# Enveda Brand Identity

A complete profile of **Enveda**'s visual system — colors, typography, components, and personality — extracted from https://enveda.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/enveda
- Machine-readable JSON: https://characterquilt.com/branding/enveda.json
- Per-page llms.txt: https://characterquilt.com/branding/enveda/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6670C0 |
| Accent | #6670C0 |
| Body Font | Moderat |
| Heading Font | ApfelGrotezk |

## Color Palette

- primary: #6670C0
- secondary: #BD0028
- accent: #6670C0
- background: #F5F5F5
- textPrimary: #00022B
- link: #00022B

## Typography

- primary: Moderat — https://fonts.google.com/specimen/Moderat
- heading: ApfelGrotezk — https://fonts.google.com/specimen/ApfelGrotezk

## Visual Assets

- Logo: https://enveda.com/wp-content/themes/enveda/img/enveda-logo-white.svg
- Favicon: https://enveda.com/favicon.ico

## UI Components

- buttonPrimary: background=#6670C0, textColor=#F8F9FA, borderColor=#F8F9FA, borderRadius=100px, shadow=none
- buttonSecondary: background=#F5F5F5, textColor=#F8F9FA, borderColor=#F8F9FA, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: scientific and medical professionals

## Enveda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ms2mol_translation**
  - Image: https://i.vimeocdn.com/video/1957463873-1bc50524d1e56c7937b9683460b90322b75291f0eef145050633286dde527995-d?f=webp
  - Source: https://enveda.com/the-chemical-code-opportunity/
- **Breaking Barriers: Simultaneous Target and Drug Discovery at Scale**
  - Image: https://enveda.com/wp-content/uploads/2025/01/enveda-blog-targeted.png
  - Source: https://enveda.com/breaking-barriers-simultaneous-target-and-drug-discovery-at-scale/
- **Artemisinins, Malaria, and The Quest to Systematize Collaboration between  Nature and Scientists (Cures and Nobel Prizes)**
  - Image: https://enveda.com/wp-content/uploads/2024/11/simone-garritano-i2AUPaj1iSY-unsplash-scaled.jpg
  - Source: https://enveda.com/artemisinins-malaria-and-the-quest-to-systematize-collaboration-between-nature-and-scientists-cures-and-nobel-prizes/
- **Exclusive: Biotech's Latest Unicorn Uses AI to Mine Nature's Medicine Chest**
  - Image: https://enveda.com/wp-content/uploads/2025/09/Enveda-Blog-Bloomberg-2.png
  - Source: https://enveda.com/news/enveda-cracking-the-chemical-code-of-life-with-ai/
- **People**
  - Image: https://enveda.com/wp-content/themes/enveda/img/blue-blur.png
  - Source: https://enveda.com/people/
- **Enveda collects another $150M for I&I drug, sprawling pipeline of  preclinical assets**
  - Image: https://enveda.com/wp-content/uploads/2025/09/Enveda-Blog-Endpoint-News.jpg
  - Source: https://enveda.com/news/enveda-collects-another-150m-for-ii-drug-sprawling-pipeline-of-preclinical-assets/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ApfelGrotezk",
      "role": "heading"
    },
    {
      "family": "Moderat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6670C0",
    "secondary": "#BD0028",
    "accent": "#6670C0",
    "background": "#F5F5F5",
    "textPrimary": "#00022B",
    "link": "#00022B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "ApfelGrotezk"
    },
    "fontStacks": {
      "heading": [
        "ApfelGrotezk"
      ],
      "body": [
        "ApfelGrotezk"
      ],
      "paragraph": [
        "ApfelGrotezk"
      ]
    },
    "fontSizes": {
      "h1": "95.15px",
      "h2": "71.04px",
      "body": "21.7263px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6670C0",
      "textColor": "#F8F9FA",
      "borderColor": "#F8F9FA",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#F8F9FA",
      "borderColor": "#F8F9FA",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://enveda.com/wp-content/themes/enveda/img/enveda-logo-white.svg",
    "favicon": "https://enveda.com/favicon.ico",
    "ogImage": null,
    "logoHref": "https://enveda.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enveda'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See Our Pipeline",
      "reasoning": "Button #1 has a vibrant blue background (#6670C0), which is the brand color, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Join Us",
      "reasoning": "Button #0 has a light background (#F5F5F5) and serves as a secondary option with less visual prominence compared to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientific and medical professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enveda'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```