# Everyday.me Brand Identity

A complete profile of **Everyday.me**'s visual system — colors, typography, components, and personality — extracted from http://everyday.me. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/everyday-me
- Machine-readable JSON: https://characterquilt.com/branding/everyday-me.json
- Per-page llms.txt: https://characterquilt.com/branding/everyday-me/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Everyday.me Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Marnie Dallan Children's Books - MARNIE DALLAN**
  - Image: https://www.marniedallan.com/uploads/1/2/2/5/122542467/editor/everyday-me-cropped_1.jpg?1667844342
  - Source: https://www.marniedallan.com/childrens-books.html
- **P&G Everyday Me - Website design and visual identity.**
  - Image: https://craftyfish.com/v4/wp-content/uploads/2024/05/EveryDay_Me_800.jpg
  - Source: https://craftyfish.com/v4/project/pg-everyday-me/
- **P&G Everyday Me - Website design and visual identity.**
  - Image: https://craftyfish.com/v4/wp-content/uploads/2024/09/EveryDay_Me_2.1.jpg
  - Source: https://craftyfish.com/v4/project/pg-everyday-me/
- **Everydayme**
  - Image: https://pg-lex.file.force.com/servlet/servlet.ImageServer?id=01580000002jkcFAAQ&oid=00D80000000PUz7EAG
  - Source: https://consumersupport.pg.com/CarehubStandalone?Country=ph&Language=en&Brand=Everydayme
- **Apps for Journaling, Keeping track of your memories…**
  - Image: https://ipadmusiced.wordpress.com/wp-content/uploads/2012/08/everydayme1.png
  - Source: https://ipadmusiced.wordpress.com/2012/08/27/apps-for-journaling-keeping-track-of-your-memories/
- **Everyday.me: Crear una línea de tiempo diario de nuestras actividades en  línea**
  - Image: https://www.plantillas-powerpoint.com/blog/wp-content/uploads/2012/12/Everyday.me-Record-your-life.-Store-it-forever.jpg
  - Source: https://www.plantillas-powerpoint.com/blog/everyday-me-crear-una-linea-de-tiempo-diario-de-nuestras-actividades-en-linea/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "count": 27
    },
    {
      "family": "sans-serif",
      "count": 27
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```