{
  "name": "Explo",
  "slug": "explo",
  "domain": "https://explo.co/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "DM Sans",
        "role": "body"
      },
      {
        "family": "Teko",
        "role": "heading"
      },
      {
        "family": "Manrope",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#0069ED",
      "secondary": "#0169ED",
      "accent": "#0069ED",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#8875FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "DM Sans",
        "heading": "Teko"
      },
      "fontStacks": {
        "heading": [
          "Manrope",
          "sans-serif"
        ],
        "body": [
          "Arial",
          "Helvetica Neue",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "DM Sans",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "38px",
        "h2": "32px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#0069ED",
        "textColor": "#FFFFFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": "#0169ED",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/62f681c18d50329187681754/68f68460bd76086c254f4429_explo-omni-logo-black-text.svg",
      "favicon": "https://cdn.prod.website-files.com/62f681c18d50329187681754/62fab3561f541d0ff95147d9_6039f86fd0349047ae2840e9_icon-32.png",
      "ogImage": "https://cdn.prod.website-files.com/62f681c18d50329187681754/654198e19dd9d2a6544daab9_new%20OgImage.png",
      "logoHref": "/",
      "logoAlt": "logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 2,
      "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Explo'. It is the most prominent logo fitting the brand criteria.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started",
        "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #0069ED, which is consistent with the primary brand color. The text 'Get started' is action-oriented, making it a strong primary call-to-action."
      },
      "secondary": {
        "index": 3,
        "text": "Go to app",
        "reasoning": "Button #3 is selected as the secondary button because it has a different background color (#FFFFFF) and a border color that matches the brand color (#0169ED). The text 'Go to app' suggests a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "businesses seeking analytics solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 2,
          "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Explo'. It is the most prominent logo fitting the brand criteria.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/457e2e1ba8.webp",
      "alt": "Build Human Resources Dashboards",
      "source_url": "https://www.explo.co/industries/human-resources",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50325bbd681758/62f94465071b673206db4a39_6074d89e72bba32b2aa826c0_recruiting%206.0.jpeg",
      "width": 4752,
      "height": 3168,
      "bytes": 1128372,
      "query": "site:explo.co",
      "query_suffix": "site:explo.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/3c274f3ad2.webp",
      "alt": "Explo | General Blog",
      "source_url": "https://www.explo.co/blog-category/general?0088a5c0_page=6",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50325bbd681758/65bbd8def57f340809b71bc0_e3h08b4kby.png",
      "width": 1040,
      "height": 600,
      "bytes": 603367,
      "query": "site:explo.co blog",
      "query_suffix": "site:explo.co blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/6c3ce95f39.webp",
      "alt": "Build Education Dashboards",
      "source_url": "https://www.explo.co/industries/education",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50325bbd681758/62f94286803d4e732150b65e_6075ec47f71fd105909feca0_pexels-vlada-karpovich-4939667.jpeg",
      "width": 3631,
      "height": 4591,
      "bytes": 1674103,
      "query": "site:explo.co",
      "query_suffix": "site:explo.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/db726dab9e.webp",
      "alt": "Explo | Analytics for SaaS : The Ultimate Guide",
      "source_url": "https://www.explo.co/blog/analytics-for-saas",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50325bbd681758/681ca6a9a943f2989de041d0_a-3.png",
      "width": 1207,
      "height": 800,
      "bytes": 995407,
      "query": "site:explo.co blog",
      "query_suffix": "site:explo.co blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/6304d0b906.webp",
      "alt": "Tableau vs Explo",
      "source_url": "https://www.explo.co/comparisons/tableau-vs-explo-new",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50329187681754/6566820ad34e2c8088b09372_tablaeu.png",
      "width": 3840,
      "height": 2160,
      "bytes": 22850,
      "query": "site:explo.co",
      "query_suffix": "site:explo.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/explo/0ef5f7e2d2.webp",
      "alt": "Explo | Top 5 Enterprise Analytics Tools for 2025",
      "source_url": "https://www.explo.co/blog/enterprise-analytics-tools",
      "image_url": "https://cdn.prod.website-files.com/62f681c18d50325bbd681758/6810b2677813b7258953dafa_q-9.png",
      "width": 1207,
      "height": 800,
      "bytes": 1045615,
      "query": "site:explo.co blog",
      "query_suffix": "site:explo.co blog"
    }
  ],
  "font_resources": [
    {
      "family": "DM Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/DM+Sans"
    },
    {
      "family": "Teko",
      "google_fonts_url": "https://fonts.google.com/specimen/Teko"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=DM+Sans&family=Teko&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/explo",
