{
  "name": "ErudiFi",
  "slug": "erudifi",
  "domain": "http://www.erudifi.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Montserrat",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#4587EF",
      "accent": "#1279FD",
      "background": "#FFFFFF",
      "textPrimary": "#3F4144",
      "link": "#1279FD"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Montserrat",
        "heading": "Montserrat"
      },
      "fontStacks": {
        "heading": [
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "16px",
        "h2": "21px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 12,
      "borderRadius": "5px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#363636",
        "borderColor": "#C4C4C4",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#4587EF",
        "textColor": "#FFFFFF",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#3B3D40",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/5b38a4d3-erudifi-logo.svg",
      "favicon": null,
      "ogImage": null
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. The source URL contains 'erudifi-logo', indicating it is the brand logo.",
      "confidence": 0.85,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Learn More",
        "reasoning": "Button #1 has a vibrant blue background (#4587EF), which is the brand color, making it stand out as the primary call-to-action. The text 'Learn More' is action-oriented, supporting its role as the primary CTA."
      },
      "secondary": {
        "index": 0,
        "text": "Contact",
        "reasoning": "Button #0 has a white background (#FFFFFF) and a more subdued appearance, making it suitable as a secondary button. The text 'Contact' suggests a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "students and educational institutions in Southeast Asia"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. The source URL contains 'erudifi-logo', indicating it is the brand logo.",
          "confidence": 0.85
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/c28fb6b0c8.webp",
      "alt": "Erudifi",
      "source_url": "https://erudifi.com/",
      "image_url": "https://erudifi.com/images/values.jpeg",
      "width": 836,
      "height": 1230,
      "bytes": 103566,
      "query": "site:erudifi.com",
      "query_suffix": "site:erudifi.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/72e8d261db.webp",
      "alt": "Erudifi",
      "source_url": "https://erudifi.com/",
      "image_url": "https://erudifi.com/images/platform-bukas.jpeg",
      "width": 1112,
      "height": 834,
      "bytes": 87391,
      "query": "site:erudifi.com",
      "query_suffix": "site:erudifi.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/119d20c04e.webp",
      "alt": "Erudifi",
      "source_url": "https://erudifi.com/",
      "image_url": "https://erudifi.com/images/platform-danacita.png",
      "width": 1112,
      "height": 834,
      "bytes": 207029,
      "query": "site:erudifi.com",
      "query_suffix": "site:erudifi.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/973ddba21d.webp",
      "alt": "Education Financing in Southeast Asia",
      "source_url": "https://www.erudifi.com/",
      "image_url": "https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/4976624c-dsc04544_10kg0dn08w0dn05s00001o.jpg",
      "width": 320,
      "height": 491,
      "bytes": 27586,
      "query": "site:erudifi.com",
      "query_suffix": "site:erudifi.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/d135add8be.webp",
      "alt": "How Education Financing Is Changing Student Outcomes",
      "source_url": "https://60decibels.com/insights/erudifi/",
      "image_url": "https://60decibels.com/wp-content/uploads/2026/03/Blog2026-03-ErudiFi.png",
      "width": 1200,
      "height": 694,
      "bytes": 237554,
      "query": "\"ErudiFi\" ad",
      "query_suffix": "\"ErudiFi\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/erudifi/7ad69b8eb8.webp",
      "alt": "Monk's Hill Ventures | ErudiFi – GPCA",
      "source_url": "https://www.globalprivatecapital.org/research/monks-hill-ventures-erudifi/",
      "image_url": "https://www.globalprivatecapital.org/app/uploads/2025/05/Monks-Hill-Ventures-ErudiFi-NW.png",
      "width": 1200,
      "height": 310,
      "bytes": 422180,
      "query": "\"ErudiFi\" ad",
      "query_suffix": "\"ErudiFi\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    },
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Montserrat&family=Montserrat&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/erudifi",
