# Faction Brand Identity A complete profile of **Faction**'s visual system — colors, typography, components, and personality — extracted from http://www.faction.us. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/faction - Machine-readable JSON: https://characterquilt.com/branding/faction.json - Per-page llms.txt: https://characterquilt.com/branding/faction/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2763FD | | Accent | #3898EC | | Body Font | Inter | | Heading Font | Kanit | ## Color Palette - primary: #2763FD - secondary: #0082F3 - accent: #3898EC - background: #FFFFFF - textPrimary: #272727 - link: #3898EC ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Kanit — https://fonts.google.com/specimen/Kanit ## Visual Assets - Logo: https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/6187fa99789baef172a05c7c_logo_16.svg - Favicon: https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/61a4d67e88bc529f3b09e153_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/65782c9ceea2615e65133ee7_url-preview.webp ## UI Components - input: background=#FFFFFF, textColor=#272727, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#272727, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#272727, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy businesses and individuals interested in autonomous vehicle technology ## Faction Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Faction is nominated for Best Autonomy & Robotics Company in 2024** - Image: https://cdn.prod.website-files.com/618d0985a430c956c0f75b9c/653bff4e44fa80e9521e5765_RCA2024.png - Source: https://www.faction.us/blog/faction-is-nominated-for-best-autonomy-robotics-company-in-2024 - **Blog | Faction** - Image: https://cdn.prod.website-files.com/618d0985a430c956c0f75b9c/66044fb478db31f5abbe94c7_Faction_Point_One.webp - Source: https://www.faction.us/blog - **Faction plans to deploy 310 driverless enabled Arcimoto FUVs with GoCar Tours** - Image: https://cdn.prod.website-files.com/618d0985a430c956c0f75b9c/668e1fdf8b10b1ed9be9022b_FactionDualVehiclesHouston.webp - Source: https://www.faction.us/blog/faction-plans-to-deploy-310-driverless-enabled-arcimoto-fuvs-with-gocar-tours - **Technology | Faction** - Image: https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/6572df35c0504730ba4185cf_sensors.webp - Source: https://www.faction.us/tech - **Faction - Driverless Vehicle Platform for Delivery and Vehicle On-Demand** - Image: https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/65707b01b59111b28abad97e_LineupArc_Medium_Comp_v2%20(1)%202%20(1).webp - Source: https://www.faction.us/ - **Blog | Faction** - Image: https://cdn.prod.website-files.com/618d0985a430c956c0f75b9c/6639138302d8bca228669a86_Faction%20Driverless%20Delivery.webp - Source: https://www.faction.us/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Kanit", "role": "heading" } ], "colors": { "primary": "#2763FD", "secondary": "#0082F3", "accent": "#3898EC", "background": "#FFFFFF", "textPrimary": "#272727", "link": "#3898EC" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Kanit" }, "fontStacks": { "heading": [ "Kanit", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "60px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#272727", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#272727", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#272727", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/6187fa99789baef172a05c7c_logo_16.svg", "favicon": "https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/61a4d67e88bc529f3b09e153_favicon.png", "ogImage": "https://cdn.prod.website-files.com/60f580fff7c9bf5138118b1e/65782c9ceea2615e65133ee7_url-preview.webp", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Faction'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "The 'Subscribe' button is likely the primary CTA as it is action-oriented and encourages user engagement with the brand." }, "secondary": { "index": 3, "text": "Accept All Cookies", "reasoning": "The 'Accept All Cookies' button with a different color group (#FFFFFF) serves as a secondary action, related to user consent rather than brand engagement." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy businesses and individuals interested in autonomous vehicle technology" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Faction'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```