# Etleap Brand Identity

A complete profile of **Etleap**'s visual system — colors, typography, components, and personality — extracted from https://etleap.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/etleap
- Machine-readable JSON: https://characterquilt.com/branding/etleap.json
- Per-page llms.txt: https://characterquilt.com/branding/etleap/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1780F9 |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Gilroy Bold |

## Color Palette

- primary: #1780F9
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #1A1A26
- link: #606073

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Gilroy Bold — https://fonts.google.com/specimen/Gilroy+Bold

## Visual Assets

- Logo: https://framerusercontent.com/images/oAEg0BZwgR2umiNgTOjEPAtadZk.png
- Favicon: https://framerusercontent.com/images/MIGZ5HAifFpqYlc3sTtqsifCKE.svg
- Social card (og:image): https://framerusercontent.com/images/4uqulfTuAM7iY7udMPgBO6bEqME.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=6px, shadow=rgba(24, 129, 250, 0.1) 0px 20px 20px -16px, rgba(24, 129, 250, 0.1) 0px 10px 24px -10px, rgba(24, 129, 250, 0.24) 0px 3px 6px -2px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for data pipeline solutions

## Etleap Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SVG in React - Etleap**
  - Image: https://framerusercontent.com/images/xJv0j5UAILK6c9BkVWmNLVR9y0.webp?width=800&height=400
  - Source: https://etleap.com/blog/svg-in-react
- **Etleap | One tool to ingest and model data**
  - Image: https://framerusercontent.com/images/c3qJSvflBMBtiXCFIrQfJVQ8wtk.png?width=2880&height=3662
  - Source: https://etleap.com/iceberg
- **What is the “length” of a string? - Etleap**
  - Image: https://framerusercontent.com/images/bgKiq9tkePI39vXvGnUsel5LOQ.webp?width=800&height=400
  - Source: https://etleap.com/blog/what-is-the-length-of-a-string
- **SAP Concur**
  - Image: https://docs.etleap.com/images/documentation/sources/applications/sap-concur/erd.jpeg
  - Source: https://docs.etleap.com/documentation/sources/applications/sap-concur/
- **Etleap | One tool to ingest and model data**
  - Image: https://framerusercontent.com/images/qwY198cJnQ23G8IMCdF7WK6KMdw.png?width=746&height=482
  - Source: https://etleap.com/blog
- **Etleap | Iceberg pipeline platform**
  - Image: https://framerusercontent.com/images/jNM43QVfGcHbDc4viwhHFguBY.png?width=3840&height=2160
  - Source: https://etleap.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Gilroy Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1780F9",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A26",
    "link": "#606073"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Gilroy Bold"
    },
    "fontStacks": {
      "heading": [
        "Gilroy Bold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(24, 129, 250, 0.1) 0px 20px 20px -16px, rgba(24, 129, 250, 0.1) 0px 10px 24px -10px, rgba(24, 129, 250, 0.24) 0px 3px 6px -2px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/oAEg0BZwgR2umiNgTOjEPAtadZk.png",
    "favicon": "https://framerusercontent.com/images/MIGZ5HAifFpqYlc3sTtqsifCKE.svg",
    "ogImage": "https://framerusercontent.com/images/4uqulfTuAM7iY7udMPgBO6bEqME.png",
    "logoHref": "./",
    "logoAlt": "etleap logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a large size, and the alt text matches the brand name 'Etleap'. It links to the homepage, indicating it is the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "See Iceberg pipelines in action",
      "reasoning": "Button #2 ('See Iceberg pipelines in action') is likely the primary CTA due to its action-oriented text and distinct text color (#0000EE) which stands out against the white background."
    },
    "secondary": {
      "index": 1,
      "text": "Learn how we're different",
      "reasoning": "Button #1 ('Learn how we're different') serves as a secondary action with informative text, and it has a different background color group (#FFFFFF) compared to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for data pipeline solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a large size, and the alt text matches the brand name 'Etleap'. It links to the homepage, indicating it is the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```