# Eon Brand Identity

A complete profile of **Eon**'s visual system — colors, typography, components, and personality — extracted from https://www.eon.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/eon
- Machine-readable JSON: https://characterquilt.com/branding/eon.json
- Per-page llms.txt: https://characterquilt.com/branding/eon/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F87A21 |
| Accent | #F87A21 |
| Body Font | Tahoma |
| Heading Font | Neutra |

## Color Palette

- primary: #F87A21
- secondary: #FFD7B2
- accent: #F87A21
- background: #FFFEFA
- textPrimary: #02151E
- link: #02151E

## Typography

- primary: Tahoma — https://fonts.google.com/specimen/Tahoma
- heading: Neutra — https://fonts.google.com/specimen/Neutra

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2090%2029%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M61.2922%209.02762C61.2922%204.09214%2064.7992%200.662109%2069.6178%200.662109C74.4364%200.662109%2077.9434%204.09214%2077.9434%209.02762V20.4664C77.9434%2021.3608%2078.2355%2022.1311%2078.7503%2022.6819C79.2661%2023.2338%2079.983%2023.5398%2080.7777%2023.5398C81.5724%2023.5398%2082.2892%2023.2338%2082.8051%2022.6819C83.3199%2022.1311%2083.6119%2021.3608%2083.6119%2020.4664V1.06068H89.1033V20.1875C89.1033%2024.9262%2085.6335%2028.4733%2080.7777%2028.4733C75.9604%2028.4733%2072.4521%2024.925%2072.4521%2020.1875V8.62905C72.4521%207.73472%2072.16%206.96431%2071.6452%206.41355C71.1294%205.86175%2070.4125%205.55572%2069.6178%205.55572C68.8231%205.55572%2068.1063%205.86175%2067.5904%206.41355C67.0756%206.96431%2066.7836%207.73472%2066.7836%208.62905V28.0747H61.2922V9.02762Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M28.229%2014.5677C28.229%206.88157%2034.2079%200.662109%2042.4136%200.662109C50.6195%200.662109%2056.5982%206.88157%2056.5982%2014.5677C56.5982%2022.2539%2050.6195%2028.4733%2042.4136%2028.4733C34.2079%2028.4733%2028.229%2022.2539%2028.229%2014.5677ZM42.4136%206.15355C37.8884%206.15355%2034.2785%209.95526%2034.2785%2014.5677C34.2785%2019.18%2037.8884%2022.9818%2042.4136%2022.9818C46.939%2022.9818%2050.5487%2019.18%2050.5487%2014.5677C50.5487%209.95526%2046.939%206.15355%2042.4136%206.15355Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0.89624%206.19572C0.89624%203.35856%203.1962%201.05859%206.03336%201.05859H24.6672V6.15148H8.98275C7.38308%206.15148%206.1884%207.34614%206.1884%208.94582V9.02553C6.1884%2010.6252%207.38308%2011.8199%208.98275%2011.8199H22.6743V16.9128H9.18203C7.46279%2016.9128%206.1884%2018.1871%206.1884%2019.9064V19.986C6.1884%2021.7053%207.46279%2022.9797%209.18203%2022.9797H24.6672V28.0727H6.03336C3.19622%2028.0727%200.89624%2025.7726%200.89624%2022.9355V6.19572Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbd1/675ab1d60fb117a2f287dc62_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6728a53e42fda9e629eb3ed6/672a2f7a6d97e6ab9f07f37e_og.webp

## UI Components

- buttonPrimary: background=#F87A21, textColor=#02151E, borderRadius=64px, shadow=none
- buttonSecondary: background=transparent, textColor=#36464E, borderColor=#36464E, borderRadius=64px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Eon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Why S3 Versioning Isn't a Backup Solution (and What to Do Instead) | Eon**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/69863ebecc506cb6183d93b4_s3-versioning-backup.webp
  - Source: https://www.eon.io/blog/s3-versioning-backup
- **Cloud Storage & Data Access Resources - Case Studies, Blog & CBPM Insights**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/69dd59d638d3fd59f097c42b_Ai%20agent.jpg
  - Source: https://www.eon.io/resources
- **DynamoDB Day | Eon**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/6908f593d9fa2eb9461cb301_1920x1920.webp
  - Source: https://www.eon.io/event/dynamodb-day
- **Eon's Ransomware Detection for Databases | Eon**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/69cbcfc8a57da3d49be46c11_Log%20Space.jpg
  - Source: https://www.eon.io/blog/ransomware-detection-for-database-backups
- **Multi-Cloud Backup Challenges (and How to Fix Them Without More Tools) | Eon**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/6924cec2d726970ae0cdb360_68cc0eadf6f82e63fd3841c2_why-multi-cloud-backup-fails-legacy-solutions-1.webp
  - Source: https://www.eon.io/blog/multi-cloud-backup-challenges
- **5 Ways to Cut Backup Compliance Costs and Stay Audit Ready | Eon**
  - Image: https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbc5/6924ce774ed467f695584a9c_687a90b7843b5bd1f6a24ac6_cut-cloud-backup-compliance-costs.webp
  - Source: https://www.eon.io/blog/reduce-cloud-backup-compliance-costs

