# Entropy Brand Identity A complete profile of **Entropy**'s visual system — colors, typography, components, and personality — extracted from https://www.withentropy.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/entropy - Machine-readable JSON: https://characterquilt.com/branding/entropy.json - Per-page llms.txt: https://characterquilt.com/branding/entropy/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #111111 | | Body Font | Urbanist | | Heading Font | Clash Grotesk | ## Color Palette - primary: #0000EE - accent: #111111 - background: #FEFEFE - textPrimary: #111111 - link: #0000EE ## Typography - primary: Urbanist — https://fonts.google.com/specimen/Urbanist - heading: Clash Grotesk — https://fonts.google.com/specimen/Clash+Grotesk ## Visual Assets - Logo: https://framerusercontent.com/images/xPIEhmIpp1Ljgw4qDh3GKrrYhs.png?width=4739&height=1175 - Favicon: https://framerusercontent.com/images/bKLYuFpGM76FsOIv9HLNMCIkwPw.png - Social card (og:image): https://framerusercontent.com/images/E5H2Y0gurjxbQNo2V6f9MDR9o.png ## UI Components - input: background=#EBEBEB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=none - buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.13) 0px 0px 0px -2.5px, rgba(0, 0, 0, 0) 0px 0px 0px -5px, rgba(0, 0, 0, 0.15) 0px -1px 4px 0px inset, rgb(243, 243, 241) 0px 0px 0px 2px ## Brand Personality Tone: professional · Energy: medium · Audience: healthcare professionals ## Entropy Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Understanding Entropy in Thermodynamics | PDF | Entropy | Gibbs Free Energy** - Image: https://imgv2-2-f.scribdassets.com/img/document/379865876/original/09c968081e/1?v=1 - Source: https://www.scribd.com/document/379865876/Entropy-Report - **Entropy Website Page Template for Webflow** - Image: https://cdn.prod.website-files.com/5e593fb060cf877cf875dd1f/66f31b8900cc4ca737e6c94f_a97cd940-dfea-4f66-98a6-37d022cfdfc7.webp - Source: https://webflow.com/templates/html/entropy-technology-website-template - **Entropy: A Scorecard, Not a Cause | Martin Ciupa posted on the topic | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D4E22AQHCkjbNBcms0Q/feedshare-shrink_800/B4EZjTT9kaGwAg-/0/1755891883818?e=2147483647&v=beta&t=-Ts4Z104Nw3OzJoBlmBA4zsCa8MGwoqk4xTJB1yUVbc - Source: https://www.linkedin.com/posts/martin-ciupa-76418b17_entropy-isnt-a-cause-its-a-consequence-activity-7364744358023053312-5vZ7 - **Sample Report (Client IPv6 Addresses)** - Image: http://www.entropy-ip.com/reports/example/mclusters.png - Source: http://www.entropy-ip.com/reports/example/ - **Entropy Website Page Template for Webflow** - Image: https://cdn.prod.website-files.com/5e593fb060cf877cf875dd1f/679055fa3c32c09f948eaa16_rec41Llty9qqwYdiK_image_1.webp - Source: https://webflow.com/templates/html/entropy-technology-website-template ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Clash Grotesk", "role": "heading" }, { "family": "Urbanist", "role": "body" }, { "family": "Season Mix-TRIAL Regular Italic", "role": "unknown" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0000EE", "accent": "#111111", "background": "#FEFEFE", "textPrimary": "#111111", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Urbanist", "heading": "Clash Grotesk" }, "fontStacks": { "heading": [ "Season Mix-TRIAL Regular Italic", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Clash Grotesk", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "47px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#EBEBEB", "textColor": "#000000", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#111111", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0.13) 0px 0px 0px -2.5px, rgba(0, 0, 0, 0) 0px 0px 0px -5px, rgba(0, 0, 0, 0.15) 0px -1px 4px 0px inset, rgb(243, 243, 241) 0px 0px 0px 2px" } }, "images": { "logo": "https://framerusercontent.com/images/xPIEhmIpp1Ljgw4qDh3GKrrYhs.png?width=4739&height=1175", "favicon": "https://framerusercontent.com/images/bKLYuFpGM76FsOIv9HLNMCIkwPw.png", "ogImage": "https://framerusercontent.com/images/E5H2Y0gurjxbQNo2V6f9MDR9o.png", "logoHref": "./", "logoAlt": "Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Entropy'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Now", "reasoning": "Button #0 with text 'Get Now' has a dark background (#111111) which stands out as a strong call-to-action. The color contrast and action-oriented text make it the primary CTA." }, "secondary": { "index": 1, "text": "Request a Demo", "reasoning": "Button #1 with text 'Request a Demo' has a light background (#FFFFFF) and a less urgent call-to-action, making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Entropy'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```