# Facio Brand Identity

A complete profile of **Facio**'s visual system — colors, typography, components, and personality — extracted from https://www.facio.com.br/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/facio
- Machine-readable JSON: https://characterquilt.com/branding/facio.json
- Per-page llms.txt: https://characterquilt.com/branding/facio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3FE1B6 |
| Accent | #3FE1B6 |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #3FE1B6
- secondary: #424D5C
- accent: #3FE1B6
- background: #FAFAFA
- textPrimary: #1F252E
- link: #1F252E

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Favicon: https://facio.com.br/favicon-32x32.png?v=d411a1f2be12e03b1fe6467042d6a25e
- Social card (og:image): https://www.facio.com.br/sharing-images/antecipacao-2-min.jpg

## UI Components

- input: background=transparent, textColor=#424D5C, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#3FE1B6, textColor=#424D5C, borderRadius=8px, shadow=none
- buttonSecondary: background=#1F252E, textColor=#FAFAFA, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: employees seeking salary advances

## Facio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Segurança na Facio**
  - Image: https://facio.com.br/static/541e5d4011a71aa8b8635878de6dad40/6fc29/hero.png
  - Source: https://facio.com.br/seguranca/
- **Segurança na Facio**
  - Image: https://facio.com.br/static/df7af40c41cd053cc52c345d43c2fdf7/f0fde/robot.png
  - Source: https://facio.com.br/seguranca/
- **Position: Senior Mobile Software Engineer / Tech-Lead | Facio - Bem-estar  financeiro**
  - Image: https://facio.com.br/facio-logo.png
  - Source: https://facio.com.br/vagas/senior-mobile-developer
- **Imprensa**
  - Image: https://www.facio.com.br/sharing-images/valor.png
  - Source: https://facio.com.br/imprensa/
- **Programa de Indicações da Antecipação Facio**
  - Image: https://facio.com.br/sharing-images/default-app-salary-advance.jpg
  - Source: https://facio.com.br/contratos/programa-de-indicacoes/
- **Sobre a Facio**
  - Image: https://facio.com.br/static/4b3a412af908a54994793cdd164c18a5/d1691/saulo.png
  - Source: https://facio.com.br/sobre-a-facio/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3FE1B6",
    "secondary": "#424D5C",
    "accent": "#3FE1B6",
    "background": "#FAFAFA",
    "textPrimary": "#1F252E",
    "link": "#1F252E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "41px",
      "body": "15.75px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#424D5C",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3FE1B6",
      "textColor": "#424D5C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F252E",
      "textColor": "#FAFAFA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://facio.com.br/favicon-32x32.png?v=d411a1f2be12e03b1fe6467042d6a25e",
    "ogImage": "https://www.facio.com.br/sharing-images/antecipacao-2-min.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo found in the header area that matches the brand 'Facio'. The candidate provided is not in the header and does not clearly represent the brand.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Continuar",
      "reasoning": "Button #1 uses the vibrant brand color #3FE1B6 and has action-oriented text 'Continuar', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Download na PlayStoreDownload na AppStore",
      "reasoning": "Button #0 has a different background color (#1F252E) and serves a secondary function with download options, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "employees seeking salary advances"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo found in the header area that matches the brand 'Facio'. The candidate provided is not in the header and does not clearly represent the brand.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```