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neutra",
      "role": "heading"
    },
    {
      "family": "Tahoma",
      "role": "body"
    },
    {
      "family": "Matter",
      "role": "body"
    },
    {
      "family": "Helveticanowtext",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F87A21",
    "secondary": "#FFD7B2",
    "accent": "#F87A21",
    "background": "#FFFEFA",
    "textPrimary": "#02151E",
    "link": "#02151E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Tahoma",
      "heading": "Neutra"
    },
    "fontStacks": {
      "heading": [
        "Neutra",
        "Tahoma",
        "sans-serif"
      ],
      "body": [
        "Helveticanowtext",
        "sans-serif"
      ],
      "paragraph": [
        "Neutra",
        "Tahoma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F87A21",
      "textColor": "#02151E",
      "borderRadius": "64px",
      "borderRadiusCorners": {
        "topLeft": "64px",
        "topRight": "64px",
        "bottomRight": "64px",
        "bottomLeft": "64px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#36464E",
      "borderColor": "#36464E",
      "borderRadius": "64px",
      "borderRadiusCorners": {
        "topLeft": "64px",
        "topRight": "64px",
        "bottomRight": "64px",
        "bottomLeft": "64px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2090%2029%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M61.2922%209.02762C61.2922%204.09214%2064.7992%200.662109%2069.6178%200.662109C74.4364%200.662109%2077.9434%204.09214%2077.9434%209.02762V20.4664C77.9434%2021.3608%2078.2355%2022.1311%2078.7503%2022.6819C79.2661%2023.2338%2079.983%2023.5398%2080.7777%2023.5398C81.5724%2023.5398%2082.2892%2023.2338%2082.8051%2022.6819C83.3199%2022.1311%2083.6119%2021.3608%2083.6119%2020.4664V1.06068H89.1033V20.1875C89.1033%2024.9262%2085.6335%2028.4733%2080.7777%2028.4733C75.9604%2028.4733%2072.4521%2024.925%2072.4521%2020.1875V8.62905C72.4521%207.73472%2072.16%206.96431%2071.6452%206.41355C71.1294%205.86175%2070.4125%205.55572%2069.6178%205.55572C68.8231%205.55572%2068.1063%205.86175%2067.5904%206.41355C67.0756%206.96431%2066.7836%207.73472%2066.7836%208.62905V28.0747H61.2922V9.02762Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M28.229%2014.5677C28.229%206.88157%2034.2079%200.662109%2042.4136%200.662109C50.6195%200.662109%2056.5982%206.88157%2056.5982%2014.5677C56.5982%2022.2539%2050.6195%2028.4733%2042.4136%2028.4733C34.2079%2028.4733%2028.229%2022.2539%2028.229%2014.5677ZM42.4136%206.15355C37.8884%206.15355%2034.2785%209.95526%2034.2785%2014.5677C34.2785%2019.18%2037.8884%2022.9818%2042.4136%2022.9818C46.939%2022.9818%2050.5487%2019.18%2050.5487%2014.5677C50.5487%209.95526%2046.939%206.15355%2042.4136%206.15355Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0.89624%206.19572C0.89624%203.35856%203.1962%201.05859%206.03336%201.05859H24.6672V6.15148H8.98275C7.38308%206.15148%206.1884%207.34614%206.1884%208.94582V9.02553C6.1884%2010.6252%207.38308%2011.8199%208.98275%2011.8199H22.6743V16.9128H9.18203C7.46279%2016.9128%206.1884%2018.1871%206.1884%2019.9064V19.986C6.1884%2021.7053%207.46279%2022.9797%209.18203%2022.9797H24.6672V28.0727H6.03336C3.19622%2028.0727%200.89624%2025.7726%200.89624%2022.9355V6.19572Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/675ab1d60fb117a2f287dbd1/675ab1d60fb117a2f287dc62_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6728a53e42fda9e629eb3ed6/672a2f7a6d97e6ab9f07f37e_og.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 24,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Eon'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0 with text 'Get a Demo' uses the vibrant brand color #F87A21, making it the most prominent and action-oriented CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Explore Trust Center",
      "reasoning": "Button #3 'Explore Trust Center' has a transparent background, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Eon'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```