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      "accent": "#614FD6",
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        "heading": "Plus Jakarta Sans"
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          "sans-serif"
        ],
        "paragraph": [
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          "Tahoma",
          "sans-serif"
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      "fontSizes": {
        "h1": "56px",
        "h2": "26px",
        "body": "17.6px"
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    "spacing": {
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      "borderRadius": "4px"
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    "components": {
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        "background": "#0B0C1E",
        "textColor": "#F3F3F3",
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        "borderRadiusCorners": {
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          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#614FD6",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
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          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px"
      },
      "buttonSecondary": {
        "background": "#060813",
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        "borderRadius": "0px",
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          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
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        "shadow": "none"
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    },
    "images": {
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      "favicon": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png"
    },
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      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
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        "index": 0,
        "text": "Get Started",
        "reasoning": "Button #0 'Get Started' uses a vibrant brand color (#614FD6) and has action-oriented text, making it the primary CTA."
      },
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        "index": 2,
        "text": "Log inBook a Call",
        "reasoning": "Button #2 'Log inBook a Call' has a different background color (#060813) and serves a secondary function, making it suitable as the secondary CTA."
      },
      "confidence": 0.95
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    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals seeking cost optimization solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
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  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/espresso-ai/7541eb8b4f.webp",
      "alt": "Three Questions To Ask Before Panicking About Your Snowflake Bill",
      "source_url": "https://espresso.ai/post/when-should-you-care-about-snowflake-costs",
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      "alt": "Espresso AI | Schedule a Demo",
      "source_url": "https://espresso.ai/demo",
      "image_url": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff222ae50293c0045e1a3_Screenshot%202025-07-22%20at%204.18.10%E2%80%AFPM.png",
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      "alt": "Ben Lerner | Espresso AI",
      "source_url": "https://espresso.ai/authors/ben-lerner",
      "image_url": "https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/69022e9978c6e2e7b3fc48d1_Databricks%20(8).png",
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      "alt": "Snowflake and Databricks Cost Optimization | Espresso AI",
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      "alt": "Ben Lerner | Espresso AI",
      "source_url": "https://espresso.ai/authors/ben-lerner",
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  "font_resources": [
    {
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      "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Sans"
    },
    {
      "family": "Plus Jakarta Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans&family=Plus+Jakarta+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/espresso-ai",
  "agent_instructions": "You are designing or implementing in Espresso AI's brand identity.\n\n# Brand profile\n- Company: Espresso AI\n- Source: https://espresso.ai/\n- Color scheme: dark\n\n# Colors\n- primary: #14152E\n- secondary: #342C75\n- accent: #614FD6\n- background: #060813\n- textPrimary: #060813\n- link: #614FD6\n\n# Typography\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans&family=Plus+Jakarta+Sans&display=swap\">\n\n# UI Components\n- input: background=#0B0C1E, textColor=#F3F3F3, borderColor=null, borderRadius=4px, shadow=none\n- buttonPrimary: background=#614FD6, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px\n- buttonSecondary: background=#060813, textColor=#CBCBCE, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals seeking cost optimization solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/espresso-ai.json",
  "page_markdown": "# Espresso AI Brand Identity\n\nA complete profile of **Espresso AI**'s visual system — colors, typography, components, and personality — extracted from https://espresso.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/espresso-ai\n- Machine-readable JSON: https://characterquilt.com/branding/espresso-ai.json\n- Per-page llms.txt: https://characterquilt.com/branding/espresso-ai/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #14152E |\n| Accent | #614FD6 |\n| Body Font | Plus Jakarta Sans |\n| Heading Font | Plus Jakarta Sans |\n\n## Color Palette\n\n- primary: #14152E\n- secondary: #342C75\n- accent: #614FD6\n- background: #060813\n- textPrimary: #060813\n- link: #614FD6\n\n## Typography\n\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/6978d5e5002a227d81585eec_espresso-AI-logo_with-R-white.svg\n- Favicon: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png\n\n## UI Components\n\n- input: background=#0B0C1E, textColor=#F3F3F3, borderColor=null, borderRadius=4px, shadow=none\n- buttonPrimary: background=#614FD6, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px\n- buttonSecondary: background=#060813, textColor=#CBCBCE, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals seeking cost optimization solutions\n\n## Espresso AI Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Three Questions To Ask Before Panicking About Your Snowflake Bill**\n  - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/687ea86cc4e138ec31fd4192_0R4A0455.jpg\n  - Source: https://espresso.ai/post/when-should-you-care-about-snowflake-costs\n- **Espresso AI | Schedule a Demo**\n  - Image: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff222ae50293c0045e1a3_Screenshot%202025-07-22%20at%204.18.10%E2%80%AFPM.png\n  - Source: https://espresso.ai/demo\n- **Ben Lerner | Espresso AI**\n  - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/69022e9978c6e2e7b3fc48d1_Databricks%20(8).png\n  - Source: https://espresso.ai/authors/ben-lerner\n- **Ben Lerner | Espresso AI**\n  - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/69d7f6afaab070f44cfdc5ca_Screenshot%202026-04-09%20at%202.57.42%E2%80%AFPM.png\n  - Source: https://espresso.ai/authors/ben-lerner\n- **Snowflake and Databricks Cost Optimization | Espresso AI**\n  - Image: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png\n  - Source: https://espresso.ai/\n- **Ben Lerner | Espresso AI**\n  - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/6679ce763596daba89bd9bc0_headshot.jpg\n  - Source: https://espresso.ai/authors/ben-lerner\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Plus Jakarta Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#14152E\",\n    \"secondary\": \"#342C75\",\n    \"accent\": \"#614FD6\",\n    \"background\": \"#060813\",\n    \"textPrimary\": \"#060813\",\n    \"link\": \"#614FD6\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Plus Jakarta Sans\",\n      \"heading\": \"Plus Jakarta Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Plusjakartasans\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Plusjakartasans\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Plusjakartasans\",\n        \"Tahoma\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"56px\",\n      \"h2\": \"26px\",\n      \"body\": \"17.6px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#0B0C1E\",\n      \"textColor\": \"#F3F3F3\",\n      \"borderColor\": null,\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#614FD6\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#060813\",\n      \"textColor\": \"#CBCBCE\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/6978d5e5002a227d81585eec_espresso-AI-logo_with-R-white.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get Started\",\n      \"reasoning\": \"Button #0 'Get Started' uses a vibrant brand color (#614FD6) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Log inBook a Call\",\n      \"reasoning\": \"Button #2 'Log inBook a Call' has a different background color (#060813) and serves a secondary function, making it suitable as the secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals seeking cost optimization solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}