# Emigre Brand Identity

A complete profile of **Emigre**'s visual system — colors, typography, components, and personality — extracted from http://www.emigre.us/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/emigre
- Machine-readable JSON: https://characterquilt.com/branding/emigre.json
- Per-page llms.txt: https://characterquilt.com/branding/emigre/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFEFE5 |
| Accent | #12F3E4 |
| Body Font | Source Sans Pro |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #FFEFE5
- secondary: #FFF5EF
- accent: #12F3E4
- background: #FFFFFF
- textPrimary: #333333
- link: #E7FEFC

## Typography

- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f2f2_Emigre-j2Fo9r.png
- Favicon: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f329_Emigre_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/62228939a0e96e72100ebe75/62228939a0e96e60560ebe7b_Emigre-j2Fo9r.png

## UI Components

- buttonPrimary: background=#12F3E4, textColor=#000000, borderRadius=1px, shadow=none
- buttonSecondary: background=#F5FEFE, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: NRIs in the US

## Emigre Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f31e_indian-6570410.jpg
  - Source: https://www.emigre.us/
- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f349_Copy%20of%20Blog%20Images%20(14).png
  - Source: https://www.emigre.us/
- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f33f_Copy%20of%20Blog%20Images%20(9).png
  - Source: https://www.emigre.us/
- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f320_2.jpg
  - Source: https://www.emigre.us/
- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f2fe_Y_Combinator_logo_text_wordmark.png
  - Source: https://www.emigre.us/
- **Emigre - Indian Banking for NRIs in the US**
  - Image: https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f337_WhatsApp%20Image%202022-03-13%20at%209.14.15%20PM%202.png
  - Source: https://www.emigre.us/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "IBM Plex Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFEFE5",
    "secondary": "#FFF5EF",
    "accent": "#12F3E4",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#E7FEFC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "sans-serif"
      ],
      "body": [
        "Sourcesanspro"
      ],
      "paragraph": [
        "Source Sans Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#12F3E4",
      "textColor": "#000000",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5FEFE",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f2f2_Emigre-j2Fo9r.png",
    "favicon": "https://cdn.prod.website-files.com/6595fe5a49a6f4d20a03f2df/6595fe5a49a6f4d20a03f329_Emigre_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62228939a0e96e72100ebe75/62228939a0e96e60560ebe7b_Emigre-j2Fo9r.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Emigre' from the page title and URL. It is the most prominent logo candidate.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Start Now",
      "reasoning": "Button #5 has a vibrant green color (#12F3E4), which stands out as the primary call-to-action. The color is distinct and eye-catching, making it the most likely candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Start Now",
      "reasoning": "Button #2 has a light background color (#F5FEFE), which is different from the primary button's vibrant green. It serves as a less prominent option, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "NRIs in the US"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Emigre' from the page title and URL. It is the most prominent logo candidate.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```