  "agent_instructions": "You are designing or implementing in ErudiFi's brand identity.\n\n# Brand profile\n- Company: ErudiFi\n- Source: http://www.erudifi.com\n- Color scheme: light\n\n# Colors\n- primary: #4587EF\n- accent: #1279FD\n- background: #FFFFFF\n- textPrimary: #3F4144\n- link: #1279FD\n\n# Typography\n- primary: Montserrat — https://fonts.google.com/specimen/Montserrat\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Montserrat&family=Montserrat&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#363636, borderColor=#C4C4C4, borderRadius=5px, shadow=none\n- buttonPrimary: background=#4587EF, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#3B3D40, borderRadius=5px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: students and educational institutions in Southeast Asia\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/erudifi.json",
  "page_markdown": "# ErudiFi Brand Identity\n\nA complete profile of **ErudiFi**'s visual system — colors, typography, components, and personality — extracted from http://www.erudifi.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/erudifi\n- Machine-readable JSON: https://characterquilt.com/branding/erudifi.json\n- Per-page llms.txt: https://characterquilt.com/branding/erudifi/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4587EF |\n| Accent | #1279FD |\n| Body Font | Montserrat |\n| Heading Font | Montserrat |\n\n## Color Palette\n\n- primary: #4587EF\n- accent: #1279FD\n- background: #FFFFFF\n- textPrimary: #3F4144\n- link: #1279FD\n\n## Typography\n\n- primary: Montserrat — https://fonts.google.com/specimen/Montserrat\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\n## Visual Assets\n\n- Logo: https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/5b38a4d3-erudifi-logo.svg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#363636, borderColor=#C4C4C4, borderRadius=5px, shadow=none\n- buttonPrimary: background=#4587EF, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#3B3D40, borderRadius=5px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: students and educational institutions in Southeast Asia\n\n## ErudiFi Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Erudifi**\n  - Image: https://erudifi.com/images/values.jpeg\n  - Source: https://erudifi.com/\n- **Erudifi**\n  - Image: https://erudifi.com/images/platform-bukas.jpeg\n  - Source: https://erudifi.com/\n- **Erudifi**\n  - Image: https://erudifi.com/images/platform-danacita.png\n  - Source: https://erudifi.com/\n- **Education Financing in Southeast Asia**\n  - Image: https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/4976624c-dsc04544_10kg0dn08w0dn05s00001o.jpg\n  - Source: https://www.erudifi.com/\n- **How Education Financing Is Changing Student Outcomes**\n  - Image: https://60decibels.com/wp-content/uploads/2026/03/Blog2026-03-ErudiFi.png\n  - Source: https://60decibels.com/insights/erudifi/\n- **Monk's Hill Ventures | ErudiFi – GPCA**\n  - Image: https://www.globalprivatecapital.org/app/uploads/2025/05/Monks-Hill-Ventures-ErudiFi-NW.png\n  - Source: https://www.globalprivatecapital.org/research/monks-hill-ventures-erudifi/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Montserrat\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#4587EF\",\n    \"accent\": \"#1279FD\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#3F4144\",\n    \"link\": \"#1279FD\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Montserrat\",\n      \"heading\": \"Montserrat\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"21px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 12,\n    \"borderRadius\": \"5px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#363636\",\n      \"borderColor\": \"#C4C4C4\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#4587EF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#3B3D40\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/5b38a4d3-erudifi-logo.svg\",\n    \"favicon\": null,\n    \"ogImage\": null\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. The source URL contains 'erudifi-logo', indicating it is the brand logo.\",\n    \"confidence\": 0.85,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Learn More\",\n      \"reasoning\": \"Button #1 has a vibrant blue background (#4587EF), which is the brand color, making it stand out as the primary call-to-action. The text 'Learn More' is action-oriented, supporting its role as the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Contact\",\n      \"reasoning\": \"Button #0 has a white background (#FFFFFF) and a more subdued appearance, making it suitable as a secondary button. The text 'Contact' suggests a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"students and educational institutions in Southeast Asia\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. The source URL contains 'erudifi-logo', indicating it is the brand logo.\",\n        \"confidence\": 0.85\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}