# EdgeBit Brand Identity

A complete profile of **EdgeBit**'s visual system — colors, typography, components, and personality — extracted from https://edgebit.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/edgebit
- Machine-readable JSON: https://characterquilt.com/branding/edgebit.json
- Per-page llms.txt: https://characterquilt.com/branding/edgebit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2276AD |
| Accent | #3259A6 |
| Body Font | Barlow |
| Heading Font | Barlow |

## Color Palette

- primary: #2276AD
- secondary: #6096FF
- accent: #3259A6
- background: #FFFFFF
- textPrimary: #3259A6
- link: #3259A6

## Typography

- primary: Barlow — https://fonts.google.com/specimen/Barlow
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: https://edgebit.io/logos/edgebit-logo-regular.svg
- Favicon: https://edgebit.io/img/favicon.png
- Social card (og:image): https://edgebit.io/img/social-image.png

## UI Components

- buttonPrimary: background=#3259A6, textColor=#FFFFFF, borderRadius=3px, shadow=rgba(0, 0, 0, 0.2) 2px 2px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#6096FF, borderRadius=3px, shadow=rgba(0, 0, 0, 0.2) 2px 2px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking supply chain security solutions

## EdgeBit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Solving AI Dependency Sprawl with Risk-based Prioritization**
  - Image: https://edgebit.io/img/blog-ai-sbom.png
  - Source: https://edgebit.io/blog/ai-dependency-risks/
- **Announcing Code Diff + Reachability to Speed Up Code Review**
  - Image: https://edgebit.io/img/blog-semantic-diff-explainer.png
  - Source: https://edgebit.io/blog/code-diff-reachability/
- **Understanding Exploit Prediction (EPSS)**
  - Image: https://edgebit.io/docs/0.x/img/component-vulns.png
  - Source: https://edgebit.io/docs/0.x/investigate-epss/
- **Use Code Reachability to Fix Security Issues, Not Prioritization**
  - Image: https://edgebit.io/img/blog-codediff-package.png
  - Source: https://edgebit.io/blog/code-reachability-security-fixes/
- **Announcing Dependency Autofix, Exciting New Customers and Seed Fundraise**
  - Image: https://edgebit.io/img/blog-announcing-ai-dependency-autofix.png
  - Source: https://edgebit.io/blog/announcing-ai-dependency-autofix/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Barlow",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2276AD",
    "secondary": "#6096FF",
    "accent": "#3259A6",
    "background": "#FFFFFF",
    "textPrimary": "#3259A6",
    "link": "#3259A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Barlow",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "sans-serif"
      ],
      "body": [
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3259A6",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 2px 2px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6096FF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 2px 2px 2px 0px"
    }
  },
  "images": {
    "logo": "https://edgebit.io/logos/edgebit-logo-regular.svg",
    "favicon": "https://edgebit.io/img/favicon.png",
    "ogImage": "https://edgebit.io/img/social-image.png",
    "logoHref": "https://edgebit.io/",
    "logoAlt": "EdgeBit Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 16,
    "reasoning": "Selected #16 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'EdgeBit'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 with text 'Request Demo' uses a vibrant brand color (#3259A6) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Read the Announcement →",
      "reasoning": "Button #1 with text 'Read the Announcement →' has a different background color (#FFFFFF) and serves as a secondary action, making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking supply chain security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 16,
        "selectedLogoReasoning": "Selected #16 because it is visible, medium-sized, and links to the homepage with alt text matching the brand 'EdgeBit'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```