# EdgeTrace Brand Identity

A complete profile of **EdgeTrace**'s visual system — colors, typography, components, and personality — extracted from https://edgetrace.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/edgetrace
- Machine-readable JSON: https://characterquilt.com/branding/edgetrace.json
- Per-page llms.txt: https://characterquilt.com/branding/edgetrace/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #020618 |
| Accent | #52525C |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #020618
- secondary: #0F1223
- accent: #52525C
- background: #020617
- textPrimary: #020617
- link: #020617

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://edgetrace.ai/brand_identity_assets/logos/header_bold.svg
- Favicon: https://edgetrace.ai/brand_identity_assets/icons/16x16.png
- Social card (og:image): https://www.edgetrace.ai/brand_identity_assets/logos/asset.png

## UI Components

- input: background=#101828, textColor=#FFFFFF, borderColor=#364153, borderRadius=0px, shadow=none
- buttonPrimary: background=#52525C, textColor=#FFFFFF, borderColor=#3A3C49, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.442 0.00462477 -0.0163588 / 0.2) 0px 20px 25px -5px, oklab(0.442 0.00462477 -0.0163588 / 0.2) 0px 8px 10px -6px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## EdgeTrace Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **EdgeTrace - Describe It. Find It. Act On It.**
  - Image: https://www.edgetrace.ai/carousel/02.png
  - Source: https://www.edgetrace.ai/
- **EdgeTrace - Describe It. Find It. Act On It.**
  - Image: https://www.edgetrace.ai/carousel/01.png
  - Source: https://www.edgetrace.ai/
- **EdgeTrace - Describe It. Find It. Act On It.**
  - Image: https://www.edgetrace.ai/carousel/04.png
  - Source: https://www.edgetrace.ai/
- **EdgeTrace - Describe It. Find It. Act On It.**
  - Image: https://www.edgetrace.ai/carousel/03.png
  - Source: https://www.edgetrace.ai/
- **About Us | EdgeTrace**
  - Image: https://www.edgetrace.ai/ext_logos/xai-logo.png
  - Source: https://www.edgetrace.ai/about
- **About Us | EdgeTrace**
  - Image: https://www.edgetrace.ai/headshots/andres.png
  - Source: https://www.edgetrace.ai/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#020618",
    "secondary": "#0F1223",
    "accent": "#52525C",
    "background": "#020617",
    "textPrimary": "#020617",
    "link": "#020617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "60px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#101828",
      "textColor": "#FFFFFF",
      "borderColor": "#364153",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#52525C",
      "textColor": "#FFFFFF",
      "borderColor": "#3A3C49",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.442 0.00462477 -0.0163588 / 0.2) 0px 20px 25px -5px, oklab(0.442 0.00462477 -0.0163588 / 0.2) 0px 8px 10px -6px"
    }
  },
  "images": {
    "logo": "https://edgetrace.ai/brand_identity_assets/logos/header_bold.svg",
    "favicon": "https://edgetrace.ai/brand_identity_assets/icons/16x16.png",
    "ogImage": "https://www.edgetrace.ai/brand_identity_assets/logos/asset.png",
    "logoHref": "/",
    "logoAlt": "edgetrace Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'EdgeTrace'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "The button 'Contact Sales' is the only button detected and serves as a primary call-to-action due to its action-oriented text. It is the most prominent CTA available."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'EdgeTrace'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```