# Ergo Brand Identity

A complete profile of **Ergo**'s visual system — colors, typography, components, and personality — extracted from https://joinergo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ergo
- Machine-readable JSON: https://characterquilt.com/branding/ergo.json
- Per-page llms.txt: https://characterquilt.com/branding/ergo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B2D33 |
| Accent | #C6D8DE |
| Body Font | General Sans |
| Heading Font | Geist |

## Color Palette

- primary: #1B2D33
- secondary: #0000EE
- accent: #C6D8DE
- background: #FFFFFF
- textPrimary: #052233
- link: #052233

## Typography

- primary: General Sans — https://fonts.google.com/specimen/General+Sans
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://framerusercontent.com/images/ve7KbHG7oaVIYk0VgTpdOY6POhk.svg?width=2332&height=648
- Favicon: https://framerusercontent.com/images/ox5Y6MC8yeG6MMXF17EzDqCCrHY.png
- Social card (og:image): https://framerusercontent.com/images/FD3VMuR9IVzJjE9ubGfoi6QGgOE.png

## UI Components

- buttonPrimary: background=#C6D8DE, textColor=#0000EE, borderRadius=9px, shadow=none
- buttonSecondary: background=#FAFAFA, textColor=#0000EE, borderRadius=9px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking ergonomic solutions

## Ergo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ergo**
  - Image: https://framerusercontent.com/images/v6WKAxaefXMG5lQXD8gSqgb2U.jpg
  - Source: https://joinergo.com/company
- **Ergo**
  - Image: https://framerusercontent.com/images/6VZuYGnoR7X28xRmRcxDQytKrw.jpg
  - Source: https://joinergo.com/company
- **Ergo**
  - Image: https://framerusercontent.com/images/ElGqB2JGPKrNqR40eGgGwPzREw.png?width=3840&height=2160
  - Source: https://joinergo.com/
- **Ergo**
  - Image: https://framerusercontent.com/images/gTu3A6h8raO4xbpNEarwV2K5r8.png?width=2260&height=1270
  - Source: https://joinergo.com/
- **Ergo**
  - Image: https://framerusercontent.com/images/m7CcsGZTgCHn1xc4h0hS7P5agA.png?width=1944&height=1350
  - Source: https://joinergo.com/
- **Ergo**
  - Image: https://framerusercontent.com/images/FD3VMuR9IVzJjE9ubGfoi6QGgOE.png
  - Source: https://joinergo.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "General Sans",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#1B2D33",
    "secondary": "#0000EE",
    "accent": "#C6D8DE",
    "background": "#FFFFFF",
    "textPrimary": "#052233",
    "link": "#052233"
  },
  "typography": {
    "fontFamilies": {
      "primary": "General Sans",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "33px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C6D8DE",
      "textColor": "#0000EE",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#0000EE",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/ve7KbHG7oaVIYk0VgTpdOY6POhk.svg?width=2332&height=648",
    "favicon": "https://framerusercontent.com/images/ox5Y6MC8yeG6MMXF17EzDqCCrHY.png",
    "ogImage": "https://framerusercontent.com/images/FD3VMuR9IVzJjE9ubGfoi6QGgOE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 with text 'Get Started' has a distinct blue background (#C6D8DE), which is vibrant and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Sign Up",
      "reasoning": "Button #3 with text 'Sign Up' has a light background (#FAFAFA), which contrasts with the primary button's color, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking ergonomic solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```