# Elayne Brand Identity

A complete profile of **Elayne**'s visual system — colors, typography, components, and personality — extracted from https://www.elayne.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/elayne
- Machine-readable JSON: https://characterquilt.com/branding/elayne.json
- Per-page llms.txt: https://characterquilt.com/branding/elayne/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #008251 |
| Accent | #008251 |
| Body Font | Lato |
| Heading Font | Inter |

## Color Palette

- primary: #008251
- secondary: #F4FAEA
- accent: #008251
- background: #FFFFFF
- textPrimary: #0C0A09
- link: #003922

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/699cdccc96b332b372052566_Logo%20Primary.svg
- Favicon: https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/699d043eb61f6470a71d9c04_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/6796e716071435268aa31d01_2ab588ec8a20779f5e55f8727c3d1c0b_Elayne%20Social%20Sharing.png

## UI Components

- buttonPrimary: background=#008251, textColor=#F4FAEA, borderRadius=12px, shadow=none
- buttonSecondary: background=transparent, textColor=#003922, borderColor=#003922, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: estate managers and legal professionals

## Elayne Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Eulogy Examples and How to Write a Meaningful Tribute**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/69d7dde2f43f81e589b6e881_G9AiwYLUu5WG_bRyIRssX.jpeg
  - Source: https://www.elayne.com/resources/eulogy-examples-and-how-to-write-a-meaningful-tribute
- **11 Tips for Crafting a Heartfelt Eulogy**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/666194257ebeaf0baa0bfde1_1_Blog%20Thumbnail-min.webp
  - Source: https://www.elayne.com/resources/how-to-give-a-eulogy
- **Social Security Benefits for a Deceased Spouse: What You Need to Know**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/69ca799783aaf0183e4c5ba3_f4WpISnDukENawUq6VUs-.jpeg
  - Source: https://www.elayne.com/resources/social-security-benefits-for-a-deceased-spouse-what-you-need-to-know
- **Balancing Executor Duties & Full-Time Job | Elayne**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/66be828a2149f97a255bfd96_Blog%20Post%20Images.jpg
  - Source: https://www.elayne.com/resources/top-strategies-for-balancing-executor-duties-and-a-full-time-job
- **Eulogy Examples and How to Write a Meaningful Tribute**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/69d7dde93fa3fa58539e351a_yAHVLkbxJxjpQGGjDnA4b.jpeg
  - Source: https://www.elayne.com/resources/eulogy-examples-and-how-to-write-a-meaningful-tribute
- **Creating Inclusive Bereavement Policies to Foster DEI in the Workplace**
  - Image: https://cdn.prod.website-files.com/659591b19af8830a2b5f144b/6879e266111993747786f252_66be86b58debb90cb2fa3820_Blog%20Post%20Images.jpg
  - Source: https://www.elayne.com/resources/creating-inclusive-bereavement-policies-to-foster-dei-in-the-workplace

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "Charis SIL",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#008251",
    "secondary": "#F4FAEA",
    "accent": "#008251",
    "background": "#FFFFFF",
    "textPrimary": "#0C0A09",
    "link": "#003922"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Charis SIL",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#008251",
      "textColor": "#F4FAEA",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#003922",
      "borderColor": "#003922",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/699cdccc96b332b372052566_Logo%20Primary.svg",
    "favicon": "https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/699d043eb61f6470a71d9c04_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/658f287b217b82dd1d82ba54/6796e716071435268aa31d01_2ab588ec8a20779f5e55f8727c3d1c0b_Elayne%20Social%20Sharing.png",
    "logoHref": "/",
    "logoAlt": "Elayne"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Elayne'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its vibrant green background (#008251) and action-oriented text, which is typical for primary actions."
    },
    "secondary": {
      "index": 2,
      "text": "View All Resources",
      "reasoning": "Button #2 with text 'View All Resources' is secondary due to its transparent background, which contrasts with the primary button's vibrant color, making it suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "estate managers and legal professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Elayne'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```