# ego Brand Identity

A complete profile of **ego**'s visual system — colors, typography, components, and personality — extracted from https://egoai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ego
- Machine-readable JSON: https://characterquilt.com/branding/ego.json
- Per-page llms.txt: https://characterquilt.com/branding/ego/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #400F0F |
| Body Font | Dela Gothic One |
| Heading Font | Dela Gothic One |

## Color Palette

- primary: #9CA3AF
- secondary: #190606
- accent: #400F0F
- background: #000000
- textPrimary: #000000
- link: #400F0F

## Typography

- primary: Dela Gothic One — https://fonts.google.com/specimen/Dela+Gothic+One
- heading: Dela Gothic One — https://fonts.google.com/specimen/Dela+Gothic+One

## Visual Assets

- Logo: https://www.egoai.com/logo_name.svg
- Social card (og:image): https://www.egoai.com/ego-banner-2.png?v=2

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in AI

## ego Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/ego-banner-2.png?v=2
  - Source: https://www.egoai.com/
- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/team_page_quote.png
  - Source: https://www.egoai.com/team
- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/images/EyeAnimBlackBG2.gif
  - Source: https://www.egoai.com/
- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/images/HeartAnimBlackBG.gif
  - Source: https://www.egoai.com/careers
- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/logo.gif
  - Source: https://www.egoai.com/
- **ego AI - Human-like Behavior**
  - Image: https://www.egoai.com/images/HandAnimBlackBG.gif
  - Source: https://www.egoai.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Dela Gothic One",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#190606",
    "accent": "#400F0F",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#400F0F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Dela Gothic One",
      "heading": "Dela Gothic One"
    },
    "fontStacks": {
      "heading": [
        "Dela Gothic One"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Dela Gothic One"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "249.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.egoai.com/logo_name.svg",
    "favicon": null,
    "ogImage": "https://www.egoai.com/ego-banner-2.png?v=2",
    "logoHref": "/",
    "logoAlt": "ego AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ego AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "JOIN WAITLIST",
      "reasoning": "Button #0 is selected as the primary CTA because it has a larger size, which typically indicates a more prominent call to action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ego AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```