# Factory Brand Identity

A complete profile of **Factory**'s visual system — colors, typography, components, and personality — extracted from https://www.factory.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/factory
- Machine-readable JSON: https://characterquilt.com/branding/factory.json
- Per-page llms.txt: https://characterquilt.com/branding/factory/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EF6F2E |
| Accent | #EF6F2E |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #EF6F2E
- secondary: #EE6018
- accent: #EF6F2E
- background: #EEEEEE
- textPrimary: #020202
- link: #6A7282

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: 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- Favicon: https://factory.ai/favicon.ico
- Social card (og:image): https://factory.ai/og.png

## UI Components

- buttonPrimary: background=#EEEEEE, textColor=#020202, borderColor=#A49D9A, borderRadius=4px, shadow=none
- buttonSecondary: background=#101010, textColor=#020202, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: software developers

## Factory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Factory Desktop App | Factory.ai**
  - Image: https://factory.ai/static/desktop-d1-87d41f.png
  - Source: https://factory.ai/news/factory-desktop
- **Droid: The #1 Software Development Agent on Terminal-Bench | Factory.ai**
  - Image: https://factory.ai/static/tb-leaderboard-871baf.png
  - Source: https://factory.ai/news/terminal-bench
- **Engineering - News**
  - Image: https://factory.ai/_next/image?url=%2Fstatic%2Fcover-454f3a.png&w=3840&q=99
  - Source: https://factory.ai/news?category=engineering
- **The Factory Desktop App | Factory.ai**
  - Image: https://factory.ai/static/desktop-d3-a72642.png
  - Source: https://factory.ai/news/factory-desktop
- **Engineering - News**
  - Image: https://factory.ai/static/cover-93e8a8.png
  - Source: https://factory.ai/news?category=engineering
- **Introducing Missions | Factory.ai**
  - Image: https://factory.ai/static/mission-control-7a5684.png
  - Source: https://factory.ai/news/missions

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#EF6F2E",
    "secondary": "#EE6018",
    "accent": "#EF6F2E",
    "background": "#EEEEEE",
    "textPrimary": "#020202",
    "link": "#6A7282"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EEEEEE",
      "textColor": "#020202",
      "borderColor": "#A49D9A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#101010",
      "textColor": "#020202",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://factory.ai/favicon.ico",
    "ogImage": "https://factory.ai/og.png",
    "logoHref": "/",
    "logoAlt": "Factory.ai Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Factory.ai'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start buildingArrow Right Icon",
      "reasoning": "Button #0 ('Start buildingArrow Right Icon') is likely the primary CTA due to its action-oriented text, encouraging users to start building, which aligns with the site's focus on software development."
    },
    "secondary": {
      "index": 1,
      "text": "AGREE",
      "reasoning": "Button #1 ('AGREE') is selected as secondary because it has a different background color (#101010) and serves a less prominent function, likely related to consent or agreement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "software developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Factory.ai'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```