  "agent_instructions": "You are designing or implementing in Explo's brand identity.\n\n# Brand profile\n- Company: Explo\n- Source: https://explo.co/\n- Color scheme: light\n\n# Colors\n- primary: #0069ED\n- secondary: #0169ED\n- accent: #0069ED\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #8875FF\n\n# Typography\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: Teko — https://fonts.google.com/specimen/Teko\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=DM+Sans&family=Teko&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0069ED, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#0169ED, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: businesses seeking analytics solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/explo.json",
  "page_markdown": "# Explo Brand Identity\n\nA complete profile of **Explo**'s visual system — colors, typography, components, and personality — extracted from https://explo.co/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/explo\n- Machine-readable JSON: https://characterquilt.com/branding/explo.json\n- Per-page llms.txt: https://characterquilt.com/branding/explo/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0069ED |\n| Accent | #0069ED |\n| Body Font | DM Sans |\n| Heading Font | Teko |\n\n## Color Palette\n\n- primary: #0069ED\n- secondary: #0169ED\n- accent: #0069ED\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #8875FF\n\n## Typography\n\n- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans\n- heading: Teko — https://fonts.google.com/specimen/Teko\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/62f681c18d50329187681754/68f68460bd76086c254f4429_explo-omni-logo-black-text.svg\n- Favicon: https://cdn.prod.website-files.com/62f681c18d50329187681754/62fab3561f541d0ff95147d9_6039f86fd0349047ae2840e9_icon-32.png\n- Social card (og:image): https://cdn.prod.website-files.com/62f681c18d50329187681754/654198e19dd9d2a6544daab9_new%20OgImage.png\n\n## UI Components\n\n- buttonPrimary: background=#0069ED, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#0169ED, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: businesses seeking analytics solutions\n\n## Explo Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Build Human Resources Dashboards**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50325bbd681758/62f94465071b673206db4a39_6074d89e72bba32b2aa826c0_recruiting%206.0.jpeg\n  - Source: https://www.explo.co/industries/human-resources\n- **Explo | General Blog**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50325bbd681758/65bbd8def57f340809b71bc0_e3h08b4kby.png\n  - Source: https://www.explo.co/blog-category/general?0088a5c0_page=6\n- **Build Education Dashboards**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50325bbd681758/62f94286803d4e732150b65e_6075ec47f71fd105909feca0_pexels-vlada-karpovich-4939667.jpeg\n  - Source: https://www.explo.co/industries/education\n- **Explo | Analytics for SaaS : The Ultimate Guide**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50325bbd681758/681ca6a9a943f2989de041d0_a-3.png\n  - Source: https://www.explo.co/blog/analytics-for-saas\n- **Tableau vs Explo**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50329187681754/6566820ad34e2c8088b09372_tablaeu.png\n  - Source: https://www.explo.co/comparisons/tableau-vs-explo-new\n- **Explo | Top 5 Enterprise Analytics Tools for 2025**\n  - Image: https://cdn.prod.website-files.com/62f681c18d50325bbd681758/6810b2677813b7258953dafa_q-9.png\n  - Source: https://www.explo.co/blog/enterprise-analytics-tools\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"DM Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Teko\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Manrope\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0069ED\",\n    \"secondary\": \"#0169ED\",\n    \"accent\": \"#0069ED\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#8875FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"DM Sans\",\n      \"heading\": \"Teko\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Manrope\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Arial\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"DM Sans\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"38px\",\n      \"h2\": \"32px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0069ED\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#0169ED\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/62f681c18d50329187681754/68f68460bd76086c254f4429_explo-omni-logo-black-text.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/62f681c18d50329187681754/62fab3561f541d0ff95147d9_6039f86fd0349047ae2840e9_icon-32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/62f681c18d50329187681754/654198e19dd9d2a6544daab9_new%20OgImage.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 2,\n    \"reasoning\": \"Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Explo'. It is the most prominent logo fitting the brand criteria.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #0 is the primary CTA because it uses the vibrant brand color #0069ED, which is consistent with the primary brand color. The text 'Get started' is action-oriented, making it a strong primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 3,\n      \"text\": \"Go to app\",\n      \"reasoning\": \"Button #3 is selected as the secondary button because it has a different background color (#FFFFFF) and a border color that matches the brand color (#0169ED). The text 'Go to app' suggests a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses seeking analytics solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 2,\n        \"selectedLogoReasoning\": \"Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Explo'. It is the most prominent logo fitting the brand criteria.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}