# Edexia Brand Identity A complete profile of **Edexia**'s visual system — colors, typography, components, and personality — extracted from https://www.edexia.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/edexia - Machine-readable JSON: https://characterquilt.com/branding/edexia.json - Per-page llms.txt: https://characterquilt.com/branding/edexia/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6A7282 | | Accent | #010042 | | Body Font | Inter | | Heading Font | Playfair Display | ## Color Palette - primary: #6A7282 - secondary: #99A1AF - accent: #010042 - background: #FCFCFC - textPrimary: #000000 - link: #010042 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display ## Visual Assets - Logo: https://www.edexia.com/_next/image?url=%2Fedexia-logo.png&w=128&q=75&dpl=dpl_HVNnm58SEshkJE4kRjJ7i6ULteZU - Favicon: https://www.edexia.com/edexia-logo.png - Social card (og:image): https://edexia.com/opengraph-image?1787a5f4526ad089 ## UI Components - input: background=transparent, textColor=#1E2939, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#EEECFC, textColor=#5139FA, borderColor=#DAD5FC, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px - buttonSecondary: background=#F3F4F6, textColor=#99A1AF, borderRadius=33554400px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: students and educators ## Edexia Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **About Us — Our Story, Mission & Vision | Edexia** - Image: https://edexia.com/images/founders.webp - Source: https://edexia.com/about - **Edexia's advanced features for transparent versatility** - Image: https://cdn.prod.website-files.com/64b71d70f4cd6baef9e12ae0/67e0a9f80797f4bdb4df3703_Blue%20Pills%20Close-Up.jpg - Source: https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability - **Edexia's advanced features for transparent versatility** - Image: https://cdn.prod.website-files.com/64b71d70f4cd6baef9e12ae0/67e0a64d46a3474a2da1f4a4_Google%20DeepMind%20Photo%20(1).jpg - Source: https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability - **Research — AI Grading Reliability & Small-Scale Learning | Edexia** - Image: https://edexia.com/images/research/1054885525.jpg - Source: https://edexia.com/research - **Research — AI Grading Reliability & Small-Scale Learning | Edexia** - Image: https://edexia.com/images/research/1054876474.jpg - Source: https://edexia.com/research - **Edexia's advanced features for transparent versatility** - Image: https://cdn.prod.website-files.com/64b71d70f4cd6baef9e12ae0/66011f23daeca4ae75910d30_UniversalUpscaler_451fe9dd-f682-41f3-bf58-6a1c1a516de4.jpg - Source: https://www.edexia.com/news/edexias-advanced-features-for-transparent-versability ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Playfair Display", "role": "heading" } ], "colors": { "primary": "#6A7282", "secondary": "#99A1AF", "accent": "#010042", "background": "#FCFCFC", "textPrimary": "#000000", "link": "#010042" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Playfair Display" }, "fontStacks": { "heading": [ "Playfair Display", "ui-serif", "Georgia", "serif" ], "body": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "136px", "h2": "56px", "body": "12px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#1E2939", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#EEECFC", "textColor": "#5139FA", "borderColor": "#DAD5FC", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" }, "buttonSecondary": { "background": "#F3F4F6", "textColor": "#99A1AF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "https://www.edexia.com/_next/image?url=%2Fedexia-logo.png&w=128&q=75&dpl=dpl_HVNnm58SEshkJE4kRjJ7i6ULteZU", "favicon": "https://www.edexia.com/edexia-logo.png", "ogImage": "https://edexia.com/opengraph-image?1787a5f4526ad089", "logoHref": "/landing", "logoAlt": "Edexia" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Edexia'. It is the most prominent logo representing the brand.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Try a sample essay", "reasoning": "Button #1 has a more vibrant and distinct color scheme with a blue accent, making it stand out as the primary call-to-action. The text 'Try a sample essay' is action-oriented and encourages user interaction." }, "secondary": { "index": 0, "text": "Get expert feedback", "reasoning": "Button #0 has a more muted color scheme and text color, making it less prominent. It serves as a secondary option with the text 'Get expert feedback'." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "students and educators" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Edexia'. It is the most prominent logo representing the brand.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```