# EffiGov Brand Identity A complete profile of **EffiGov**'s visual system — colors, typography, components, and personality — extracted from https://effigov.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/effigov - Machine-readable JSON: https://characterquilt.com/branding/effigov.json - Per-page llms.txt: https://characterquilt.com/branding/effigov/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0F74C5 | | Accent | #0056A4 | | Body Font | Inter | | Heading Font | Source Serif 4 | ## Color Palette - primary: #0F74C5 - secondary: #0056A4 - accent: #0056A4 - background: #FFFFFF - textPrimary: #030712 - link: #030712 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4 ## Visual Assets - Logo: https://www.effigov.com/images/effigov-logo.png - Favicon: https://www.effigov.com/icon.png?70413f183e91ab32 - Social card (og:image): https://www.effigov.com/images/design-mode/Logo-wht%20bg.png ## UI Components - buttonPrimary: background=#0056A4, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px - buttonSecondary: background=transparent, textColor=#3A3A3A, borderColor=#E4E4E4, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: local government officials and employees ## EffiGov Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **EffiGov - Voice AI for Local Government | 24/7 Constituent Services** - Image: https://www.effigov.com/images/stephen-kennedy-headshot.png - Source: https://www.effigov.com/ - **EffiGov - Voice AI for Local Government | 24/7 Constituent Services** - Image: https://www.effigov.com/images/effigov-logo.png - Source: https://www.effigov.com/ - **EffiGov - Voice AI for Local Government | 24/7 Constituent Services** - Image: https://www.effigov.com/images/sumter-county-seal.png - Source: https://www.effigov.com/ - **EffiGov - Voice AI for Local Government | 24/7 Constituent Services** - Image: https://www.effigov.com/smiling-male-municipal-employee-seated.png - Source: https://www.effigov.com/ - **EffiGov - Voice AI for Local Government | 24/7 Constituent Services** - Image: https://img.youtube.com/vi/lRKtludzPk8/maxresdefault.jpg - Source: https://www.effigov.com/ - **Privacy Policy | EffiGov** - Image: https://www.effigov.com/icon.png?70413f183e91ab32 - Source: https://www.effigov.com/privacy ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Source Serif 4", "role": "heading" } ], "colors": { "primary": "#0F74C5", "secondary": "#0056A4", "accent": "#0056A4", "background": "#FFFFFF", "textPrimary": "#030712", "link": "#030712" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Source Serif 4" }, "fontStacks": { "heading": [ "Source Serif 4", "ui-serif", "Georgia", "Cambria", "Times New Roman", "Times", "serif" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "72px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0056A4", "textColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px" }, "buttonSecondary": { "background": "transparent", "textColor": "#3A3A3A", "borderColor": "#E4E4E4", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://www.effigov.com/images/effigov-logo.png", "favicon": "https://www.effigov.com/icon.png?70413f183e91ab32", "ogImage": "https://www.effigov.com/images/design-mode/Logo-wht%20bg.png", "logoAlt": "EffiGov" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'EffiGov'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo Today", "reasoning": "Button #0 ('Book a Demo Today') uses a vibrant brand color (#0056A4) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "Try Today", "reasoning": "Button #3 ('Try Today') has a transparent background, making it a suitable secondary button as it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "local government officials and employees" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'EffiGov'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```