{
  "name": "Ever Loved",
  "slug": "ever-loved",
  "domain": "https://everloved.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lato",
        "role": "body"
      },
      {
        "family": "Gelasio",
        "role": "heading"
      },
      {
        "family": "Cormorant Garamond",
        "role": "unknown"
      },
      {
        "family": "Aktiv Grotesk",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#17B3BF",
      "secondary": "#EEF6FF",
      "accent": "#17B3BF",
      "background": "#FFFFFF",
      "textPrimary": "#7F465C",
      "link": "#7F465C"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lato",
        "heading": "Gelasio"
      },
      "fontStacks": {
        "heading": [
          "Cormorant Garamond",
          "serif"
        ],
        "body": [
          "Lato",
          "sans-serif"
        ],
        "paragraph": [
          "Lato",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "70px",
        "h2": "28px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#333333",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#17B3BF",
        "textColor": "#FFFFFF",
        "borderColor": "#17B3BF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#EEF6FF",
        "textColor": "#333333",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://everloved.com/static/svg/header-logo.6b0f02745d01.svg",
      "favicon": "https://everloved.com/static/apple-touch-icon.1ae9d9693629.png",
      "ogImage": null,
      "logoHref": "/",
      "logoAlt": "Ever Loved"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ever Loved'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Get started",
        "reasoning": "Button #2 ('Get started') uses the vibrant brand color #17B3BF, which is the primary brand color, and has action-oriented text, making it the main call-to-action."
      },
      "secondary": {
        "index": 0,
        "text": "Browse funeral products",
        "reasoning": "Button #0 ('Browse funeral products') has a different background color (#EEF6FF) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "Individuals planning funerals or memorials"
    },
    "designSystem": {
      "framework": "bootstrap",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ever Loved'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/ba949073df.webp",
      "alt": "Memories of Kathleen Fitzhugh Remitz | Ever Loved",
      "source_url": "https://everloved.com/life-of/kathleen-remitz/memories/",
      "image_url": "https://everloved.com/media/photos/deceased-photos/ecc25296-9896-4231-9e85-b9c6ac78ed9e.trimmed.JPG",
      "width": 1119,
      "height": 840,
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      "query": "site:everloved.com blog",
      "query_suffix": "site:everloved.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/617dab7c78.webp",
      "alt": "Thomas Phillip Tupper's Funeral Details | Ever Loved",
      "source_url": "https://everloved.com/life-of/thomas-tupper/funeral/",
      "image_url": "https://everloved.com/media/photos/deceased-photos/038988fd-c143-4550-82df-6ded34f2785f.trimmed.jpg",
      "width": 1119,
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      "query": "site:everloved.com blog",
      "query_suffix": "site:everloved.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/565ca46e65.webp",
      "alt": "Memories of Oliver Julius Meyer | Ever Loved",
      "source_url": "https://everloved.com/life-of/oliver-meyer/memories/",
      "image_url": "https://everloved.com/media/photos/deceased-photos/2f7d53cf-eb70-455d-b751-6fa3dbf5fe6c.trimmed.jpeg",
      "width": 1119,
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      "query": "site:everloved.com blog",
      "query_suffix": "site:everloved.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/502645deff.webp",
      "alt": "Memories of Branko Kolarevic, Dr. | Ever Loved",
      "source_url": "https://everloved.com/life-of/branko-kolarevic/memories/",
      "image_url": "https://everloved.com/media/memory-photos/6e366f97-20a2-4d47-919c-fb33ed3c0719/5982de00-2bcd-4da2-9fb5-8164f1d8b02f.jpeg",
      "width": 4032,
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      "bytes": 1140044,
      "query": "site:everloved.com",
      "query_suffix": "site:everloved.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/0ff9b03d1a.webp",
      "alt": "John R Smith's Favorites | Ever Loved",
      "source_url": "https://everloved.com/life-of/john-smith-harvard-il/favorites/",
      "image_url": "https://everloved.com/media/photos/deceased-photos/f79eafc4-31c6-437a-81ef-32db01926627.trimmed.png",
      "width": 1119,
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      "query": "site:everloved.com blog",
      "query_suffix": "site:everloved.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ever-loved/0b1aba851e.webp",
      "alt": "Cemeteries in Dallas, Texas | Ever Loved",
      "source_url": "https://everloved.com/cemeteries/TX/dallas/",
      "image_url": "https://everloved.com/static/img/family-photo-mobile.d50dd42651bc.jpg",
      "width": 4019,
      "height": 3519,
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      "query": "site:everloved.com",
      "query_suffix": "site:everloved.com"
    }
  ],
  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Gelasio",
      "google_fonts_url": "https://fonts.google.com/specimen/Gelasio"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Gelasio&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/ever-loved",
