# Escher Reality Brand Identity

A complete profile of **Escher Reality**'s visual system — colors, typography, components, and personality — extracted from http://www.escherreality.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/escher-reality
- Machine-readable JSON: https://characterquilt.com/branding/escher-reality.json
- Per-page llms.txt: https://characterquilt.com/branding/escher-reality/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #409EFF |
| Accent | #FFD200 |
| Body Font | Inter |
| Heading Font | Playfair Display |

## Color Palette

- primary: #409EFF
- secondary: #003366
- accent: #FFD200
- background: #FFFFFF
- textPrimary: #000000
- link: #FFD200

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Favicon: https://www.escherreality.com/wp-content/uploads/2023/03/cropped-e0260bd7b456486e8b319e0b358e6c1a-32x32.png

## UI Components

- input: background=transparent, textColor=#495057, borderColor=#CED4DA, borderRadius=2.5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology enthusiasts

## Escher Reality Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AR in Casinos: Revolutionizing Gaming Experiences - New Reality Tehnologii**
  - Image: https://www.escherreality.com/wp-content/uploads/2025/07/image-89.jpg
  - Source: https://www.escherreality.com/how-augmented-reality-is-transforming-casino-gaming-experiences/
- **Alberto Garcia, Author at New Reality Tehnologii**
  - Image: https://www.escherreality.com/wp-content/uploads/2026/02/image-2026-02-11T153415.804.jpg
  - Source: https://www.escherreality.com/author/sten121212/
- **New Audi With Augmented Reality Technology - New Reality Tehnologii**
  - Image: https://www.escherreality.com/wp-content/uploads/2024/06/image-2024-06-07T163018.525-1024x682.jpg
  - Source: https://www.escherreality.com/new-audi-with-augmented-reality-technology/
- **Best AR Glasses for Steam Deck: A Review of Top Models**
  - Image: https://www.escherreality.com/wp-content/uploads/2023/12/pasted-image-0-2023-12-29T123948.675.jpg
  - Source: https://www.escherreality.com/best-ar-glasses-for-steam-deck/
- **Best VR Golf Game Reviewed: Experience Virtual Fairways**
  - Image: https://www.escherreality.com/wp-content/uploads/2023/12/image.jpeg
  - Source: https://www.escherreality.com/best-vr-golf-game/
- **Sparkhub AR: A Comprehensive Guide**
  - Image: https://www.escherreality.com/wp-content/uploads/2023/12/image-6.png
  - Source: https://www.escherreality.com/sparkhub-ar/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#409EFF",
    "secondary": "#003366",
    "accent": "#FFD200",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFD200"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "48px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#495057",
      "borderColor": "#CED4DA",
      "borderRadius": "2.5px",
      "borderRadiusCorners": {
        "topLeft": "2.5px",
        "topRight": "2.5px",
        "bottomRight": "2.5px",
        "bottomLeft": "2.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.escherreality.com/wp-content/uploads/2023/03/cropped-e0260bd7b456486e8b319e0b358e6c1a-32x32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only tiny/invisible/UI icons. All candidates are too small and do not clearly represent the brand 'New Reality Tehnologii'.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. All candidates are too small and do not clearly represent the brand 'New Reality Tehnologii'.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```