{ "name": "EquipmentShare", "slug": "equipmentshare", "domain": "https://www.equipmentshare.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Trade Gothic Next", "role": "body" } ], "colors": { "primary": "#F16622", "secondary": "#FCE0D3", "accent": "#F16622", "background": "#FFFFFF", "textPrimary": "#24242D", "link": "#FD6600" }, "typography": { "fontFamilies": { "primary": "Trade Gothic Next", "heading": "Trade Gothic Next" }, "fontStacks": { "heading": [ "trade-gothic-next", "sans-serif" ], "body": [ "trade-gothic-next", "sans-serif" ], "paragraph": [ "trade-gothic-next-condensed", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "transparent", "textColor": "#24242D", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F16622", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#24242D", "borderColor": "#F16622", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/6904da9e57a68f97541e5b62_ES%20Logo.svg", "favicon": "https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/615b728bc86ddc3555605abc_EquipmentShare-Favicon.png", "ogImage": "https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/620bbc52f1de86cc1ff1e219_Company%20Page-100.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, and links to the homepage. It matches the brand name 'EquipmentShare' and is the most prominent logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Apply Now", "reasoning": "Button #10 'Apply Now' uses the vibrant brand color #F16622, which is a strong indicator of a primary CTA. The text 'Apply Now' is action-oriented, making it a clear primary call-to-action." }, "secondary": { "index": 4, "text": "GET STARTED", "reasoning": "Button #3 'GET STARTED' has a transparent background with a border color matching the brand, making it a suitable secondary CTA. It contrasts with the primary button's solid color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction industry professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and links to the homepage. It matches the brand name 'EquipmentShare' and is the most prominent logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/763cca809e.webp", "alt": "Sany Oil Filter 60276787 | Sany Parts Catalog – EquipmentShare Parts Store", "source_url": "https://shop.equipmentshare.com/products/sany-oil-filter-60276787?srsltid=AfmBOoopLraqXPTsvZFwjHcCGGLw8HoG2zZGA3kVdoYHXi0DGN8YRSmZ", "image_url": "http://shop.equipmentshare.com/cdn/shop/products/60276787_1_SANY.png?v=1679586892", "width": 4000, "height": 4000, "bytes": 279066, "query": "site:equipmentshare.com", "query_suffix": "site:equipmentshare.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/06628f884c.webp", "alt": "Articles and Resources | EquipmentShare", "source_url": "https://www.equipmentshare.com/articles", "image_url": "https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69e655e7e687ca00a3994f0c_ES26-101_BlogImage_GivingBackWeek_1200x627_4.16.26_v2.webp", "width": 800, "height": 418, "bytes": 217712, "query": "site:equipmentshare.com blog", "query_suffix": "site:equipmentshare.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/4e488b99ec.webp", "alt": "EquipmentShare Debuts on Nasdaq as “EQPT”, Advancing the Digital Transformation of Construction", "source_url": "https://www.equipmentshare.com/press-releases/equipmentshare-debuts-on-nasdaq-as-eqpt-advancing-the-digital-transformation-of-construction", "image_url": "https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69739727a192594f2ba3e8e3_eqpt-bell-ringing-1-23-26-final%20(1).JPG", "width": 6000, "height": 4000, "bytes": 722052, "query": "site:equipmentshare.com", "query_suffix": "site:equipmentshare.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/816a8ebd96.webp", "alt": "Articles and Resources | EquipmentShare", "source_url": "https://www.equipmentshare.com/articles", "image_url": "https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69b428e5f6def7150bf64df2_Wichita%20Project%20Blog%20Thumbnail.jpg", "width": 300, "height": 225, "bytes": 34492, "query": "site:equipmentshare.com blog", "query_suffix": "site:equipmentshare.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/794a239167.webp", "alt": "Access Work Order and Asset from Time Card in Link Mobile App | EquipmentShare and T3 Release Notes", "source_url": "https://updates.equipmentshare.com/release/B9Fap-access-work-order-and-asset-from-time-card-in-link-mobile-app", "image_url": "https://assets.releasenotes.io/production/team-1990/68275c581fd96_clock_in_screen.png", "width": 3472, "height": 3192, "bytes": 2012199, "query": "site:equipmentshare.com", "query_suffix": "site:equipmentshare.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/equipmentshare/037ccbc4b8.webp", "alt": "Articles and Resources | EquipmentShare", "source_url": "https://www.equipmentshare.com/articles", "image_url": "https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69c13ccd99e798b5d4f890c5_GearHub%20Blog%20Thumbnail.jpg", "width": 300, "height": 225, "bytes": 28178, "query": "site:equipmentshare.com blog", "query_suffix": "site:equipmentshare.com blog" } ], "font_resources": [ { "family": "Trade Gothic Next", "google_fonts_url": "https://fonts.google.com/specimen/Trade+Gothic+Next" }, { "family": "Trade Gothic Next", "google_fonts_url": "https://fonts.google.com/specimen/Trade+Gothic+Next" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Trade+Gothic+Next&family=Trade+Gothic+Next&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/equipmentshare", "agent_instructions": "You are designing or implementing in EquipmentShare's brand identity.\n\n# Brand profile\n- Company: EquipmentShare\n- Source: https://www.equipmentshare.com\n- Color scheme: light\n\n# Colors\n- primary: #F16622\n- secondary: #FCE0D3\n- accent: #F16622\n- background: #FFFFFF\n- textPrimary: #24242D\n- link: #FD6600\n\n# Typography\n- primary: Trade Gothic Next — https://fonts.google.com/specimen/Trade+Gothic+Next\n- heading: Trade Gothic Next — https://fonts.google.com/specimen/Trade+Gothic+Next\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#24242D, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F16622, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=transparent, textColor=#24242D, borderColor=#F16622, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction industry professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/equipmentshare.json", "page_markdown": "# EquipmentShare Brand Identity\n\nA complete profile of **EquipmentShare**'s visual system — colors, typography, components, and personality — extracted from https://www.equipmentshare.