# Espresso AI Brand Identity A complete profile of **Espresso AI**'s visual system — colors, typography, components, and personality — extracted from https://espresso.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/espresso-ai - Machine-readable JSON: https://characterquilt.com/branding/espresso-ai.json - Per-page llms.txt: https://characterquilt.com/branding/espresso-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #14152E | | Accent | #614FD6 | | Body Font | Plus Jakarta Sans | | Heading Font | Plus Jakarta Sans | ## Color Palette - primary: #14152E - secondary: #342C75 - accent: #614FD6 - background: #060813 - textPrimary: #060813 - link: #614FD6 ## Typography - primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans - heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/6978d5e5002a227d81585eec_espresso-AI-logo_with-R-white.svg - Favicon: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png ## UI Components - input: background=#0B0C1E, textColor=#F3F3F3, borderColor=null, borderRadius=4px, shadow=none - buttonPrimary: background=#614FD6, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px - buttonSecondary: background=#060813, textColor=#CBCBCE, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals seeking cost optimization solutions ## Espresso AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Three Questions To Ask Before Panicking About Your Snowflake Bill** - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/687ea86cc4e138ec31fd4192_0R4A0455.jpg - Source: https://espresso.ai/post/when-should-you-care-about-snowflake-costs - **Espresso AI | Schedule a Demo** - Image: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff222ae50293c0045e1a3_Screenshot%202025-07-22%20at%204.18.10%E2%80%AFPM.png - Source: https://espresso.ai/demo - **Ben Lerner | Espresso AI** - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/69022e9978c6e2e7b3fc48d1_Databricks%20(8).png - Source: https://espresso.ai/authors/ben-lerner - **Ben Lerner | Espresso AI** - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/69d7f6afaab070f44cfdc5ca_Screenshot%202026-04-09%20at%202.57.42%E2%80%AFPM.png - Source: https://espresso.ai/authors/ben-lerner - **Snowflake and Databricks Cost Optimization | Espresso AI** - Image: https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png - Source: https://espresso.ai/ - **Ben Lerner | Espresso AI** - Image: https://cdn.prod.website-files.com/65dcbc0ed454e053755396ba/6679ce763596daba89bd9bc0_headshot.jpg - Source: https://espresso.ai/authors/ben-lerner ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Plus Jakarta Sans", "role": "body" } ], "colors": { "primary": "#14152E", "secondary": "#342C75", "accent": "#614FD6", "background": "#060813", "textPrimary": "#060813", "link": "#614FD6" }, "typography": { "fontFamilies": { "primary": "Plus Jakarta Sans", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "Plusjakartasans", "Tahoma", "sans-serif" ], "body": [ "Plusjakartasans", "Tahoma", "sans-serif" ], "paragraph": [ "Plusjakartasans", "Tahoma", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "26px", "body": "17.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#0B0C1E", "textColor": "#F3F3F3", "borderColor": null, "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#614FD6", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px" }, "buttonSecondary": { "background": "#060813", "textColor": "#CBCBCE", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/6978d5e5002a227d81585eec_espresso-AI-logo_with-R-white.svg", "favicon": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png", "ogImage": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 'Get Started' uses a vibrant brand color (#614FD6) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "Log inBook a Call", "reasoning": "Button #2 'Log inBook a Call' has a different background color (#060813) and serves a secondary function, making it suitable as the secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals seeking cost optimization solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```