# Edge Brand Identity A complete profile of **Edge**'s visual system — colors, typography, components, and personality — extracted from https://withedge.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/edge - Machine-readable JSON: https://characterquilt.com/branding/edge.json - Per-page llms.txt: https://characterquilt.com/branding/edge/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6248FF | | Accent | #6248FF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #6248FF - accent: #6248FF - background: #FFFFFF - textPrimary: #0B0B0B - link: #6248FF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.withedge.com/logo-wordmark-alpha.png - Favicon: https://www.withedge.com/edge-favicon.png - Social card (og:image): https://www.withedge.com/og-image.png ## UI Components - buttonPrimary: background=#6248FF, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#E4E4E8, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: IP professionals and legal experts ## Edge Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Ahold Delhaize USA introduces Edge, a new proprietary retail media ad platform built for grocery retail** - Image: https://content.presspage.com/uploads/2928/b799cf70-7d96-45cb-9a0b-424ecf4a7b17/1920_1759156595127.png?10000 - Source: https://newsroom.aholddelhaize.com/ahold-delhaize-usa-introduces-edge-a-new-proprietary-retail-media-ad-platform-built-for-grocery-retail/ - **Edge Report March 2026 Edition | C.H. Robinson** - Image: https://www.chrobinson.com/en-US/-/media/CHRGlobal/resources/fmu-edge-header-images/chr-edge-report-1200x675.jpg - Source: https://www.chrobinson.com/en-us/about-us/newsroom/news/2026/chrobinson-releases-edge-report/ - **How to Change Microsoft Edge's Home Page, New Tabs | Tom's Hardware** - Image: https://cdn.mos.cms.futurecdn.net/eMyvPpTRK7QwjdTYHBcL3K.png - Source: https://www.tomshardware.com/how-to/change-home-page-microsoft-edge - **Microsoft Edge Ads are Getting Out of Control** - Image: https://i.ytimg.com/vi/xs5U056F-Q8/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=xs5U056F-Q8 - **State of the Edge Report 2020 – State of the Edge** - Image: https://stateoftheedge.com/wp-content/uploads/sites/5/2020/06/sote2020_cover.jpg - Source: https://stateoftheedge.com/reports/state-of-the-edge-2020/ - **How to set default homepage microsoft edge via group policy** - Image: https://i.ytimg.com/vi/7bpr3g4DSKM/sddefault.jpg - Source: https://www.youtube.com/watch?v=7bpr3g4DSKM ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#6248FF", "accent": "#6248FF", "background": "#FFFFFF", "textPrimary": "#0B0B0B", "link": "#6248FF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "system-ui", "-apple-system", "sans-serif" ], "body": [ "Inter", "system-ui", "-apple-system", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "-apple-system", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "36px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#6248FF", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0B0B0B", "borderColor": "#E4E4E8", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://www.withedge.com/logo-wordmark-alpha.png", "favicon": "https://www.withedge.com/edge-favicon.png", "ogImage": "https://www.withedge.com/og-image.png", "logoHref": "/", "logoAlt": "Edge" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Edge'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 'Book a Demo' uses the vibrant brand color #6248FF, making it the most prominent and action-oriented CTA." }, "secondary": { "index": 1, "text": "Get a Demo", "reasoning": "Button #1 'Get a Demo' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "IP professionals and legal experts" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Edge'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```