# EduRev Brand Identity A complete profile of **EduRev**'s visual system — colors, typography, components, and personality — extracted from http://edurev.in. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/edurev - Machine-readable JSON: https://characterquilt.com/branding/edurev.json - Per-page llms.txt: https://characterquilt.com/branding/edurev/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #337AB7 | | Accent | #094471 | | Body Font | Lato | | Heading Font | Lato | ## Color Palette - primary: #337AB7 - secondary: #FE6724 - accent: #094471 - background: #FFFFFF - textPrimary: #000000 - link: #094471 ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Lato — https://fonts.google.com/specimen/Lato ## Visual Assets - Logo: https://cn.edurev.in/cdn_assets/v353/assets/img/er_hrd_logo.png - Favicon: https://cn.edurev.in/cdn_assets/v353/assets/logo/ER_Favicon.png - Social card (og:image): https://cn.edurev.in/cdn_assets/v353/assets/logo/edurev_400.jpg ## UI Components - buttonPrimary: background=#094471, textColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=3.71px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: students and exam takers ## EduRev Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Choosing a Blog Service - Social Media - Class 8 PDF Download** - Image: https://cn.edurev.in/ApplicationImages/Temp/12461238_e0c581d7-ecd1-4032-8fb0-14ba9566d47f_lg.png - Source: https://edurev.in/t/222278/Choosing-a-Blog-Service - **The Earth- Oceans and Continents - 1 Class 3 Worksheet SST** - Image: https://www.alternatehistory.com/forum/attachments/blank-globe-map-png.106711/ - Source: https://edurev.in/t/188459/The-Earth-Oceans-and-Continents-1-Class-3-Worksheet-SST- - **Developing Your Blog - Social Media - Class 8 PDF Download** - Image: https://cn.edurev.in/ApplicationImages/Temp/12461238_965fe17a-3cbf-4973-a56e-0244e1b53245_lg.png - Source: https://edurev.in/t/222272/Developing-Your-Blog - **Crop Production And Management Important Notes - Class 8 Science | FREE PDF Download** - Image: https://wetlandinfo.des.qld.gov.au/resources/static/images/ecology/pocesses/photosynthesis.png - Source: https://edurev.in/t/154846/crop-production-and-management-important-notes-class-8-science - **Choosing a Blog Service - Social Media - Class 8 PDF Download** - Image: https://cn.edurev.in/ApplicationImages/Temp/12461238_0b647734-8d5f-4ebe-b178-a36485fbe8ad_lg.png - Source: https://edurev.in/t/222278/Choosing-a-Blog-Service - **Professional Skills Blogging Guide Content, SEO and Monetization** - Image: https://cn.edurev.in/AllImages/original/ApplicationImages/CourseImages/3e598768-43e0-4edd-b14e-17aa65bb0e6a_CI.jpg?w=128&dpr=2.6 - Source: https://edurev.in/courses/14434_professional-skills-blogging-guide-content-seo-and-monetization ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" } ], "colors": { "primary": "#337AB7", "secondary": "#FE6724", "accent": "#094471", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#094471" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Lato" }, "fontStacks": { "heading": [ "Lato", "sans-serif" ], "body": [ "Lato", "sans-serif" ], "paragraph": [ "Lato", "sans-serif" ] }, "fontSizes": { "h1": "18px", "h2": "42px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#094471", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "3.71px", "borderRadiusCorners": { "topLeft": "3.71px", "topRight": "3.71px", "bottomRight": "3.71px", "bottomLeft": "3.71px" }, "shadow": "none" } }, "images": { "logo": "https://cn.edurev.in/cdn_assets/v353/assets/img/er_hrd_logo.png", "favicon": "https://cn.edurev.in/cdn_assets/v353/assets/logo/ER_Favicon.png", "ogImage": "https://cn.edurev.in/cdn_assets/v353/assets/logo/edurev_400.jpg", "logoHref": "#myModalRegister" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it matches the favicon and is the only candidate with a source URL resembling the brand name.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Signup for Free Download App", "reasoning": "Button #0 uses a vibrant brand color (#094471) and has action-oriented text ('Signup for Free Download App'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Signup", "reasoning": "Button #1 has a different background color (#000000) and serves as a secondary action with the text 'Signup'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "students and exam takers" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it matches the favicon and is the only candidate with a source URL resembling the brand name.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```