# Enso Brand Identity

A complete profile of **Enso**'s visual system — colors, typography, components, and personality — extracted from https://ensoanalytics.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/enso
- Machine-readable JSON: https://characterquilt.com/branding/enso.json
- Per-page llms.txt: https://characterquilt.com/branding/enso/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #1E9A40 |
| Body Font | Avenir LT W01 35 Light |
| Heading Font | Causten Bold |

## Color Palette

- primary: #0000EE
- secondary: #62738E
- accent: #1E9A40
- background: #FFFFFF
- textPrimary: #1E9A40
- link: #1E9A40

## Typography

- primary: Avenir LT W01 35 Light — https://fonts.google.com/specimen/Avenir+LT+W01+35+Light
- heading: Causten Bold — https://fonts.google.com/specimen/Causten+Bold

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%221%201%2014%2014%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2016%2016%22%20height%3D%2216%22%20width%3D%2216%22%20data-type%3D%22ugc%22%20role%3D%22img%22%20aria-label%3D%22Navigate%20back%20to%20Home%20with%20Enso%20Analytics%20Logo%20%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20stroke-width%3D%222%22%20stroke%3D%22%23000000%22%20d%3D%22M15%208A7%207%200%201%201%201%208a7%207%200%200%201%2014%200z%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23000000%22%20d%3D%22M11.62%2010.811a2.292%202.292%200%201%200-3.638-2.776%203.2%203.2%200%200%201-2.585%201.308c-.723%200-1.39-.239-1.926-.642a4.583%204.583%200%200%200%208.149%202.11%22%20clip-rule%3D%22evenodd%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E
- Favicon: https://static.wixstatic.com/shapes/787bf2_324faf4f3cbb478a9536039709d7ac1b.svg
- Social card (og:image): https://static.wixstatic.com/media/787bf2_cc846223fec5456e8efd3e6c761e39e8%7Emv2.png/v1/fit/w_2500,h_1330,al_c/787bf2_cc846223fec5456e8efd3e6c761e39e8%7Emv2.png

## UI Components

- buttonPrimary: background=#1E9A40, textColor=#000000, borderRadius=60px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#1E9A40, borderRadius=60px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: data analysts and business professionals

## Enso Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **2025.1 New Features Video | Enso Analytics Community**
  - Image: https://i.ytimg.com/vi/nAaL5vf6dkg/maxresdefault.jpg
  - Source: https://community.ensoanalytics.com/c/what-is-new-in-enso/2025-1-new-features-video-overview
- **The July Beta has just been released! | Enso Analytics Community**
  - Image: https://i.ytimg.com/vi/pVOu6HmaPcA/maxresdefault.jpg
  - Source: https://community.ensoanalytics.com/c/what-is-new-in-enso/the-july-beta-has-just-been-released
- **Modern Alteryx Replacement | Self-Service Data Prep**
  - Image: https://static.wixstatic.com/media/787bf2_cc846223fec5456e8efd3e6c761e39e8~mv2.png/v1/fit/w_2500,h_1330,al_c/787bf2_cc846223fec5456e8efd3e6c761e39e8~mv2.png
  - Source: https://www.ensoanalytics.com/
- **Data Prep Platform Built for Teams | Enso**
  - Image: https://static.wixstatic.com/media/787bf2_8cf49aa440f7474e8e573e612ae79247~mv2.jpg/v1/fill/w_630,h_512,al_c,q_80,enc_avif,quality_auto/787bf2_8cf49aa440f7474e8e573e612ae79247~mv2.jpg
  - Source: https://www.ensoanalytics.com/neds-vision
- **Team Data Prep: Hybrid Execution & Collaboration | Enso**
  - Image: https://static.wixstatic.com/media/787bf2_7bae86eae2b54297a11c09607075ed55~mv2.png/v1/fill/w_640,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/787bf2_7bae86eae2b54297a11c09607075ed55~mv2.png
  - Source: https://www.ensoanalytics.com/product
- **Legal (List) | Enso Analytics**
  - Image: https://static.wixstatic.com/media/0ec9843575814a96a9191e950a8b8f9a.jpg/v1/fill/w_560,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image-empty-state.jpg
  - Source: https://www.ensoanalytics.com/agreements

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Causten Bold",
      "role": "heading"
    },
    {
      "family": "Avenir LT W01 35 Light",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#62738E",
    "accent": "#1E9A40",
    "background": "#FFFFFF",
    "textPrimary": "#1E9A40",
    "link": "#1E9A40"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir LT W01 35 Light",
      "heading": "Causten Bold"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "wfont_787bf2_37288f4ce83542ed95c7314376e7486d",
        "wf_37288f4ce83542ed95c731437",
        "orig_causten_bold"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1E9A40",
      "textColor": "#000000",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#1E9A40",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%221%201%2014%2014%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2016%2016%22%20height%3D%2216%22%20width%3D%2216%22%20data-type%3D%22ugc%22%20role%3D%22img%22%20aria-label%3D%22Navigate%20back%20to%20Home%20with%20Enso%20Analytics%20Logo%20%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20stroke-width%3D%222%22%20stroke%3D%22%23000000%22%20d%3D%22M15%208A7%207%200%201%201%201%208a7%207%200%200%201%2014%200z%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20fill%3D%22%23000000%22%20d%3D%22M11.62%2010.811a2.292%202.292%200%201%200-3.638-2.776%203.2%203.2%200%200%201-2.585%201.308c-.723%200-1.39-.239-1.926-.642a4.583%204.583%200%200%200%208.149%202.11%22%20clip-rule%3D%22evenodd%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://static.wixstatic.com/shapes/787bf2_324faf4f3cbb478a9536039709d7ac1b.svg",
    "ogImage": "https://static.wixstatic.com/media/787bf2_cc846223fec5456e8efd3e6c761e39e8%7Emv2.png/v1/fit/w_2500,h_1330,al_c/787bf2_cc846223fec5456e8efd3e6c761e39e8%7Emv2.png",
    "logoHref": "https://www.ensoanalytics.com",
    "logoAlt": "Navigate back to Home with Enso Analytics Logo "
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Enso Analytics'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "More...",
      "reasoning": "Button #3 has a vibrant green background (#1E9A40), which is the accent color and stands out as the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Book Demo",
      "reasoning": "Button #0 has a white background with a green border, making it a suitable secondary button as it is less prominent than the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "data analysts and business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Enso Analytics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```