  "agent_instructions": "You are designing or implementing in Ever Loved's brand identity.\n\n# Brand profile\n- Company: Ever Loved\n- Source: https://everloved.com\n- Color scheme: light\n\n# Colors\n- primary: #17B3BF\n- secondary: #EEF6FF\n- accent: #17B3BF\n- background: #FFFFFF\n- textPrimary: #7F465C\n- link: #7F465C\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Gelasio — https://fonts.google.com/specimen/Gelasio\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Gelasio&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#17B3BF, textColor=#FFFFFF, borderColor=#17B3BF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#EEF6FF, textColor=#333333, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: Individuals planning funerals or memorials\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ever-loved.json",
  "page_markdown": "# Ever Loved Brand Identity\n\nA complete profile of **Ever Loved**'s visual system — colors, typography, components, and personality — extracted from https://everloved.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ever-loved\n- Machine-readable JSON: https://characterquilt.com/branding/ever-loved.json\n- Per-page llms.txt: https://characterquilt.com/branding/ever-loved/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #17B3BF |\n| Accent | #17B3BF |\n| Body Font | Lato |\n| Heading Font | Gelasio |\n\n## Color Palette\n\n- primary: #17B3BF\n- secondary: #EEF6FF\n- accent: #17B3BF\n- background: #FFFFFF\n- textPrimary: #7F465C\n- link: #7F465C\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Gelasio — https://fonts.google.com/specimen/Gelasio\n\n## Visual Assets\n\n- Logo: https://everloved.com/static/svg/header-logo.6b0f02745d01.svg\n- Favicon: https://everloved.com/static/apple-touch-icon.1ae9d9693629.png\n\n## UI Components\n\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#17B3BF, textColor=#FFFFFF, borderColor=#17B3BF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#EEF6FF, textColor=#333333, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: Individuals planning funerals or memorials\n\n## Ever Loved Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Memories of Kathleen Fitzhugh Remitz | Ever Loved**\n  - Image: https://everloved.com/media/photos/deceased-photos/ecc25296-9896-4231-9e85-b9c6ac78ed9e.trimmed.JPG\n  - Source: https://everloved.com/life-of/kathleen-remitz/memories/\n- **Thomas Phillip Tupper's Funeral Details | Ever Loved**\n  - Image: https://everloved.com/media/photos/deceased-photos/038988fd-c143-4550-82df-6ded34f2785f.trimmed.jpg\n  - Source: https://everloved.com/life-of/thomas-tupper/funeral/\n- **Memories of Oliver Julius Meyer | Ever Loved**\n  - Image: https://everloved.com/media/photos/deceased-photos/2f7d53cf-eb70-455d-b751-6fa3dbf5fe6c.trimmed.jpeg\n  - Source: https://everloved.com/life-of/oliver-meyer/memories/\n- **Memories of Branko Kolarevic, Dr. | Ever Loved**\n  - Image: https://everloved.com/media/memory-photos/6e366f97-20a2-4d47-919c-fb33ed3c0719/5982de00-2bcd-4da2-9fb5-8164f1d8b02f.jpeg\n  - Source: https://everloved.com/life-of/branko-kolarevic/memories/\n- **John R Smith's Favorites | Ever Loved**\n  - Image: https://everloved.com/media/photos/deceased-photos/f79eafc4-31c6-437a-81ef-32db01926627.trimmed.png\n  - Source: https://everloved.com/life-of/john-smith-harvard-il/favorites/\n- **Cemeteries in Dallas, Texas | Ever Loved**\n  - Image: https://everloved.com/static/img/family-photo-mobile.d50dd42651bc.jpg\n  - Source: https://everloved.com/cemeteries/TX/dallas/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Gelasio\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Cormorant Garamond\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Aktiv Grotesk\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#17B3BF\",\n    \"secondary\": \"#EEF6FF\",\n    \"accent\": \"#17B3BF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#7F465C\",\n    \"link\": \"#7F465C\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Gelasio\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Cormorant Garamond\",\n        \"serif\"\n      ],\n      \"body\": [\n        \"Lato\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Lato\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"70px\",\n      \"h2\": \"28px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#17B3BF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#17B3BF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#EEF6FF\",\n      \"textColor\": \"#333333\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://everloved.com/static/svg/header-logo.6b0f02745d01.svg\",\n    \"favicon\": \"https://everloved.com/static/apple-touch-icon.1ae9d9693629.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Ever Loved\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ever Loved'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #2 ('Get started') uses the vibrant brand color #17B3BF, which is the primary brand color, and has action-oriented text, making it the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Browse funeral products\",\n      \"reasoning\": \"Button #0 ('Browse funeral products') has a different background color (#EEF6FF) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"Individuals planning funerals or memorials\"\n  },\n  \"designSystem\": {\n    \"framework\": \"bootstrap\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Ever Loved'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}