# Every Brand Identity A complete profile of **Every**'s visual system — colors, typography, components, and personality — extracted from https://every.io/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/every - Machine-readable JSON: https://characterquilt.com/branding/every.json - Per-page llms.txt: https://characterquilt.com/branding/every/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #271DCD | | Accent | #3898EC | | Body Font | Impact | | Heading Font | Neue Montreal | ## Color Palette - primary: #271DCD - secondary: #010214 - accent: #3898EC - background: #EDE9E1 - textPrimary: #000000 - link: #3898EC ## Typography - primary: Impact — https://fonts.google.com/specimen/Impact - heading: Neue Montreal — https://fonts.google.com/specimen/Neue+Montreal ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e194f7d6373f398ec7b04f_favicon-32x32.png - Social card (og:image): https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e2117b63cbe67b72ac7a08_og_image_02img.jpg ## UI Components - buttonPrimary: background=#271DCD, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FCFCFB, textColor=#000000, borderColor=#DCD9D1, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: startups and tech-savvy professionals ## Every Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Resources** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/69bad59c93c5a1efef96983d_Matthew%20Wilmer%20Harsha%20Vankayalapati%20AgentWeb%20Every%20Founder%20Blog.jpg - Source: https://www.every.io/resources - **Blog** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/690a3528e7433dc51309eb5f_Shreyash%20Nigam%20Chonkie%20Every%20Founder%20Blog.jpg - Source: https://www.every.io/blog - **Transforming Post-Acute Care Operations with the Power of AI: Inside Kevin Calcado's Journey to Build Claim Health** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/69de3b3832d5312d422453e4_Devyn%20Lowry%20Ocean%20Labs%20Every%20founder%20story.jpeg - Source: https://www.every.io/blog-post/transforming-post-acute-care-operations-with-the-power-of-ai-inside-kevin-calcados-journey-to-build-claim-health - **Blog** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/691c84de7c304dee2a3eff3b_Jessica%20Gerwin%20Micro%20Grants%20Founder%20Blog%20Every.jpg - Source: https://www.every.io/blog - **List Of Major Startups Events In Utah** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/68557c794128096b38cdaf75_List%20Of%20Major%20Startups%20Events%20In%20Utah.jpg - Source: https://www.every.io/blog-post/startups-events-utah - **Blog** - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/691391765b9b1ee2bf878c3c_Dada%20Nabhaniilananda%20The%20Monk%20Dude%20Every%20Founder%20Blog.png - Source: https://www.every.io/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Neue Montreal", "role": "heading" }, { "family": "Impact", "role": "body" } ], "colors": { "primary": "#271DCD", "secondary": "#010214", "accent": "#3898EC", "background": "#EDE9E1", "textPrimary": "#000000", "link": "#3898EC" }, "typography": { "fontFamilies": { "primary": "Impact", "heading": "Neue Montreal" }, "fontStacks": { "heading": [ "Neue Montreal", "Impact", "sans-serif" ], "body": [ "Neue Montreal", "Impact", "sans-serif" ], "paragraph": [ "Neue Montreal", "Impact", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "60px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#271DCD", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FCFCFB", "textColor": "#000000", "borderColor": "#DCD9D1", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e194f7d6373f398ec7b04f_favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e2117b63cbe67b72ac7a08_og_image_02img.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #1 'Get started' uses the vibrant brand color #271DCD and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 8, "text": "Take a tour", "reasoning": "Button #8 'Take a tour' has a different background color (#FCFCFB) and serves as a secondary action with less urgency." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "startups and tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```