# Estimote, Inc. Brand Identity

A complete profile of **Estimote, Inc.**'s visual system — colors, typography, components, and personality — extracted from http://estimote.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/estimote-inc
- Machine-readable JSON: https://characterquilt.com/branding/estimote-inc.json
- Per-page llms.txt: https://characterquilt.com/branding/estimote-inc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #283C5A |
| Accent | #283C5A |
| Body Font | SlateStd-Bk |
| Heading Font | BrandonText-Medium |

## Color Palette

- primary: #283C5A
- secondary: #E88957
- accent: #283C5A
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: SlateStd-Bk — https://fonts.google.com/specimen/SlateStd-Bk
- heading: BrandonText-Medium — https://fonts.google.com/specimen/BrandonText-Medium

## Visual Assets

- Favicon: https://estimote.com/favicon.ico

## UI Components

- buttonPrimary: background=#283C5A, textColor=#FFFFFF, borderColor=#283C5A, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#283C5A, borderColor=#283C5A, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals and businesses interested in asset tracking and automation solutions.

## Estimote, Inc. Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Reality matters — Building a REALLY cross-functional team with...**
  - Image: https://i.imgur.com/0YyxXmC.png
  - Source: https://blog.estimote.com/post/149408033245/building-a-really-cross-functional-team-with
- **Reality matters — User stories on steroids – how Estimote uses “blog...**
  - Image: https://64.media.tumblr.com/4b376ba8f7aba757f9af2964b1b9e88f/c48210f5bee0aa62-61/s1280x1920/3ccc26f33b6cef3c79a09f8b0a988947f4028d48.png
  - Source: https://blog.estimote.com/post/119525082855/user-stories-on-steroids-how-estimote-uses-blog
- **Reality matters — NASA's Johnson Space Center transcends space and...**
  - Image: https://i.imgur.com/ZY3HtG6.jpg
  - Source: https://blog.estimote.com/post/166963330230/nasas-johnson-space-center-transcends-space-and
- **Reality matters — User stories on steroids – how Estimote uses “blog...**
  - Image: https://64.media.tumblr.com/d1421901a2f58e9aee282af0e8a7adfa/c48210f5bee0aa62-2c/s1280x1920/82281157ee65e62d3d78769ad7fbe82dc4e68792.png
  - Source: https://blog.estimote.com/post/119525082855/user-stories-on-steroids-how-estimote-uses-blog
- **Reality matters — Updated Proximity SDK introduces tag monitoring...**
  - Image: http://assets.blog.estimote.com.s3.amazonaws.com/20180723_proximity_sdk_1.0/PROXIMITY%20BLOGPOST%20ENTER%20EXIT%20EVENTS%20CONSOLA.png
  - Source: https://blog.estimote.com/post/176019935745/updated-proximity-sdk-introduces-tag-monitoring
- **Reality matters — Estimote Indoor Location positioning achieves 30...**
  - Image: http://assets.blog.estimote.com/20170918_indoor-location-arkit/FilmThumbnail.jpg
  - Source: https://blog.estimote.com/post/164903838345/estimote-indoor-location-positioning-achieves-30

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SlateStd-Bk",
      "role": "body"
    },
    {
      "family": "BrandonText-Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#283C5A",
    "secondary": "#E88957",
    "accent": "#283C5A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SlateStd-Bk",
      "heading": "BrandonText-Medium"
    },
    "fontStacks": {
      "heading": [
        "BrandonText-Medium",
        "sans-serif"
      ],
      "body": [
        "SlateStd-Bk"
      ],
      "paragraph": [
        "SlateStd-Bk"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#283C5A",
      "textColor": "#FFFFFF",
      "borderColor": "#283C5A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#283C5A",
      "borderColor": "#283C5A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://estimote.com/favicon.ico",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Buy dev kit with 3 tags for $199",
      "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #283C5A and has action-oriented text 'Buy dev kit with 3 tags for $199', which is a strong call-to-action for purchasing a product."
    },
    "secondary": {
      "index": 4,
      "text": "Download PDF with 200+ use-cases",
      "reasoning": "Button #4 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers additional information ('Download PDF with 200+ use-cases'), which complements the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals and businesses interested in asset tracking and automation solutions."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```