# Emburse Brand Identity A complete profile of **Emburse**'s visual system — colors, typography, components, and personality — extracted from https://www.emburse.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/emburse - Machine-readable JSON: https://characterquilt.com/branding/emburse.json - Per-page llms.txt: https://characterquilt.com/branding/emburse/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0497DC | | Accent | #015CB7 | | Body Font | Lato | | Heading Font | Lato | ## Color Palette - primary: #0497DC - secondary: #015CB7 - accent: #015CB7 - background: #FFFFFF - textPrimary: #041E3E - link: #041E3E ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Lato — https://fonts.google.com/specimen/Lato ## Visual Assets - Logo: https://cdn.sanity.io/images/l5mo20ew/production/426919841ea68610738e9779779d780ee71f3dd0-138x24.svg - Favicon: https://www.emburse.com/favicon/emburse/favicon.ico - Social card (og:image): https://www.emburse.com/api/og?id=004b1d41-0455-4cdd-8321-6ccba5db10c1 ## UI Components - input: background=#FFFFFF, textColor=#041E3E, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#015CB7, textColor=#FFFFFF, borderRadius=60px, shadow=none - buttonSecondary: background=#C7DC43, textColor=#000000, borderRadius=60px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Emburse Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Emburse Certify is now Emburse Professional** - Image: https://www.emburse.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5mo20ew%2Fproduction%2F1a2346bb1fd7974d865c832a04df2d031856381b-4320x2985.png&w=3840&q=75 - Source: https://www.emburse.com/products/professional - **Blog - Emburse** - Image: https://cdn.sanity.io/images/l5mo20ew/production/b833fcf335b56c5943eac5a53e895592b57d620c-1200x800.png - Source: https://www.emburse.com/blog - **Blog - Emburse** - Image: https://cdn.sanity.io/images/l5mo20ew/production/6c2c5ff704c23ff7e481b8c269a47c3fab49fc83-1200x800.png - Source: https://www.emburse.com/blog - **Emburse Go - Emburse** - Image: https://cdn.sanity.io/images/l5mo20ew/production/d1115ac30b902b72b89b0528bca57680d6b95133-7360x4912.jpg - Source: https://www.emburse.com/products/emburse-go - **Blog - Emburse UK** - Image: https://www.emburse.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5mo20ew%2Fproduction%2F7ed66f7fcae6fd2e28ead2e6cbc87341f80443d2-592x396.png&w=3840&q=90 - Source: https://www.emburse.com/uk/blog - **Emburse Expense Enterprise - Chrome River is now Emburse Enterprise** - Image: https://cdn.sanity.io/images/l5mo20ew/production/d621567d8c2e0c4cd58d0e8efe3a559e89de4160-4320x2700.png - Source: https://www.emburse.com/products/enterprise/expense-management ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#0497DC", "secondary": "#015CB7", "accent": "#015CB7", "background": "#FFFFFF", "textPrimary": "#041E3E", "link": "#041E3E" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Lato" }, "fontStacks": { "heading": [ "Lato", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ], "body": [ "Lato", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ], "paragraph": [ "Lato", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "72px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#041E3E", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#015CB7", "textColor": "#FFFFFF", "borderRadius": "60px", "borderRadiusCorners": { "topLeft": "60px", "topRight": "60px", "bottomRight": "60px", "bottomLeft": "60px" }, "shadow": "none" }, "buttonSecondary": { "background": "#C7DC43", "textColor": "#000000", "borderRadius": "60px", "borderRadiusCorners": { "topLeft": "60px", "topRight": "60px", "bottomRight": "60px", "bottomLeft": "60px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.sanity.io/images/l5mo20ew/production/426919841ea68610738e9779779d780ee71f3dd0-138x24.svg", "favicon": "https://www.emburse.com/favicon/emburse/favicon.ico", "ogImage": "https://www.emburse.com/api/og?id=004b1d41-0455-4cdd-8321-6ccba5db10c1", "logoHref": "/", "logoAlt": "Emburse logo, click here to go to the Emburse homepage." }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Emburse'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 with text 'Get started' uses a vibrant brand color (#015CB7) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "See how Emburse Assurance works", "reasoning": "Button #2 with text 'See how Emburse Assurance works' uses a different vibrant color (#C7DC43) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Emburse'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```