# Encuadrado Brand Identity

A complete profile of **Encuadrado**'s visual system — colors, typography, components, and personality — extracted from https://www.encuadrado.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/encuadrado
- Machine-readable JSON: https://characterquilt.com/branding/encuadrado.json
- Per-page llms.txt: https://characterquilt.com/branding/encuadrado/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1D4ED8 |
| Accent | #1D4ED8 |
| Body Font | Inter |
| Heading Font | Poppins |

## Color Palette

- primary: #1D4ED8
- secondary: #1915D1
- accent: #1D4ED8
- background: #FFFFFF
- textPrimary: #626581
- link: #626581

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/63a38a3c48979713081b285c_logo.svg
- Favicon: https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/63dd60dfb988f8f735321e83_32Vector.png
- Social card (og:image): https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/64629d69a9b9631481b3e5d3_1200x627%20(1).jpg

## UI Components

- buttonPrimary: background=#1D4ED8, textColor=#FFFFFF, borderColor=#1D4ED8, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D4ED8, borderColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: health professionals

## Encuadrado Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Todo lo que necesitas saber para emitir una factura electrónica**
  - Image: https://cdn.prod.website-files.com/6232253a9b37533306905c0a/624c654d7a3d54d7a7ae2490_john-schnobrich-FlPc9_VocJ4-unsplash-min.jpeg
  - Source: https://www.encuadrado.com/blog/todo-lo-que-necesitas-saber-para-emitir-una-factura-electronica
- **Cómo saber qué plan de Encuadrado es mejor para ti**
  - Image: https://cdn.prod.website-files.com/6232253a9b37533306905c0a/659716bd844ec1e870af550b_aaaaaa.jpg
  - Source: https://www.encuadrado.com/blog/como-saber-que-plan-de-encuadrado-es-mejor-para-ti
- **Todo lo que necesitas saber para emitir una factura electrónica**
  - Image: https://cdn.prod.website-files.com/6232253a9b37533306905c0a/624c63ef208b7d00f46885c9_scott-graham-5fNmWej4tAA-unsplash-min.jpeg
  - Source: https://www.encuadrado.com/blog/todo-lo-que-necesitas-saber-para-emitir-una-factura-electronica
- **Cómo crear un curso online si no tienes tiempo**
  - Image: https://cdn.prod.website-files.com/6232253a9b37533306905c0a/69c1274f33a5a23e33ecaf76_DSC00706%20(2).jpg
  - Source: https://www.encuadrado.com/blog/como-crear-un-curso-online-si-no-tienes-tiempo
- **Centro Mosaicos - Terapia psicológica | Reserva de Horas Online**
  - Image: https://encuadrado-user-uploads.s3.amazonaws.com/center_photos/center-225-photo-cover.png
  - Source: https://encuadrado.com/centro/mosaicos
- **Reseña de la agenda de Encuadrado para Kinesiólogos**
  - Image: https://cdn.prod.website-files.com/6232253a9b37533306905c0a/68fba36d706f430b04f71636_diego-fernandez.jpg
  - Source: https://www.encuadrado.com/blog/resena-de-la-agenda-encuadrado-para-kinesiologos

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1D4ED8",
    "secondary": "#1915D1",
    "accent": "#1D4ED8",
    "background": "#FFFFFF",
    "textPrimary": "#626581",
    "link": "#626581"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D4ED8",
      "textColor": "#FFFFFF",
      "borderColor": "#1D4ED8",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D4ED8",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/63a38a3c48979713081b285c_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/63dd60dfb988f8f735321e83_32Vector.png",
    "ogImage": "https://cdn.prod.website-files.com/6232253a9b3753dba6905be2/64629d69a9b9631481b3e5d3_1200x627%20(1).jpg",
    "logoHref": "https://www.encuadrado.com/",
    "logoAlt": "Encuadrado"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Encuadrado'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Prueba ahora",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #1D4ED8, which is consistent with the primary color scheme of the site. The text 'Prueba ahora' is action-oriented, encouraging immediate engagement."
    },
    "secondary": {
      "index": 3,
      "text": "Prueba ahora",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button, making it less prominent. It also uses the same action-oriented text 'Prueba ahora', but with a less vibrant presentation."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Encuadrado'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```