4ec7fda-4vkz3bpjmn2u.jpeg
  - Source: https://eclipsefoods.com/blog/soy-ice-cream-a-vegan-option/
- **Vanilla Soft Serve - Non-Dairy Ice Cream - Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/2023/11/Eclipse_SoftServe_GALLON_Vanilla.png
  - Source: https://eclipsefoods.com/products/vanilla-soft-serve/
- **How Vegan Vanilla Ice Cream Is Made? - Non-Dairy Ice Cream - Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/bb-plugin/cache/pexels-roman-odintsov-5060895-landscape-3b15963bd9af3e45f01ec3b20272a066-4vkz3bpjmn2u.jpg
  - Source: https://eclipsefoods.com/blog/vegan-vanilla-ice-cream-is-made/
- **Chocolate Soft Serve - Non-Dairy Ice Cream - Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/2024/12/SS-Chocolate-2-e1733167816932.png
  - Source: https://eclipsefoods.com/products/chocolate-soft-serve/
- **Mango Passion Fruit Boozy Shake - Non-Dairy Ice Cream - Eclipse Foods**
  - Image: https://eclipsefoods.com/wp-content/uploads/2024/06/iStock-1330795100.jpg
  - Source: https://eclipsefoods.com/recipes/mango-passion-fruit-boozy-shake/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B5E1EB",
    "secondary": "#FFF5E8",
    "accent": "#031B65",
    "background": "#FFFFFF",
    "textPrimary": "#031B65",
    "link": "#031B65"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "krana-fat"
      ],
      "body": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "Plaid-l"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": "https://eclipsefoods.com/wp-content/uploads/2023/10/eclipse-logo.png",
    "favicon": "https://eclipsefoods.com/wp-content/uploads/2023/10/cropped-favicon-32x32.png",
    "ogImage": "https://eclipsefoods.com/wp-content/uploads/2023/12/Eclipse-1-1024x576.png",
    "logoHref": "https://eclipsefoods.com/",
    "logoAlt": "Eclipse logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, has a medium/large size, and links to the homepage. The alt text 'Eclipse logo' matches the brand name inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has a medium/large size, and links to the homepage. The alt text 'Eclipse logo' matches the brand name inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```