# Emote Brand Identity

A complete profile of **Emote**'s visual system — colors, typography, components, and personality — extracted from http://www.emotenow.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/emote
- Machine-readable JSON: https://characterquilt.com/branding/emote.json
- Per-page llms.txt: https://characterquilt.com/branding/emote/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F16876 |
| Accent | #F16876 |
| Body Font | Lato |
| Heading Font | Fraunces |

## Color Palette

- primary: #F16876
- secondary: #AE633F
- accent: #F16876
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Fraunces — https://fonts.google.com/specimen/Fraunces

## Visual Assets

- Logo: https://static.wixstatic.com/media/97b1d3_de649fa2d6f8469c8257c43161c2f614~mv2.jpg/v1/fill/w_154,h_40,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Emote%2520Fortune%2520Cookie%2520Logo%2520(1)_ed.jpg
- Favicon: https://static.wixstatic.com/media/97b1d3_1b723a75a3634451b6589e7652ceaf50%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/97b1d3_1b723a75a3634451b6589e7652ceaf50%7Emv2.png
- Social card (og:image): https://static.wixstatic.com/media/97b1d3_a4b503111ff64c00a0aebb0da52ef716~mv2.jpg/v1/fill/w_1518,h_578,al_c/97b1d3_a4b503111ff64c00a0aebb0da52ef716~mv2.jpg

## UI Components

- buttonPrimary: background=#F16876, textColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: healthcare professionals

## Emote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Contact Us | emote**
  - Image: https://static.wixstatic.com/media/0c18e850e6e449c5a81de48680742097.jpg/v1/fill/w_640,h_636,al_b,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0c18e850e6e449c5a81de48680742097.jpg
  - Source: https://www.emotenow.com/contact-us
- **Emote Connect**
  - Image: https://static.wixstatic.com/media/97b1d3_dcb0e6b023204e5785ca009bac7f5dd7~mv2.png/v1/fit/w_2500,h_1330,al_c/97b1d3_dcb0e6b023204e5785ca009bac7f5dd7~mv2.png
  - Source: https://www.emotenow.com/emoteconnect
- **Data driven care | Emote**
  - Image: https://static.wixstatic.com/media/11062b_7da1183e2e334edca76974eab1022eff~mv2.jpeg/v1/crop/x_2816,y_1842,w_3441,h_3439/fill/w_276,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/All%20Hands%20In.jpeg
  - Source: https://www.emotenow.com/
- **Webinars | Emote**
  - Image: https://static.wixstatic.com/media/992e63_cf55ebc928004279bd77fd1ad4206053~mv2.png/v1/fill/w_250,h_250,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Wix.png
  - Source: https://www.emotenow.com/events
- **Research & Resources | emote**
  - Image: https://static.wixstatic.com/media/97b1d3_a7054b5a44b744ec8926f4433fc62909~mv2.jpg/v1/fill/w_280,h_220,al_c,q_80,usm_0.66_1.00_0.01/97b1d3_a7054b5a44b744ec8926f4433fc62909~mv2.jpg
  - Source: https://www.emotenow.com/copy-of-research
- **Research & Resources | emote**
  - Image: https://static.wixstatic.com/media/97b1d3_9a9e64aca1484118ade1cefbf2f3da19~mv2.png/v1/fill/w_280,h_220,al_c,q_85,usm_0.66_1.00_0.01/97b1d3_9a9e64aca1484118ade1cefbf2f3da19~mv2.png
  - Source: https://www.emotenow.com/copy-of-research

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fraunces",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F16876",
    "secondary": "#AE633F",
    "accent": "#F16876",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Fraunces"
    },
    "fontStacks": {
      "heading": [
        "Fraunces",
        "serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F16876",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/97b1d3_de649fa2d6f8469c8257c43161c2f614~mv2.jpg/v1/fill/w_154,h_40,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Emote%2520Fortune%2520Cookie%2520Logo%2520(1)_ed.jpg",
    "favicon": "https://static.wixstatic.com/media/97b1d3_1b723a75a3634451b6589e7652ceaf50%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/97b1d3_1b723a75a3634451b6589e7652ceaf50%7Emv2.png",
    "ogImage": "https://static.wixstatic.com/media/97b1d3_a4b503111ff64c00a0aebb0da52ef716~mv2.jpg/v1/fill/w_1518,h_578,al_c/97b1d3_a4b503111ff64c00a0aebb0da52ef716~mv2.jpg",
    "logoHref": "https://www.emotenow.com",
    "logoAlt": "Emote%20Fortune%20Cookie%20Logo%20(1)_ed"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Emote'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "The 'Request Demo' button is likely the primary CTA due to its action-oriented text and vibrant brand color (#F16876), which aligns with the primary brand color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to designate a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Emote'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```