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/equipmentshare\n- Machine-readable JSON: https://characterquilt.com/branding/equipmentshare.json\n- Per-page llms.txt: https://characterquilt.com/branding/equipmentshare/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #F16622 |\n| Accent | #F16622 |\n| Body Font | Trade Gothic Next |\n| Heading Font | Trade Gothic Next |\n\n## Color Palette\n\n- primary: #F16622\n- secondary: #FCE0D3\n- accent: #F16622\n- background: #FFFFFF\n- textPrimary: #24242D\n- link: #FD6600\n\n## Typography\n\n- primary: Trade Gothic Next — https://fonts.google.com/specimen/Trade+Gothic+Next\n- heading: Trade Gothic Next — https://fonts.google.com/specimen/Trade+Gothic+Next\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/6904da9e57a68f97541e5b62_ES%20Logo.svg\n- Favicon: https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/615b728bc86ddc3555605abc_EquipmentShare-Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/620bbc52f1de86cc1ff1e219_Company%20Page-100.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#24242D, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#F16622, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=transparent, textColor=#24242D, borderColor=#F16622, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction industry professionals\n\n## EquipmentShare Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Sany Oil Filter 60276787 | Sany Parts Catalog – EquipmentShare Parts Store**\n - Image: http://shop.equipmentshare.com/cdn/shop/products/60276787_1_SANY.png?v=1679586892\n - Source: https://shop.equipmentshare.com/products/sany-oil-filter-60276787?srsltid=AfmBOoopLraqXPTsvZFwjHcCGGLw8HoG2zZGA3kVdoYHXi0DGN8YRSmZ\n- **Articles and Resources | EquipmentShare**\n - Image: https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69e655e7e687ca00a3994f0c_ES26-101_BlogImage_GivingBackWeek_1200x627_4.16.26_v2.webp\n - Source: https://www.equipmentshare.com/articles\n- **EquipmentShare Debuts on Nasdaq as “EQPT”, Advancing the Digital Transformation of Construction**\n - Image: https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69739727a192594f2ba3e8e3_eqpt-bell-ringing-1-23-26-final%20(1).JPG\n - Source: https://www.equipmentshare.com/press-releases/equipmentshare-debuts-on-nasdaq-as-eqpt-advancing-the-digital-transformation-of-construction\n- **Articles and Resources | EquipmentShare**\n - Image: https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69b428e5f6def7150bf64df2_Wichita%20Project%20Blog%20Thumbnail.jpg\n - Source: https://www.equipmentshare.com/articles\n- **Access Work Order and Asset from Time Card in Link Mobile App | EquipmentShare and T3 Release Notes**\n - Image: https://assets.releasenotes.io/production/team-1990/68275c581fd96_clock_in_screen.png\n - Source: https://updates.equipmentshare.com/release/B9Fap-access-work-order-and-asset-from-time-card-in-link-mobile-app\n- **Articles and Resources | EquipmentShare**\n - Image: https://cdn.prod.website-files.com/6103ec620a0d5041b36face6/69c13ccd99e798b5d4f890c5_GearHub%20Blog%20Thumbnail.jpg\n - Source: https://www.equipmentshare.com/articles\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Trade Gothic Next\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#F16622\",\n \"secondary\": \"#FCE0D3\",\n \"accent\": \"#F16622\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#24242D\",\n \"link\": \"#FD6600\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Trade Gothic Next\",\n \"heading\": \"Trade Gothic Next\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"trade-gothic-next\",\n \"sans-serif\"\n ],\n \"body\": [\n \"trade-gothic-next\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"trade-gothic-next-condensed\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"64px\",\n \"body\": \"12px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"5px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#24242D\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#F16622\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": \"5px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#24242D\",\n \"borderColor\": \"#F16622\",\n \"borderRadius\": \"5px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"5px\",\n \"topRight\": \"5px\",\n \"bottomRight\": \"5px\",\n \"bottomLeft\": \"5px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/6904da9e57a68f97541e5b62_ES%20Logo.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/615b728bc86ddc3555605abc_EquipmentShare-Favicon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/60cb2013a506c737cfeddf74/620bbc52f1de86cc1ff1e219_Company%20Page-100.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 2,\n \"reasoning\": \"Selected #2 because it is visible, located in the header, and links to the homepage. It matches the brand name 'EquipmentShare' and is the most prominent logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 5,\n \"text\": \"Apply Now\",\n \"reasoning\": \"Button #10 'Apply Now' uses the vibrant brand color #F16622, which is a strong indicator of a primary CTA. The text 'Apply Now' is action-oriented, making it a clear primary call-to-action.\"\n },\n \"secondary\": {\n \"index\": 4,\n \"text\": \"GET STARTED\",\n \"reasoning\": \"Button #3 'GET STARTED' has a transparent background with a border color matching the brand, making it a suitable secondary CTA. It contrasts with the primary button's solid color.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"construction industry professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 2,\n \"selectedLogoReasoning\": \"Selected #2 because it is visible, located in the header, and links to the homepage. It matches the brand name 'EquipmentShare' and is the most prominent logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }